diff --git a/CHANGES.txt b/CHANGES.txt
index 89b7f467..7b21640a 100644
--- a/CHANGES.txt
+++ b/CHANGES.txt
@@ -1,3 +1,10 @@
+.. _2.0.12:
+
+2.0.12 (unreleased)
+------------------
+
+
+
 .. _2.0.11:
 
 2.0.11 (2020-08-21)
diff --git a/setup.py b/setup.py
index aa9e0a4b..be1ae8d8 100644
--- a/setup.py
+++ b/setup.py
@@ -12,23 +12,18 @@
 #
 ##############################################################################
 
-# Standard Library
-import os
-
 from setuptools import find_packages
 from setuptools import setup
 
 
-here = os.path.abspath(os.path.dirname(__file__))
+def readfile(name):
+    with open(name) as f:
+        return f.read()
+
 
-try:
-    with open(os.path.join(here, "README.rst")) as f:
-        README = f.read()
-    with open(os.path.join(here, "CHANGES.txt")) as f:
-        CHANGES = f.read()
-except Exception:
-    README = ""
-    CHANGES = ""
+README = readfile("README.rst")
+CHANGES = readfile("CHANGES.txt")
+VERSION = '2.0.12.dev0'
 
 requires = [
     "Chameleon>=2.5.1",  # Markup class
@@ -39,7 +34,6 @@
     "zope.deprecation",
 ]
 
-
 lint_extras = [
     "black",
     "check-manifest",
@@ -50,7 +44,7 @@
     "readme_renderer",
 ]
 
-testing_extras = ["beautifulsoup4", "coverage", "flaky", "nose"]
+testing_extras = ["coverage", "flaky", "nose"]
 
 # Needed to run deformdemo tests
 functional_testing_extras = [
@@ -68,9 +62,15 @@
     "pylons-sphinx-themes",
 ]
 
-setupkw = dict(
+branch_version = ".".join(VERSION.split(".")[:2])
+
+# black is refusing to make anything under 80 chars so just splitting it up
+docs_fmt = "https://docs.pylonsproject.org/projects/deform/en/{}-branch/"
+docs_url = docs_fmt.format(branch_version)
+
+setup(
     name="deform",
-    version="2.0.12.dev",
+    version=VERSION,
     description="Form library with advanced features like nested forms",
     long_description=README + "\n\n" + CHANGES,
     classifiers=[
@@ -90,6 +90,11 @@
     author="Chris McDonough, Agendaless Consulting",
     author_email="pylons-discuss@googlegroups.com",
     url="https://docs.pylonsproject.org/projects/deform/en/latest/",
+    project_urls={
+        'Documentation': docs_url,
+        'Changelog': '{}whatsnew-{}.html'.format(docs_url, branch_version),
+        'Issue Tracker': 'https://github.com/Pylons/deform/issues',
+    },
     license="BSD-derived (http://www.repoze.org/LICENSE.txt)",
     packages=find_packages(),
     include_package_data=True,
@@ -110,5 +115,3 @@
         ),
     },
 )
-
-setup(**setupkw)
diff --git a/tox.ini b/tox.ini
index d1ccde3a..1cbc2916 100644
--- a/tox.ini
+++ b/tox.ini
@@ -1,7 +1,7 @@
 [tox]
 envlist =
     lint,docs,
-    py27,py34,py35,py36,py37,py38,pypy,pypy3,
+    py27,py35,py36,py37,py38,pypy,pypy3,
     {py2,py3}-cover,coverage,
     functional, functional3
 
@@ -10,7 +10,6 @@ envlist =
 # to defaults for others.
 basepython =
     py27: python2.7
-    py34: python3.4
     py35: python3.5
     py36: python3.6
     py37: python3.7