diff --git a/crates/web/src/components/feed/post.rs b/crates/web/src/components/feed/post.rs
index a2d81bd..1b2af04 100644
--- a/crates/web/src/components/feed/post.rs
+++ b/crates/web/src/components/feed/post.rs
@@ -1,9 +1,35 @@
+use chrono::{TimeZone, Utc};
 use leptos::{component, view, IntoView};
 
 use townhall_client::post::posts::posts::PostsPostsEdgesNode;
 
+const LONG_TO_SHORT_CUTOFF_DAYS: i64 = 3;
+
 #[component]
 pub fn Post(post: PostsPostsEdgesNode) -> impl IntoView {
+    let post_created_at_date_time = Utc::from_utc_datetime(&Utc, &post.created_at.naive_utc());
+    let now_date = Utc::now();
+
+    let diff_in_seconds = now_date
+        .signed_duration_since(post_created_at_date_time)
+        .num_seconds();
+
+    let format_string = match diff_in_seconds {
+        _ if diff_in_seconds > 86400 * LONG_TO_SHORT_CUTOFF_DAYS => "%m/%d/%y".to_string(), // More than 3 days
+        diff_in_seconds if diff_in_seconds > 86400 => {
+            format!("{} Days ago", diff_in_seconds / 86400)
+        } // Within 3 days
+        diff_in_seconds if diff_in_seconds > 3600 => {
+            format!("{} hours ago", diff_in_seconds / 3600)
+        } // Within 1 day
+        diff_in_seconds if diff_in_seconds > 60 => {
+            format!("{} minutes ago", diff_in_seconds / 60)
+        } // Within 1 hour
+        _ => format!("{} seconds ago", diff_in_seconds),
+    };
+
+    let formatted_date = post_created_at_date_time.format(&format_string).to_string();
+
     view! {
                 <li class="feed-post bg-white rounded-md p-4">
                     <div>
@@ -13,7 +39,7 @@ pub fn Post(post: PostsPostsEdgesNode) -> impl IntoView {
                             </figure>
                             <div class="flex flex-col ml-2">
                                 <strong>{post.author.username}</strong>
-                                <time class="text-sm text-gray-400">2 hours ago</time>
+                                <time class="text-sm text-gray-400">{formatted_date}</time>
                             </div>
                         </article>
                     </div>