Tal Oppenheimer
- 3.2 Billion internet users
- We imagine it's mostly USA and a little of Europe
- Wrong - China is bigger and India is close with massive growth
- Main focus for Internet user growth is India
- Some of these are first-time users
- Some have never and will never use a desktop
- Devices are significently weaker in RAM and memory
- Stuck on 2G internet (62% of the world)
- We should progressive enhance from a regular video tag
- Deep linking - Link directly to where they want to be, instead of having steps
- Once they actually get to the experience, minimize data usage
- Detect power-save mode
- give them only critical images
- remove auto play
- change resolution