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<h1>should be the first heading on the page. If the text has to be bolded or capitalized, it doesn't necessarily mean that it's a heading (rather just a<p>or<span>tag with some additional styling.) -
👍 Carefully considering the heading structure in advance will make you webpage much easier and clearer to navigate - not just for the users with assistive devices, for everyone.
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🤔 To see the structure of the page as interpreted by screen readers and other assistive devices, use Firefox' accessibility inspector.
You can enable it by going to the developer tools and clicking Turn On Accessibility Features button (under the Accessibility tab).