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GA4 Ecommerce + Minor UI Updates #1838

Merged
merged 8 commits into from
Aug 25, 2023
Merged

GA4 Ecommerce + Minor UI Updates #1838

merged 8 commits into from
Aug 25, 2023

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utku-ozturk
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@utku-ozturk utku-ozturk commented Aug 24, 2023

Trello (GA4): https://trello.com/c/yh0RkuqJ
Trello (Misc.): https://trello.com/c/gs48we0m

GA4 Updates

While implementing the Foursight checks that sync Google Analytics metrics with the data portal, we noticed that some GA4 events' behaviors are unlike their UA counterparts. Since using item and event-scoped dimensions/metrics together is not allowed in report aggregations after GA4 migration, some metrics collected became useless.

We updated server-side download, metadata.tsv download and item click events to collect new data that would be more useful. On the other hand, this workaround will not solve all issues since GA4 does/will not fully cover UA features as listed here in detail: https://growthrunner.com/blog/ga4-gotchas-limitations/

  • Metadata.tsv file download event is switched from purchase to add_payment_info
  • File download button's click event is switched from purchase to add_payment_info
  • File server-side download event is switched from file_download to purchase
  • Item's click event is switched from item_click to select_item

UI Updates

  • “Select All” files button used in BrowseView and FileView gets disabled if total files button exceeds a certain limit. We added tooltip to inform end-users better.
Screen Shot 2023-08-24 at 14 33 58

@utku-ozturk utku-ozturk requested a review from crfmc August 24, 2023 09:59
@utku-ozturk utku-ozturk changed the title GA4 Ecommerce Updates GA4 Ecommerce + Minor UI Updates Aug 24, 2023
@utku-ozturk utku-ozturk merged commit 154f7aa into master Aug 25, 2023
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@utku-ozturk utku-ozturk deleted the ga4_updates_2 branch August 25, 2023 15:15
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2 participants