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predict-customer-product-preference

To build a predictive model to predict the probability that a given customer will buy a "printer-related product."

Problem Statement:

Your Marketing department would like to contextualize companies website to show viable products your customers might purchase based on past orders/transactions. To help with this effort, the Marketing department contacted you to build an ML model. Analyze the provided dataset and build a predictive model to predict the probability that a given customer will buy a "printer-related product." To achieve the following
• Share your findings with the marketing team (non-technical or Business stakeholders)
• Build a production-ready ML Model for deployment

Dataset:

This is present under data/ directory and they are multiple JSON files.

Data Dictionary
DataDictionary

"printer-related product" can be identified if a customer has ordered a product if the Product Name field contains the word “printer" and the product sub-category is 'Machines.'