diff --git a/README.rst b/README.rst
index 734c92a7e6..9eed2ceac9 100644
--- a/README.rst
+++ b/README.rst
@@ -1,4 +1,4 @@
-.. image:: https://github.com/element-hq/synapse/blob/develop/element_logo_white_bg.svg
+.. image:: ./docs/element_logo_white_bg.svg
    :height: 60px
 
 **Element Synapse - Matrix homeserver implementation**
diff --git a/element_logo_white_bg.svg b/docs/element_logo_white_bg.svg
similarity index 100%
rename from element_logo_white_bg.svg
rename to docs/element_logo_white_bg.svg