diff --git a/packages/snack-content/jest.config.js b/packages/snack-content/jest.config.js
index ea6aed12..a2c9510e 100644
--- a/packages/snack-content/jest.config.js
+++ b/packages/snack-content/jest.config.js
@@ -1,4 +1,5 @@
 module.exports = {
   preset: 'ts-jest',
   rootDir: 'src',
+  prettierPath: require.resolve('jest-prettier'),
 };
diff --git a/packages/snack-content/package.json b/packages/snack-content/package.json
index bb5623b7..b95604ca 100644
--- a/packages/snack-content/package.json
+++ b/packages/snack-content/package.json
@@ -38,6 +38,7 @@
     "eslint": "^8.49.0",
     "eslint-config-universe": "^12.0.0",
     "jest": "^27.5.1",
+    "jest-prettier": "npm:prettier@^2.8.8",
     "prettier": "^3.0.3",
     "rimraf": "^3.0.2",
     "ts-jest": "~27.1.3",
diff --git a/packages/snack-content/src/__tests__/urls-test.ts b/packages/snack-content/src/__tests__/urls-test.ts
new file mode 100644
index 00000000..45336a33
--- /dev/null
+++ b/packages/snack-content/src/__tests__/urls-test.ts
@@ -0,0 +1,227 @@
+import {
+  createSnackRuntimeUrl,
+  parseSnackRuntimeUrl,
+  createEASUpdateSnackRuntimeUrl,
+  createClassicUpdateSnackRuntimeUrl,
+  parseEASUpdateSnackRuntimeUrl,
+  parseClassicUpdateSnackRuntimeUrl,
+} from '../urls';
+
+describe(createSnackRuntimeUrl, () => {
+  const channel = 'xy!z1_';
+
+  it('creates classic updates url with "channel" and "sdkVersion"', () => {
+    expect(createSnackRuntimeUrl({ channel, sdkVersion: '49.0.1' })).toMatchInlineSnapshot(
+      `"exp://exp.host/@snack/sdk.49.0.0-xy!z1_"`,
+    );
+  });
+
+  it('creates eas update url with "channel" and "sdkVersion" >= 50', () => {
+    expect(createSnackRuntimeUrl({ channel, sdkVersion: '50.0.0' })).toMatchInlineSnapshot(
+      `"exp://u.expo.dev/933fd9c0-1666-11e7-afca-d980795c5824?snack-channel=xy%21z1_&runtime-version=exposdk%3A50.0.0"`,
+    );
+  });
+});
+
+describe(parseSnackRuntimeUrl, () => {
+  it('parses classic updates url with "channel" and "sdkVersion"', () => {
+    expect(parseSnackRuntimeUrl('exp://exp.host/@snack/sdk.49.0.0-xy!z1_')).toMatchInlineSnapshot(`
+      Object {
+        "channel": "xy!z1_",
+        "sdkVersion": "49.0.0",
+      }
+    `);
+  });
+
+  it('parses eas update url with "channel" and "sdkVersion"', () => {
+    expect(
+      parseSnackRuntimeUrl(
+        'exp://u.expo.dev/933fd9c0-1666-11e7-afca-d980795c5824?snack-channel=xy%21z1_&runtime-version=exposdk%3A50.0.0',
+      ),
+    ).toMatchInlineSnapshot(`
+      Object {
+        "channel": "xy!z1_",
+        "sdkVersion": "50.0.0",
+      }
+    `);
+  });
+});
+
+describe(createEASUpdateSnackRuntimeUrl, () => {
+  const channel = 'xy!z1_';
+  const snack = 'JxS_FUOcGz';
+
+  it('creates url with "channel"', () => {
+    expect(createEASUpdateSnackRuntimeUrl({ channel })).toMatchInlineSnapshot(
+      '"exp://u.expo.dev/933fd9c0-1666-11e7-afca-d980795c5824?snack-channel=xy%21z1_"',
+    );
+  });
+
+  it('creates url with "channel" and "sdkVersion"', () => {
+    expect(createEASUpdateSnackRuntimeUrl({ channel, sdkVersion: '50.0.1' })).toMatchInlineSnapshot(
+      '"exp://u.expo.dev/933fd9c0-1666-11e7-afca-d980795c5824?snack-channel=xy%21z1_&runtime-version=exposdk%3A50.0.0"',
+    );
+  });
+
+  it('creates url with "channel, "sdkVersion", and "snack"', () => {
+    expect(
+      createEASUpdateSnackRuntimeUrl({ channel, snack, sdkVersion: 50 }),
+    ).toMatchInlineSnapshot(
+      '"exp://u.expo.dev/933fd9c0-1666-11e7-afca-d980795c5824?snack=JxS_FUOcGz&snack-channel=xy%21z1_&runtime-version=exposdk%3A50.0.0"',
+    );
+  });
+});
+
+describe(parseEASUpdateSnackRuntimeUrl, () => {
+  const channel = 'xy%21z1_';
+  const snack = 'JxS_FUOcGz';
+  const sdkVersion = 'exposdk%3A50.0.0';
+
+  it('parses url without any parameters', () => {
+    expect(
