Reebok is an international athletic footwear and apparel company operating under the parent organization, Adidas. Founded in 1958 in Bolton, Greater Manchester, UK by siblings Jeff and Joe Foster, the brand later expanded to North America in 1979. In August 2005, Adidas acquired Reebok for $3.8 billion. The company was once listed on the New York Stock Exchange under the symbol RBK, with the initial budget of $300 million. However, after the acquisition by Adidas, it was delisted in 2006. You can read more about Reeboks history on its Wikipedia page.
Reeboks main competitors in the athletic footwear and apparel market include acclaimed international brands like Nike, Puma and Under Armour. Nike, the worlds largest supplier of athletic shoes and apparel, finds its strength in diversified product offerings, innovative design, and strategic celebrity endorsements. Puma, another notable competitor, thrives on its strong goods portfolio and strategic collaborations with celebrities and sports leagues. Lastly, Under Armour, known for its high-performance sports gear, emphasizes technological innovation and advanced apparel design. You can find more about these brands details on their respective Nike Bloomberg page, Puma Bloomberg page, and Under Armour Bloomberg page.
The utilization of web scraped data on the Reebok website serves various purposes. Starting with pricing strategies, factual data like direct price comparisons, historical pricing data, and discount levels can be gathered to monitor market trends and competitor behavior, influencing Reeboks own pricing decisions. Additionally, data about most viewed or purchased products can provide insights into customer preferences and the performance of different products. This information can guide decision-making on product development and marketing strategies. Likewise, by examining the reviews and ratings data, Reebok can gain valuable feedback on its products and services, allowing for continuous improvement and customer satisfaction.