Data for Animals: Mission Model

Based on Nonprofit Business Model Canvas

Table of Contents

Social Value Proposition

Mission

Vision

Theory of Change

Impact Measurement

Operations

Key Partners

Key Activities

Key Resources

Cost Structure

Engagement

Relations

Stakeholders

Channels

Value Capture

Social Value Proposition {#social-value-proposition}

What programs and services do we deliver? What problems or challenges are we trying to solve? What value do we deliver to Stakeholders? What’s in it for our Stakeholders?

Mission {#mission}

Data for Animals aims to the improve the accessibility and utilization of data in the animal advocacy movement, empowering individual advocates, organizations, and policymakers to make more informed decisions, spearhead impactful campaigns, and drive meaningful policy changes to improve the lives of animals everywhere.

Vision {#vision}

Data for Animals envisions a world free of animal suffering, where accessible and actionable data acts as a major catalyst for collective impact and transformative change.

Theory of Change {#theory-of-change}

Theory of Change

Impact Measurement {#impact-measurement}

Operations {#operations}

Key Partners {#key-partners}

Who are our Key Partners and Key Suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do our partners perform? Who will fund us?

Key Activities {#key-activities}

Which Key Activities do our Social Value Propositions require? What activities are needed to sustain operations?

Key Resources {#key-resources}

What Key Resources do our Social Value Propositions Require? What other Key Resources are needed at the engagement level and the operations level?

Cost Structure {#cost-structure}

What does it really cost to run our nonprofi t operations? What costs are inherent in our business model? Which Key Resources and Activities are the most expensive? What does it cost to run and maintain the Operations Level?

Engagement {#engagement}

Relations {#relations}

Who are our Key Partners and Key Suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do our partners perform? Who will fund us?

Stakeholders {#stakeholders}

Who are our Stakeholders? For whom are we creating value? Who helps us create Outcomes or our Social Value Propositions?

Data for Animals is focused on serving the following stakeholders as part of our activities:

• Organizations focused on advocating for animals, especially those working to improve farmed animal welfare
• Individual advocates
• Researchers and academics

Channels {#channels}

How do we reach Stakeholders? How do they want to be reached regarding the delivery of our Social Value Proposition? How do we provide ongoing communications, support, and awareness?

Data for Animals will maintain a monthly newsletter in a similar format to the highly-regarded Data is Plural newsletter. The goal of this newsletter would be as follows:

1. Keep stakeholders informed - The newsletter will provide regular updates on Data for Animals’ activities, including the release of new datasets, enhancements to existing ones, and key organizational initiatives.
2. Disseminate local knowledge - The newsletter will highlight lesser-known datasets, tools, and resources that advocates can leverage to enhance their impact.
3. Feature success stories and case studies - The newsletter will showcase real-world examples of how individuals and organizations have creatively leveraged data to advance their goals and achieve outsized impact. These stories would provide inspiration and practical lessons to advocates interested in leveraging data in their work.

The newsletter would be disseminated through email and social media channels, such as X, Mastodon, and Bluesky.

Value Capture {#value-capture}

What value are Stakeholders truly willing to return or contribute? What routines and processes do they prefer? Mission-related milestones?

We expect stakeholders would be willing to return or contribute