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Usefulness of gdprApplies to vendors within the EU? #307
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See also Issue 249. |
Comment from #249 by @MarkusWollny
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Im trying to understand when to look at gdprApplies, from the point of view of a vendor inside the EU. It is my understanding that the publisher / CMP sets this value, e.g. by geolocation of the user or other methods as described here: https://github.com/InteractiveAdvertisingBureau/GDPR-Transparency-and-Consent-Framework/blob/master/TCFv2/IAB%20Tech%20Lab%20-%20CMP%20API%20v2.md#what-does-the-gdprapplies-value-mean
However, as a vendor within the EU the GDPR always applies to my processing regardless of where the user is located or where the publisher is located. Therefor it seems to me that neither the publisher nor the CMP can make decisions if GDPR should apply or not for the vendor, meaning that as a vendor within the EU receiving gdprApplies=false is the same as no TC String at all.
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