dev01-folder-watcher.exe -addr=[:8090] -app.url=http://dev01.com/api/fw -app.secret=[secret word]
# install as Windows service
dev01-folder-watcher.exe -srv.install
# start as Windows service
dev01-folder-watcher.exe -srv ...
# uninstall Windows service
dev01-folder-watcher.exe -srv.uninstall