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Customer Personality Clustering + Analysis

Web App: https://customer-personality-clustering-analysis.streamlit.app/

Goal:

  • Cluster customers into groups based on their personality
  • Predict the personality of a customer
  • Use multiple models to cluster customers
  • Write explanation and description about the customers personality of each cluster
  • Visualize and analyze every cluster based on the features
  • Give recommendation for the company based on the analysis and clustering result
  • Deploy the model on the web app

Model:

  • KMeans Clustering (used on the web app)
  • Agglomerative Clustering
  • Birch Clustering