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GitHub License devContainer


Block Foundation Logo

Block Foundation

Brand Assets & Visual Identity Guide


Block Foundation Brand

Contents



Report a Bug Request a Feature Ask a Question Make a Suggestion Start a Discussion

Welcome to the official Brand Repository of the Block Foundation – Let's together uphold and amplify the voice of change in the world of architecture!

Introduction

This repository is an all-inclusive resource of our brand identity, encapsulating our ethos, vision, and the graphical elements that distinguish us in the global arena of architectural innovation.

Our brand is not just a logo or a name, but a reflection of our mission to revolutionize architecture through blockchain technology. It symbolizes our commitment to facilitating a sustainable, equitable, and dynamic housing market that balances the interests of all stakeholders.

This repository hosts a comprehensive collection of our branding materials — from our logo in various formats to color palettes, typography guidelines, official stationary templates, and presentation layouts. Each element is meticulously designed to communicate our essence, ensuring a cohesive and consistent representation of the Block Foundation across all platforms.

We invite our community, collaborators, and media personnel to use this repository as a guide when representing the Block Foundation. Whether you're creating content for us, collaborating on a project, or featuring our work, these resources will ensure you accurately capture and convey the spirit of our organization.

We kindly ask that you adhere to the guidelines detailed in this repository to maintain the integrity of our brand. And remember, our brand is not just an identifier but a promise of the transformative potential blockchain holds for the architectural landscape.

Style Guide

Will be provided shortly.

Logo

(Back to top)

Logomark

Variant PNG SVG WEBP JPG
dark
dark transparant
gray
gray transparant
light
light transparant

Logotype

Will be provided shortly.

Favicon

Download

Badge

Share that your organisation or project endorses the Block Foundation by adding our badge to your readme or website.

Will be provided shortly.

ASCII Art

# .............................................................................
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..................@.................                                   .
...............@@@@@@@..............      BLOCK FOUNDATION             .
...........@@@....@....@@@..........                                   .
.......@@@........@........@@@......      www.blockfoundation.io       .
......@@@@........@........@@@@.....      info@blockfoundation.io      .
......@.....@@@...@...@@@.....@.....                                   .
......@.........@@@@@.........@.....                                   .
......@...........@...........@.....                                   .
......@...........@...........@.....                                   .
......@...........@...........@.....                                   .
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.............@@@..@..@@@............                                   .
..................@.................                                   .
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Typography

Main Display Font

We us Barlow.

Barlow

Secondary Font

Will be provided shortly.

Text Conventions

Brand Name

Capitalize the "B" and "F" in "Block Foundation" in all copy text. The Block Foundation should only be presented in all uppercase when displayed in our official logos; e.g.: "BLOCK FOUNDATION". In code, "block_foundation" is all lowercase / snakecase.

  • ✓ BLOCK FOUNDATION (in Logo)
  • ✓ Block Foundation (in Text)
  • ✓ block_foundation (in Code)
  • × BlockFoundation
  • × blockFoundation
  • × Block-Foundation
  • × block-foundation
  • × block foundation

Headers

All headers are written in Title Case.

Emoji's

We don't use them, ever.

Color

Base Colors

Color HEX RGB HSL HSB CMYK
Base 01 #041B26 4, 27, 38 199, 81%, 8% 200, 90, 15 13%, 4%, 0%, 85%
Base 02 #E1E4E5 225, 228, 229 195, 7%, 89% 200, 2, 90 2%, 0%, 0%, 10%
Base 03 #F0F1F2 240, 241, 242 210, 7%, 95% 200, 1, 95 1%, 0%, 0%, 5%
Base 04 #FFFFFF 255, 255, 255 0, 0%, 100% 0, 0, 0 0%, 0%, 0%, 0%

Download Download

Secondary Colors

Will be provided shortly.

Graphics

Artworks

Our repositories use the following artworks to make them just a little bit moe enticing!

Color Monochrome Acccent
structure-03-color structure-03-mono structure-03-accent

Photography

Will be provided shortly.

Banners

Will be provided shortly.

Diagrams

We use Mermaid in our repositories for simple data and process visualisations. Some examples:

Flowchart

flowchart LR
    Light:::class_light --> Neutral:::class_neutral --> Dark:::class_dark
    classDef class_light fill:#FFFFFF,color:#041B26,stroke:#041B26,stroke-width:2px;
    classDef class_neutral fill:#E1E4E5,color:#041B26,stroke:#041B26,stroke-width:2px;
    classDef class_dark fill:#041B26,color:#FFFFFF,stroke:#041B26,stroke-width:2px;
Loading

class_light

classDef class_light fill:#FFFFFF,color:#041B26,stroke:#041B26,stroke-width:2px;

class_neutral

classDef class_neutral fill:#E1E4E5,color:#041B26,stroke:#041B26,stroke-width:2px;

class_dark

classDef class_dark fill:#041B26,color:#FFFFFF,stroke:#041B26,stroke-width:2px;

