The dataset consist of information obtained from the shopping behaviors of customers who made their last purchases from FLO as OmniChannel(both online and offline) in the years 2020-2021
FLO wants to set a roadmap for sales and marketing activities. In order for the company to make a medium-long-term plan,
it is necessary to estimate the potential value that existing customers will provide to the company in the future.
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master_id: Unique customer number
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order_channel : Which channel was used to shop (Android, ios, Desktop, Mobile, Offline)
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last_order_channel : The channel where the last purchase was made
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first_order_date : The first order date made by the customer
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last_order_date : The last order date made by the customer
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last_order_date_online : The last order date made by the customer online
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last_order_date_offline : The last order date made by the customer offline
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order_num_total_ever_online : The total number of orders ever made by the customer online
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order_num_total_ever_offline : The total number of orders ever made by the customer offline
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customer_value_total_ever_offline : The total amount of money spent by the customer offline
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customer_value_total_ever_online : The total amount of money spent by the customer online
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store_type:Shows 3 different companies.In case if the customer has purchased from A and B companies, I will show A,B