diff --git a/.github/workflows/ci-goreleaser.yaml b/.github/workflows/ci-goreleaser.yaml
index e31c4b99f..27402bfab 100644
--- a/.github/workflows/ci-goreleaser.yaml
+++ b/.github/workflows/ci-goreleaser.yaml
@@ -5,14 +5,12 @@ on:
     branches: [main]
     paths:
     - ".goreleaser.yaml"
-    - "distributions/otelcol/manifest.yaml"
-    - "distributions/otelcol-contrib/manifest.yaml"
+    - "distributions/axoflow-otel-collector/manifest.yaml"
   pull_request:
     branches: [main]
     paths:
     - ".goreleaser.yaml"
-    - "distributions/otelcol/manifest.yaml"
-    - "distributions/otelcol-contrib/manifest.yaml"
+    - "distributions/axoflow-otel-collector/manifest.yaml"
 
 jobs:
   check-goreleaser:
diff --git a/.goreleaser.yaml b/.goreleaser.yaml
index 8f640ffd4..ad2acec5d 100644
--- a/.goreleaser.yaml
+++ b/.goreleaser.yaml
@@ -1,13 +1,13 @@
-project_name: opentelemetry-collector-releases
+project_name: axoflow-otel-collector-releases
 builds:
-    - id: otelcol-contrib
+    - id: axoflow-otel-collector
       goos:
         - linux
       goarch:
         - amd64
         - arm64
-      dir: distributions/otelcol-contrib/_build
-      binary: otelcol-contrib
+      dir: distributions/axoflow-otel-collector/_build
+      binary: axoflow-otel-collector
       ldflags:
         - -s
         - -w
@@ -16,21 +16,21 @@ builds:
       env:
         - CGO_ENABLED=0
 archives:
-    - id: otelcol-contrib
+    - id: axoflow-otel-collector
       builds:
-        - otelcol-contrib
+        - axoflow-otel-collector
       name_template: '{{ .Binary }}_{{ .Version }}_{{ .Os }}_{{ .Arch }}{{ if .Arm }}v{{ .Arm }}{{ end }}{{ if .Mips }}_{{ .Mips }}{{ end }}'
 checksum:
     name_template: '{{ .ProjectName }}_checksums.txt'
 dockers:
     - goos: linux
       goarch: amd64
-      dockerfile: distributions/otelcol-contrib/Dockerfile
+      dockerfile: distributions/axoflow-otel-collector/Dockerfile
       image_templates:
         - ghcr.io/axoflow/axoflow-otel-collector/axoflow-otel-collector:{{ .Version }}-amd64
         - ghcr.io/axoflow/axoflow-otel-collector/axoflow-otel-collector:latest-amd64
       extra_files:
-        - configs/otelcol-contrib.yaml
+        - configs/axoflow-otel-collector.yaml
       build_flag_templates:
         - --pull
         - --platform=linux/amd64
@@ -42,12 +42,12 @@ dockers:
       use: buildx
     - goos: linux
       goarch: arm64
-      dockerfile: distributions/otelcol-contrib/Dockerfile
+      dockerfile: distributions/axoflow-otel-collector/Dockerfile
       image_templates:
         - ghcr.io/axoflow/axoflow-otel-collector/axoflow-otel-collector:{{ .Version }}-arm64
         - ghcr.io/axoflow/axoflow-otel-collector/axoflow-otel-collector:latest-arm64
       extra_files:
-        - configs/otelcol-contrib.yaml
+        - configs/axoflow-otel-collector.yaml
       build_flag_templates:
         - --pull
         - --platform=linux/arm64
diff --git a/Makefile b/Makefile
index e90f3995a..6296cc795 100644
--- a/Makefile
+++ b/Makefile
@@ -5,7 +5,7 @@ OTELCOL_BUILDER_VERSION ?= 0.97.0
 OTELCOL_BUILDER_DIR ?= ${HOME}/bin
 OTELCOL_BUILDER ?= ${OTELCOL_BUILDER_DIR}/ocb
 
-DISTRIBUTIONS ?= "otelcol-contrib"
+DISTRIBUTIONS ?= "axoflow-otel-collector"
 
 ci: check build
 check: ensure-goreleaser-up-to-date
@@ -64,7 +64,7 @@ goreleaser:
 		fi \
 	}
 
