Legato: Google Analytics Model/Mapper

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Google Analytics Management

1. Get an OAuth2 Access Token from Google, Read about OAuth2

    access_token = OAuth2 Access Token # from Google
   

2. Create a New User with the Access Token

    user = Legato::User.new(access_token)
   

3. List the Accounts and Profiles of the first Account

    user.accounts
    user.accounts.first.profiles
   

4. List all the Profiles the User has Access to

    user.profiles
   

5. Get a Profile

    profile = user.profiles.first
   

6. The Profile Carries the User

    profile.user == user #=> true
   

Google Analytics Model

class Exit
  extend Legato::Model

  metrics :exits, :pageviews
  dimensions :page_path, :operating_system, :browser
end

profile.exits #=> returns a Legato::Query
profile.exits.each {} #=> any enumerable kicks off the request to GA

Metrics & Dimensions

http://code.google.com/apis/analytics/docs/gdata/dimsmets/dimsmets.html

metrics :exits, :pageviews
dimensions :page_path, :operating_system, :browser

Filtering

Create named filters to wrap query filters.

Here's what google has to say: http://code.google.com/apis/analytics/docs/gdata/v3/reference.html#filters

Examples

Return entries with exits counts greater than or equal to 2000

filter :high_exits, lambda {gte(:exits, 2000)}

Return entries with pageview metric less than or equal to 200

filter :low_pageviews, lambda {lte(:pageviews, 200)}

Filters with dimensions

filter :for_browser, lambda {|browser| matches(:broswer, browser)}

Filters with OR

filter :browsers, lambda {|*browsers| browsers.map {|browser| matches(:broswer, browser)}}

Using and Chaining Filters

Pass the profile as the first or last parameter into any filter.

Exit.for_browser("Safari", profile)

Chain two filters.

Exit.high_exits.low_pageviews(profile)

Profile gets a method for each class extended by Legato::Model

Exit.results(profile) == profile.exit

We can chain off of that method, too.

profile.exit.high_exits.low_pageviews.by_pageviews

Chaining order doesn't matter. Profile can be given to any filter.

Exit.high_exits(profile).low_pageviews == Exit.low_pageviews(profile).high_exits

Be sure to pass the appropriate number of arguments matching the lambda for your filter.

For a filter defined like this:

filter :browsers, lambda {|*browsers| browsers.map {|browser| matches(:broswer, browser)}}

We can use it like this, passing any number of arguments:

Exit.browsers("Firefox", "Safari", profile)

Google Analytics Supported Filtering Methods

Google Analytics supports a significant number of filtering options.

Here is what we can do currently: (the operator is a method available in filters for the appropriate metric or dimension)

Operators on metrics (method => GA equivalent):

eql     => '==',
not_eql => '!=',
gt      => '>',
gte     => '>=',
lt      => '<',
lte     => '<='

Operators on dimensions:

matches          => '==',
does_not_match   => '!=',
contains         => '=~',
does_not_contain => '!~',
substring        => '=@',
not_substring    => '!@'

Accounts, WebProperties, Profiles, and Goals

> Legato::Management::Account.all(user)
> Legato::Management::WebProperty.all(user)
> Legato::Management::Profile.all(user)

Other Parameters Can be Passed to a call to #results

• :start_date - The date of the period you would like this report to start
• :end_date - The date to end, inclusive
• :limit - The maximum number of results to be returned
• :offset - The starting index
• :sort - metric/dimension to sort by

License

(The MIT License)

Copyright (c) 2012 Tony Pitale

Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the 'Software'), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED 'AS IS', WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.