diff --git a/dev-tools/mage/crossbuild.go b/dev-tools/mage/crossbuild.go
index ddeabbfdb79b..917f54eb3df8 100644
--- a/dev-tools/mage/crossbuild.go
+++ b/dev-tools/mage/crossbuild.go
@@ -327,7 +327,7 @@ func (b GolangCrossBuilder) Build() error {
 
 	args = append(args,
 		"--rm",
-		"--env", "GOFLAGS=-mod=readonly -buildvcs=false",
+		"--env", "'GOFLAGS=-mod=readonly -buildvcs=false'",
 		"--env", "MAGEFILE_VERBOSE="+verbose,
 		"--env", "MAGEFILE_TIMEOUT="+EnvOr("MAGEFILE_TIMEOUT", ""),
 		"--env", fmt.Sprintf("SNAPSHOT=%v", Snapshot),