diff --git a/class-fw-extension-page-builder.php b/class-fw-extension-page-builder.php
index 4b4711e..33751ec 100644
--- a/class-fw-extension-page-builder.php
+++ b/class-fw-extension-page-builder.php
@@ -292,6 +292,11 @@ private function get_post_content_shortcodes(WP_Post $post) {
 			&&
 			$builder_data['builder_active']
 		) {
+			$builder_data = apply_filters(
+				'fw:ext:page-builder:builder-data:before-shortcode-generate',
+				$builder_data
+			);
+
 			/**
 			 * We can't store in a post meta the shortcode notation [shortcode attr=""hello..."]
 			 * because it's much bigger than the json value.