This analysis was aimed at identifying top twitter influencer and most influential government official accounts on Twitter for Nike new Campaign in Africa.
The following metrics were used in identifying top influencers
- Reach (Number of Followers)
- Popularity (Counts of Likes and Retweets)
- Relevance (Mentions counts)
African Leaders Twitter usernames were gotten from African Leaders Response to COVID-19
Top Influencers usernames were gotten from 100 Most Influential African
The Metrics Data for this Analysis were gotten using Twitter API
Scrapping Starter contains an introduction to my Analysis and how i mined Data from Different Source using Beautiful Soup and Twitter API.
Nike Campaign contd contains my indepth Analysis of the different Leaders and Influencers in Africa.