-REMOTE?=git@github.com:axoflow/opentelemetry-collector-releases.git
+REMOTE?=git@github.com:axoflow/axoflow-otel-collector-releases.git
 .PHONY: push-tags
 push-tags:
 	@[ "${TAG}" ] || ( echo ">> env var TAG is not set"; exit 1 )
diff --git a/cmd/goreleaser/internal/configure.go b/cmd/goreleaser/internal/configure.go
index c261d145a..44bcb2108 100644
--- a/cmd/goreleaser/internal/configure.go
+++ b/cmd/goreleaser/internal/configure.go
@@ -38,7 +38,7 @@ var (
 
 func Generate(imagePrefixes []string, dists []string) config.Project {
 	return config.Project{
-		ProjectName: "opentelemetry-collector-releases",
+		ProjectName: "axoflow-otel-collector-releases",
 		Checksum: config.Checksum{
 			NameTemplate: "{{ .ProjectName }}_checksums.txt",
 		},
@@ -233,7 +233,7 @@ func DockerManifest(prefix, version, dist string) config.DockerManifest {
 
 // imageName translates a distribution name to a container image name.
 func imageName(dist string) string {
-	return strings.Replace(dist, "otelcol", "opentelemetry-collector", 1)
+	return strings.Replace(dist, "otelcol", "axoflow-otel-collector", 1)
 }
 
 // archName translates architecture to docker platform names.
diff --git a/configs/otelcol-contrib.yaml b/configs/axoflow-otel-collector.yaml
similarity index 100%
rename from configs/otelcol-contrib.yaml
rename to configs/axoflow-otel-collector.yaml
diff --git a/distributions/axoflow-otel-collector/Dockerfile b/distributions/axoflow-otel-collector/Dockerfile
new file mode 100644
index 000000000..c81352f19
--- /dev/null
+++ b/distributions/axoflow-otel-collector/Dockerfile
@@ -0,0 +1,14 @@
+FROM alpine:3.16 as certs
+RUN apk --update add ca-certificates
+
+FROM scratch
+
+ARG USER_UID=10001
+USER ${USER_UID}
+
+COPY --from=certs /etc/ssl/certs/ca-certificates.crt /etc/ssl/certs/ca-certificates.crt
+COPY --chmod=755 axoflow-otel-collector /axoflow-otel-collector
+COPY configs/axoflow-otel-collector.yaml /etc/axoflow-otel-collector/config.yaml
+ENTRYPOINT ["/axoflow-otel-collector"]
+CMD ["--config", "/etc/axoflow-otel-collector/config.yaml"]
+EXPOSE 4317 55678 55679
diff --git a/distributions/otelcol-contrib/README.md b/distributions/axoflow-otel-collector/README.md
similarity index 100%
rename from distributions/otelcol-contrib/README.md
rename to distributions/axoflow-otel-collector/README.md
diff --git a/distributions/otelcol-contrib/manifest.yaml b/distributions/axoflow-otel-collector/manifest.yaml
similarity index 99%
rename from distributions/otelcol-contrib/manifest.yaml
rename to distributions/axoflow-otel-collector/manifest.yaml
index 37051d21e..3267066ce 100644
--- a/distributions/otelcol-contrib/manifest.yaml
+++ b/distributions/axoflow-otel-collector/manifest.yaml
@@ -1,7 +1,7 @@
 dist:
-  module: github.com/open-telemetry/opentelemetry-collector-releases/contrib
-  name: otelcol-contrib
-  description: OpenTelemetry Collector Contrib
+  module: github.com/axoflow/axoflow-otel-collector-releases
+  name: axoflow-otel-collector
+  description: Axoflow Distribution for OpenTelemetry Collector
   version: 0.97.0
   output_path: ./_build
   otelcol_version: 0.97.0
diff --git a/distributions/axoflow-otel-collector/otelcol-contrib.conf b/distributions/axoflow-otel-collector/otelcol-contrib.conf
new file mode 100644
index 000000000..7613d53b2
--- /dev/null
+++ b/distributions/axoflow-otel-collector/otelcol-contrib.conf
@@ -0,0 +1,5 @@
+# Systemd environment file for the axoflow-otel-collector service
+
+# Command-line options for the axoflow-otel-collector service.
+# Run `/usr/bin/axoflow-otel-collector --help` to see all available options.
+OTELCOL_OPTIONS="--config=/etc/axoflow-otel-collector/config.yaml"
diff --git a/distributions/axoflow-otel-collector/otelcol-contrib.service b/distributions/axoflow-otel-collector/otelcol-contrib.service
new file mode 100644
index 000000000..0770b4c0a
--- /dev/null
+++ b/distributions/axoflow-otel-collector/otelcol-contrib.service
@@ -0,0 +1,15 @@
+[Unit]
+Description=OpenTelemetry Collector Contrib
+After=network.target
+
+[Service]
+EnvironmentFile=/etc/axoflow-otel-collector/axoflow-otel-collector.conf
+ExecStart=/usr/bin/axoflow-otel-collector $OTELCOL_OPTIONS
+KillMode=mixed
+Restart=on-failure
+Type=simple
+User=axoflow-otel-collector
+Group=axoflow-otel-collector
+
+[Install]
+WantedBy=multi-user.target
diff --git a/distributions/otelcol-contrib/postinstall.sh b/distributions/axoflow-otel-collector/postinstall.sh
similarity index 79%
rename from distributions/otelcol-contrib/postinstall.sh
rename to distributions/axoflow-otel-collector/postinstall.sh
index 3ec790bac..41ffb7f8e 100755
--- a/distributions/otelcol-contrib/postinstall.sh
+++ b/distributions/axoflow-otel-collector/postinstall.sh
@@ -15,8 +15,8 @@
 # limitations under the License.
 
