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Welcome to this SEO Analytics repository! (by Bergzeit)

This repo contains all the data pipeline code shown at SMX Advanced EU 2023. It contains implementation details for four data products, as shown in the session:

  • a 404 live alert on GA4 data, executed via a cloud function
  • a sitemap monitoring script, based on advertools
  • a custom SEO crawler, based on advertools
  • a webvitals monitoring script

For an introduction, reference this SMX Advanced deck: https://www.slideshare.net/ChristopherGutknecht/

smx_advanced_seo


Prerequisites: Which skills and tools do I need to implement this framework?

How do I set up MS Teams alerts for business events, like CLS changes?

Check the webvitals_to_bigquery Folder and the README.md file.