diff --git a/.travis.yml b/.travis.yml
index 1538af5..be19f33 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -41,9 +41,15 @@ after_success:
     elif [ "$TRAVIS_TAG" != "" ]; then
       IMAGE_TAG_NAME="develop"
     fi;
-  - docker build --quiet -t gcr.io/deep-wares-144610/middleware-ethereum:$IMAGE_TAG_NAME .
-  - docker push gcr.io/deep-wares-144610/middleware-ethereum:$IMAGE_TAG_NAME
-
+  - IMAGE_TAG_NAME="latest"
+  - |
+    if [ "$TRAVIS_BRANCH" == "master" ]; then
+      docker build --quiet -t gcr.io/deep-wares-144610/$TRAVIS_BRANCH/middleware-ethereum:$IMAGE_TAG_NAME .
+      docker push gcr.io/deep-wares-144610/$TRAVIS_BRANCH/middleware-ethereum:$IMAGE_TAG_NAME
+    elif [ "$TRAVIS_BRANCH" == "develop" ]; then
+      docker build --quiet -t gcr.io/deep-wares-144610/$TRAVIS_BRANCH/middleware-ethereum:$IMAGE_TAG_NAME .
+      docker push gcr.io/deep-wares-144610/$TRAVIS_BRANCH/middleware-ethereum:$IMAGE_TAG_NAME
+    fi;
 
 notifications:
   email: false