 if command -v systemctl >/dev/null 2>&1; then
-    systemctl enable otelcol-contrib.service
-    if [ -f /etc/otelcol-contrib/config.yaml ]; then
-        systemctl start otelcol-contrib.service
+    systemctl enable axoflow-otel-collector.service
+    if [ -f /etc/axoflow-otel-collector/config.yaml ]; then
+        systemctl start axoflow-otel-collector.service
     fi
 fi
diff --git a/distributions/otelcol-contrib/preinstall.sh b/distributions/axoflow-otel-collector/preinstall.sh
similarity index 80%
rename from distributions/otelcol-contrib/preinstall.sh
rename to distributions/axoflow-otel-collector/preinstall.sh
index 8737cae66..9a26be358 100755
--- a/distributions/otelcol-contrib/preinstall.sh
+++ b/distributions/axoflow-otel-collector/preinstall.sh
@@ -14,4 +14,4 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-getent passwd otelcol-contrib >/dev/null || useradd --system --user-group --no-create-home --shell /sbin/nologin otelcol-contrib
+getent passwd axoflow-otel-collector >/dev/null || useradd --system --user-group --no-create-home --shell /sbin/nologin axoflow-otel-collector
diff --git a/distributions/otelcol-contrib/preremove.sh b/distributions/axoflow-otel-collector/preremove.sh
similarity index 86%
rename from distributions/otelcol-contrib/preremove.sh
rename to distributions/axoflow-otel-collector/preremove.sh
index 5739d608a..e3ab91368 100755
--- a/distributions/otelcol-contrib/preremove.sh
+++ b/distributions/axoflow-otel-collector/preremove.sh
@@ -15,6 +15,6 @@
 # limitations under the License.
 
 if command -v systemctl >/dev/null 2>&1; then
-    systemctl stop otelcol-contrib.service
-    systemctl disable otelcol-contrib.service
+    systemctl stop axoflow-otel-collector.service
+    systemctl disable axoflow-otel-collector.service
 fi
diff --git a/distributions/otelcol-contrib/Dockerfile b/distributions/otelcol-contrib/Dockerfile
deleted file mode 100644
index aeb909754..000000000
--- a/distributions/otelcol-contrib/Dockerfile
+++ /dev/null
@@ -1,14 +0,0 @@
-FROM alpine:3.16 as certs
-RUN apk --update add ca-certificates
-
-FROM scratch
-
-ARG USER_UID=10001
-USER ${USER_UID}
-
-COPY --from=certs /etc/ssl/certs/ca-certificates.crt /etc/ssl/certs/ca-certificates.crt
-COPY --chmod=755 otelcol-contrib /otelcol-contrib
-COPY configs/otelcol-contrib.yaml /etc/otelcol-contrib/config.yaml
-ENTRYPOINT ["/otelcol-contrib"]
-CMD ["--config", "/etc/otelcol-contrib/config.yaml"]
-EXPOSE 4317 55678 55679
diff --git a/distributions/otelcol-contrib/otelcol-contrib.conf b/distributions/otelcol-contrib/otelcol-contrib.conf
deleted file mode 100644
index 29c245b2b..000000000
--- a/distributions/otelcol-contrib/otelcol-contrib.conf
+++ /dev/null
@@ -1,5 +0,0 @@
-# Systemd environment file for the otelcol-contrib service
-
-# Command-line options for the otelcol-contrib service.
-# Run `/usr/bin/otelcol-contrib --help` to see all available options.
-OTELCOL_OPTIONS="--config=/etc/otelcol-contrib/config.yaml"
diff --git a/distributions/otelcol-contrib/otelcol-contrib.service b/distributions/otelcol-contrib/otelcol-contrib.service
deleted file mode 100644
index 453a57139..000000000
--- a/distributions/otelcol-contrib/otelcol-contrib.service
+++ /dev/null
@@ -1,15 +0,0 @@
-[Unit]
-Description=OpenTelemetry Collector Contrib
-After=network.target
-
-[Service]
-EnvironmentFile=/etc/otelcol-contrib/otelcol-contrib.conf
-ExecStart=/usr/bin/otelcol-contrib $OTELCOL_OPTIONS
-KillMode=mixed
-Restart=on-failure
-Type=simple
-User=otelcol-contrib
-Group=otelcol-contrib
-
-[Install]
-WantedBy=multi-user.target