Final Insights

Women are more likely to buy compared to men (~65%)
Maharashtra, Karnataka, and Uttar Pradesh are the top 3 states (~35%). The Adult age group (30-49 yrs) is max contributing (~50%)
Amazon, Flipkart and Myntra channels are max contributing (~80%)

Target women customers of age group (30-49 yrs) living in Maharashtra, Karnataka and Uttar Pradesh by showing ads/offers/coupons available on Amazon, Flipkart and Myntra