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Created interactive Power BI dashboards using YouTube API data to analyse user behaviour, trends & statistics as a part of ad-hoc analyses, resulting in actionable insights for content strategy and a significant boost in advertising ROI for advertisement agencies.

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Nimit2098/Youtube_engagment_EDA

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Youtube Engagment EDA

The first step will be to sert up a youtube api credentials. I had taken guidance from a youtube video i have linked it down below https://www.youtube.com/watch?v=QY8dhl1EQfI&t=614s

You can download data_extraction.ipynb in the folder you choose and keep the code file with the youtube api credentials.

Once we run this python code, there will be 2 output files. The first file will be a .json file with the categorical data of the videos and the other will be a .csv file named "youtube_data_preprocessed.csv" that will have the dataframe stored in it. At this point the extraction of the data using the youtube api will be complete.

After the above step you can make a fresh notebook to clean and transform the data or you can use my notebook that is youtube_EDA.ipynb and mess around till you are satisfied. The output of this file will be "youtube_data_postprocessed.csv", which has cleaned and necessary features in the dataset.

Last thing is to download the "Dashboard_youtube.pbix" in the same folder as other files.

Please run the above file in PowerBi and you can have the interactive dashboard that looks something like: You can also find the snippet in the folder by the file named: Dashboard_snippet.png Getting Started

The dashboard is interactive and has tooltips for additional information on all the plots and visuals.

Please let me know what you think about this project Thank you for reading!

Happy Coding!!!

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Created interactive Power BI dashboards using YouTube API data to analyse user behaviour, trends & statistics as a part of ad-hoc analyses, resulting in actionable insights for content strategy and a significant boost in advertising ROI for advertisement agencies.

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