Google Tag Manager Server Side - Redirect Tracker

This GTM SS Client lets you track URLs via redirects.

Configuration

You have these fields to configure:

• Path - the path pointing at your GTM Server Side domain e.g. if your GTM SS is at https://gtm.example.com/ then use /path1 so https://gtm.example.com/path1 will be a redirect tracker
• Destination - where the redirect will end up. You can use any URL you like, including adding tracking parameters
• HTTP Redirect Status - choose between 301 or 302 redirects
• Referrer - you can overwrite the referrer of the redirect

GTM Event

The redirect tracker also creates a GTM event with these attributes that you can use to trigger server-side tags:

    const event = {
      event_name: 'redirect',
      redirect_source: row.path,
      redirect_destination: row.redirect,
      redirect_type: row.status,
      redirect_referer: row.referer,
      ts: getTimestampMillis()
    };

Example

In the above screenshot calls to https://gtm2.markedmondson.me + ... =

• /edmon redirects to the website with UTM paramters attached
• /edmon2 and /edmon3 redirects without UTM parameters
• /redirect-gtm redirects to this GitHub container

This client has also been attached to the Edmonlytica Server Side Tag that reads the GTM event and sends it to BigQuery: