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Brands Have Been Speaking Out About Racism |
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Black Lives Matter Statements from the industry |
The outdoor industry is not doing enough, survey shows"Anything. Everything. Something." In a recent SNEWS survey circulated around the outdoor industry, that was one participant's answer to the question, "What more would you like to see your company do in response to racial injustice?" It wasn't an isolated plea. |
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17 companies that spoke out against racism say they plan to improve |
While it's become common for major tech companies to hire diversity and inclusion executives, many startups don't make it a top priority early on, which can affect the way the company grows. Moving Beyond's Rae also said that companies should be publicly and explicitly detailing their plans to diversify company leadership and boards of directors, and focus on approaches grounded in data. |
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What America’s Top Tech Giants Are Saying And Giving For BlackLivesMatter |
How are American's biggest tech companies reacting to the protests following George Floyd's murder? Here's a list of what they are saying and what they are doing. Facebook hasn't tweeted since May 21, but CEO Mark Zuckerberg wrote on the company's Facebook page yesterday saying that "We stand with the Black community - and all those working towards justice in honor of George Floyd, Breonna Taylor, Ahmaud Arbery and far too many others whose names will not be forgotten." |
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Diversity, Equity, and Inclusion |
People weren't mad about the content of these statements. They simply distrusted the intentions and track record of the companies making them. Your company has been silent on virtually every social issue for as long as people can remember. Do you really think that people will be ready to ignore all of that to praise a bandwagon statement out of the blue? If your company falls in this category, values-based social media marketing or public statements on social issues should be the LAST thing you do. |
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Urgently Looking For Anti-Racism Training for Your Company? Start Here. |
If you're prioritizing the needs of the most marginalized folks, then you might pay less attention to the discomfort of white people in the process of meeting Black people's needs. Too often, DEI workshops end up centering the needs of white people and their comfort, which end up causing further harm to the marginalized people in the room.DEI work's success is determined by marginalized people, not those in positions of power. |
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Ben & Jerry’s on dismantling white supremacy |
In the aftermath of George Floyd's death and the subsequent global protests about systemic racism and police brutality against black people, Ben & Jerry's global head of activism explains how the brand is making a meaningful contribution to dismantling white supremacy and why it doesn't rely on agency partners to power its brand purpose. |
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BEN & JERRY’S, BLACK LIVES MATTER, AND THE POLITICS OF PUBLIC STATEMENTS |
After their public statement was released, many on Twitter tweeted in support of Ben & Jerry's and vowed to support their business because they support the Black Live Matter movement. The public statements by Ben & Jerry's and others reflect the ways politics and social justice are integrating with public image in the digital age. |
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Black Lives Matter must avoid being co-opted by American corporate philanthropy |
Black Lives Matter emerged in 2013 but gained national attention from 2016 as the effective face of the Movement for Black Lives. Alongside the Ford Foundation - which is a separate entity to the Ford Motor Company - the Black Lives Matter movement received major grants from Borealis Philanthropy and the Open Society Foundations. |
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Edelman Trust Barometer 2020 - The Fight for Racial Justice in America |
In general, how important is it to earning or keeping your trust that corporations organizations or companies that engage in industrial and commercial activities, including producing and selling products and services -- do each of the following in response to systemic racism and racial injustice in this country. |
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Netflix's VP of inclusion strategy specifically uses anti-racist language to build equity in the workplace |
System beating may come across as professional and proper, but it is really a strategy for coping with the denial, the resistance, the cultural incompetence, and "The fragility of white people," as Robin DiAngelos has termed it. Even the words diversity and inclusion were strategic ways to point to inequities in a less troublesome way so that people in groups that have been privileged by racism wouldn't be scared off from addressing the inexplicable imbalances in almost all areas of our society. |
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No more "Allies" |
I'm over the term "Ally." Between Tim Wise's recent bullshit, a recent visit to a college where some so-called allies don't even understand basic racism 101, and the constant cookie-seeking of people who just can't do the right thing unless they are sure they're gonna get some kind of credit for it, I'm done. |
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