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custom_reports/integrations/google_ads__common_dimensions.rst
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.. table:: Common Dimensions | ||
|
||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
| Dimension Name | Column ID | Scope | Type |Database Type |Nullable| Notes | | ||
+=====================================+==========================+=======+==========+==============+========+================================================================================================+ | ||
|Source |source |session|str |string |False | | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Medium |medium |session|str |string |False | | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Source/Medium |source_medium |session|str |string |False | | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Keyword |keyword |session|str |string |False | | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Device type |device_type |session|[int, str]|uint8 |True |:download:`device_type.json </_static/json/enum/device_type.json>` | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Session entry URL |session_entry_url |session|str |string |False | | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Timestamp |timestamp |session|date |not applicable|False |by default in Raw data API | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Website Name |website_name |session|[str, str]|not applicable|False |website UUID | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Customer ID (Google Ads) |google_ads_customer_id |session|str_id |string |False | | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Customer Name (Google Ads) |google_ads_customer_name |session|[str, str]|not applicable|False | | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Campaign ID (Google Ads) |google_ads_campaign_id |session|int_id |int64 |False | | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Campaign Name (Google Ads) |google_ads_campaign_name |session|[int, str]|not applicable|False | | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Ad Group ID (Google Ads) |google_ads_ad_group_id |session|int_id |int64 |False | | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Ad Group Name (Google Ads) |google_ads_ad_group_name |session|[int, str]|not applicable|False | | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Ad Group Ad ID (Google Ads) |google_ads_ad_group_ad_id |session|str_id |string |False | | | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ | ||
|Ad Group Ad Network Type (Google Ads)|google_ads_ad_network_type|session|[str, str]|string |False |:download:`google_ads_ad_network_type.json </_static/json/enum/google_ads_ad_network_type.json>`| | ||
+-------------------------------------+--------------------------+-------+----------+--------------+--------+------------------------------------------------------------------------------------------------+ |
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.. table:: Google Ads Dimensions | ||
|
||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
| Dimension Name | Column ID | Scope | Type |Database Type |Nullable| Notes | | ||
+========================================+=============================+========+==========+==============+========+=====================================================================================================================================+ | ||
|Source |source |session |str |string |False | | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Medium |medium |session |str |string |False | | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Source/Medium |source_medium |session |str |string |False | | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Keyword |keyword |session |str |string |False | | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Device type |device_type |session |[int, str]|uint8 |True |:download:`device_type.json </_static/json/enum/device_type.json>` | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Session entry URL |session_entry_url |session |str |string |False | | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Timestamp |timestamp |session |date |not applicable|False |by default in Raw data API | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Website Name |website_name |session |[str, str]|not applicable|False |website UUID | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Customer ID (Google Ads) |google_ads_customer_id |session |str_id |string |False | | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Customer Name (Google Ads) |google_ads_customer_name |session |[str, str]|not applicable|False | | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Campaign ID (Google Ads) |google_ads_campaign_id |session |int_id |int64 |False | | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Campaign Name (Google Ads) |google_ads_campaign_name |session |[int, str]|not applicable|False | | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Ad Group ID (Google Ads) |google_ads_ad_group_id |session |int_id |int64 |False | | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Ad Group Name (Google Ads) |google_ads_ad_group_name |session |[int, str]|not applicable|False | | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Ad Group Ad ID (Google Ads) |google_ads_ad_group_ad_id |session |str_id |string |False | | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Ad Group Ad Network Type (Google Ads) |google_ads_ad_network_type |session |[str, str]|string |False |:download:`google_ads_ad_network_type.json </_static/json/enum/google_ads_ad_network_type.json>` | | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ | ||
|Ad Group Keyword Match Type (Google Ads)|google_ads_keyword_match_type|external|[str, str]|string |False |:download:`google_ads_keyword_match_type.json </_static/json/enum/google_ads_keyword_match_type.json>`, not available in Raw data API| | ||
+----------------------------------------+-----------------------------+--------+----------+--------------+--------+-------------------------------------------------------------------------------------------------------------------------------------+ |
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.. table:: Google Ads Metrics | ||
|
||
+------------------------+----------------------+--------+-----+ | ||
| Metric Name | Column ID | Scope |Type | | ||
+========================+======================+========+=====+ | ||
|Impressions (Google Ads)|google_ads_impressions|external|int | | ||
+------------------------+----------------------+--------+-----+ | ||
|Clicks (Google Ads) |google_ads_clicks |external|int | | ||
+------------------------+----------------------+--------+-----+ | ||
|Cost (Google Ads) |google_ads_cost |external|float| | ||
+------------------------+----------------------+--------+-----+ | ||
|Average CPC (Google Ads)|google_ads_average_cpc|external|float| | ||
+------------------------+----------------------+--------+-----+ | ||
|CTR (Google Ads) |google_ads_ctr |external|float| | ||
+------------------------+----------------------+--------+-----+ | ||
|ROAS (Google Ads) |google_ads_roas |session |float| | ||
+------------------------+----------------------+--------+-----+ |
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