Problem: Our social imagery was static and left valuable real estate unused on social feeds. Solution: Design frames with a place for heading, subheading, and cohesive hashtag. My role: Creative Director
Context: At Microsoft, I pitched social content for Core Services Engineering & Operations (basically, the IT organization) to many other channels around Microsoft. We didn’t own a social channel because our content engine covered a wide range of topics. I got to collaborate with many different teams, but it led to a lack of cohesion among our posts. To fix this, I initiated a re-vamp of our social graphics.
I sent a proposal similar to this one to each design team before chatting with them.
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I worked closely with the designer to honor Microsoft brand guidelines, develop a set of PSDs that I’d be able to work with, and achieve my overall vision.
Before our re-vamp, CSEO sent posts to channels with an unaltered image. The images are good; we take photos of the project managers at Microsoft featured in our content. But they don’t grab attention well on social media.
Below is a before-and-after view of the image sent out with this blog.
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The frames are straightforward by design. I wanted them to grab attention with a succinct headline and CTA while honoring our authentic imagery. I’m happy with the results. See more examples below.
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I was not in the position long enough to track the results of this re-vamp, but I know the frames were used by the next Social Media Manager.