Marketing is going to be handled by word-of-mouth, Steam Greenlight, and postings to various forums. The prices will be set appropriately for the amount of time and content that went into the game, as well as the average price for games of similar genres. Steam sales are also a popular option for promoting a game, as well as a free weekend. The owner is confident that generating attention for published games should not be too difficult. The hard part is making sure that people stay interested in the games they play.