diff --git a/Makefile b/Makefile
index 598ca9e30..48c4ffc06 100644
--- a/Makefile
+++ b/Makefile
@@ -5,7 +5,7 @@ REPOSITORY ?= $(REGISTRY)/open-policy-agent/gatekeeper
 
 IMG := $(REPOSITORY):latest
 
-VERSION := v3.0.4
+VERSION := v3.0.4-alpha.0
 
 BUILD_COMMIT := $(shell ./build/get-build-commit.sh)
 BUILD_TIMESTAMP := $(shell ./build/get-build-timestamp.sh)