Pie chart

%%{init: {"theme": "base", "pie": {"textPosition": 0.5}, "themeVariables": { "pieOuterStrokeWidth": "2px", "pie1": "#FFFFFF", "pie2": "#E1E4E5", "pie3": "#041B26"}}}%%
pie title Crypto
    "Bitcoin" : 386
    "Ethereum" : 85
    "Algorand" : 15
Loading
%%{init: {"theme": "base", "pie": {"textPosition": 0.5}, "themeVariables": { "pieOuterStrokeWidth": "2px", "pie1": "#FFFFFF", "pie2": "#E1E4E5", "pie3": "#041B26"}}}%%

Elements

Icons

Within our repositories we use simple-icons for most iconographic purposes. This brand repository includes a copy this icon set (downloaded per 2023-07-25): /src/icons/simple-icons/

IO Shields

We use IO Shields combined with simple-icons to display repository information.

Parameters

Field Value Description
style flat-square
logo bitcoin Named logo via simple-icons
logoColor #FFFFFF All white logo to match the text color
label License: Title caps label text
labelColor #041B26 Completely dark background
color #041B26
cacheSeconds default
link misc. Always try to provide a link

Shields

shield.io url simpleicons tag
License GitHub License /badges/git-hub readthedocs
Docker Pulls Docker Pulls docker
Docker Stars Docker Stars /badges/docker-stars docker
Docker Version Docker Image Version (latest semver) /badges/docker-stars docker
Docker Size Docker Size /badges/docker-image-size-tag docker
devContainer devContainer /badges visualstudiocode
DOI DOI /badges DOI
Zotero Zotero /badges Zotero
Download Download /badges files
Solidity Solidity /badges Solidity
Teal Teal /badges Algorand
Substrate Substrate /badges paritysubstrate
Hyperledger Hyperledger /badges Hyperledger

Repository Headers

All repositories include the basic header, in some cases combined with additional shields.

Basic Repository Header

GitHub License devContainer

Basic Repository Interactions

Report a Bug Request a Feature Ask a Question Make a Suggestion Start a Discussion

Docker Container Repository Header

GitHub License devContainer Docker Pulls Docker Stars Docker Image Version (latest semver) Docker Size

LaTeX / Citation Repository Header

GitHub License devContainer DOI Zotero

TypeScript / NPM Repository Header

GitHub License devContainer

Python / PyPi Repository Header

GitHub License devContainer

Frameworks

SCSS

We use the Stylescape SCSS Framework developed by Scape Agency® for all our online content.

HTML Script Tag

<script src="https://unpkg.com/stylescape@latest/dist.min.js"></script>

NPM Module

npm i stylescape

Templates

Presentation Template

Will be provided shortly.

Contents

  • PDF
  • Keynote
  • PowerPoint

Customize

  1. Requires Keynote to edit
  2. Install the fonts here
  3. Replace the for-placement-only images by dragging new images onto them
  4. Fill out your name, Twitter, and other details as you see fit.
  5. Create new slides to fit your talk

Figma Template

For those who use Figma, we have included a template that can be used to create a new project. This template has Color Presets and some of the most common components.

Duplicate the template and rename it to your project name.

Will be provided shortly.

HTML Email Signature Templates

Always in plain simple text.

□     BLOCK FOUNDATION

      Lars van Vianen
      lars@blockfoundation.io

      www.blockfoundation.io
      info@blockfoundation.io

Will be provided shortly.

Syntax

General

Superseding Conventions:

  • We use 4 spaces for indents
  • We use a maximum line length of 79 characters in all languages (as per PEP8)
  • Strings should be quoted with double-quotes instead of single-quotes.
  • Surround operators with a single space on either side.

Style Guides

Language Convention
Go Google Go Style Guide
Go Uber Go Style Guide
JavaScript Airbnb JavaScript Style Guide
JavaScript Google JavaScript Style Guide
Python Google Python Style Guide
Solidity Solidity Style Guide
TypeScript Google TypeScript Style Guide

Colophon

Development Resources

Version

This documentation is in version v0.0.1. Last edited: 07/2023

Authors

This is an open-source project by the Block Foundation.

The Block Foundation mission is enabling architects to take back initiative and contribute in solving the mismatch in housing through blockchain technology. Therefore the Block Foundation seeks to unschackle the traditional constraints and construct middle ground between rent and the rigidity of traditional mortgages.

website: www.blockfoundation.io

Contributing

We'd love for you to contribute and to make this project even better than it is today! Please refer to the contribution guidelines for information.

Legal Information

Copyright

Copyright © 2023 Stichting Block Foundation. All Rights Reserved.

License

Except as otherwise noted, the content in this repository is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) License, and code samples are licensed under the Apache 2.0 License.

Also see LICENSE and LICENSE-CODE.

Disclaimer

THIS SOFTWARE IS PROVIDED AS IS WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR NON-INFRINGEMENT.