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Retail Store Customer Distance and Sales Analysis

Overview

This R project performs an analysis of customer distance and sales for retail stores. It includes functionalities to establish a connection with a SQL server, retrieve sales data, calculate distances between stores and zip codes, and analyze sales within specified radius categories.

Project Structure

  • helper_functions.R: Contains all the helper functions used in the analysis.
  • main_analysis.R: Main script that executes the entire analysis, including data retrieval, distance calculation, and sales analysis.
  • data: Directory containing input data files, such as store lists and sales data.
  • output: Directory storing the output files generated during the analysis, including CSV files with store radius and 75th percentile sales data.

Instructions

  1. Install required R packages by running install.packages(c("RJDBC", "dplyr", "geosphere", "zipcode", "reshape2")).
  2. Execute main_analysis.R to run the analysis. Ensure that you have the necessary data files in the data directory.
  3. Review the generated output files in the output directory for store radius and 75th percentile sales data.

File Descriptions

  • main_analysis.R: The main script orchestrating the analysis.
  • helper_functions.R: A collection of helper functions used in the analysis.
  • data/store_list.csv: Store list data.
  • data/sales_data.csv: Sales data for customer counts by store.
  • output/store_radius.csv: CSV file containing sales data grouped by store and radius category.
  • output/store_75pct.csv: CSV file containing sales data for stores in the 75th percentile.

Dependencies

Ensure that the following R packages are installed before running the analysis:

  • RJDBC
  • dplyr
  • geosphere
  • zipcode
  • reshape2

Notes

  • The analysis requires a SQL server connection for retrieving data. Update the connection details in helper_functions.R if necessary.
  • Input data files (store_list.csv and sales_data.csv) should be placed in the data directory.

Feel free to reach out for any questions or clarifications.