+      parseEASUpdateSnackRuntimeUrl('exp://u.expo.dev/933fd9c0-1666-11e7-afca-d980795c5824'),
+    ).toMatchInlineSnapshot(`Object {}`);
+  });
+
+  it('parses url with "channel"', () => {
+    expect(
+      parseEASUpdateSnackRuntimeUrl(
+        `exp://u.expo.dev/933fd9c0-1666-11e7-afca-d980795c5824?snack-channel=${channel}`,
+      ),
+    ).toMatchInlineSnapshot(`
+      Object {
+        "channel": "xy!z1_",
+      }
+    `);
+  });
+
+  it('parses url with "channel" and "sdkVersion"', () => {
+    expect(
+      parseEASUpdateSnackRuntimeUrl(
+        `exp://u.expo.dev/933fd9c0-1666-11e7-afca-d980795c5824?snack-channel=${channel}&runtime-version=${sdkVersion}`,
+      ),
+    ).toMatchInlineSnapshot(`
+      Object {
+        "channel": "xy!z1_",
+        "sdkVersion": "50.0.0",
+      }
+    `);
+  });
+
+  it('parses url with "channel", "sdkVersion", and "snack"', () => {
+    expect(
+      parseEASUpdateSnackRuntimeUrl(
+        `exp://u.expo.dev/933fd9c0-1666-11e7-afca-d980795c5824?snack-channel=${channel}&runtime-version=${sdkVersion}&snack=${snack}`,
+      ),
+    ).toMatchInlineSnapshot(`
+      Object {
+        "channel": "xy!z1_",
+        "sdkVersion": "50.0.0",
+        "snack": "JxS_FUOcGz",
+      }
+    `);
+  });
+
+  it('parses redirected url with "channel", "sdkVersion", and "snack"', () => {
+    expect(
+      parseEASUpdateSnackRuntimeUrl(
+        `exp://snack.expo.app?snack-channel=${channel}&runtime-version=${sdkVersion}&snack=${snack}`,
+      ),
+    ).toMatchInlineSnapshot(`
+      Object {
+        "channel": "xy!z1_",
+        "sdkVersion": "50.0.0",
+        "snack": "JxS_FUOcGz",
+      }
+    `);
+  });
+});
+
+describe(createClassicUpdateSnackRuntimeUrl, () => {
+  const channel = 'qWeqG1!';
+
+  it('creates url using format "exp://exp.host/@snack/sdk.<sdkVersion>-<channel>"', () => {
+    expect(
+      createClassicUpdateSnackRuntimeUrl({ channel, sdkVersion: '49.0.9' }),
+    ).toMatchInlineSnapshot('"exp://exp.host/@snack/sdk.49.0.0-qWeqG1!"');
+  });
+
+  it('creates url using format "exp://exp.host/@snack/<snack>+<channel>"', () => {
+    expect(
+      createClassicUpdateSnackRuntimeUrl({ snack: 'snack-name', sdkVersion: '48.0.0' }),
+    ).toMatchInlineSnapshot('"exp://exp.host/@snack/snack-name"');
+
+    expect(
+      createClassicUpdateSnackRuntimeUrl({ channel, snack: 'snack-name', sdkVersion: '47.0.0' }),
+    ).toMatchInlineSnapshot('"exp://exp.host/@snack/snack-name+qWeqG1!"');
+  });
+
+  it('creates url using format "exp://exp.host/@<owner>/<name>+<channel>"', () => {
+    expect(
+      createClassicUpdateSnackRuntimeUrl({
+        snack: '@owner-name/snack-name',
+        sdkVersion: '48.0.0',
+      }),
+    ).toMatchInlineSnapshot('"exp://exp.host/@owner-name/snack-name"');
+
+    expect(
+      createClassicUpdateSnackRuntimeUrl({
+        channel,
+        snack: '@owner-name/snack-name',
+        sdkVersion: '48.0.0',
+      }),
+    ).toMatchInlineSnapshot('"exp://exp.host/@owner-name/snack-name+qWeqG1!"');
+  });
+
+  it('throws for format "exp://exp.host/@snack/sdk.<sdkVersion>-<channel>" without "sdkVersion"', () => {
+    expect(() => createClassicUpdateSnackRuntimeUrl({ channel })).toThrowError(
+      'Cannot create classic updates URL with only "channel", "sdkVersion" is required',
+    );
+  });
+
+  it('throws without "snack" or "channel"', () => {
+    expect(() => createClassicUpdateSnackRuntimeUrl({})).toThrowError(
+      'Cannot create classic updates URL without "channel" or "snack"',
+    );
+  });
+});
+
+describe(parseClassicUpdateSnackRuntimeUrl, () => {
+  it('parses url without any paramters', () => {
+    expect(parseClassicUpdateSnackRuntimeUrl('exp://exp.host')).toMatchInlineSnapshot(`Object {}`);
+  });
+
+  it('parses url using format "exp://exp.host/@snack/sdk.<sdkVersion>-<channel>"', () => {
+    expect(parseClassicUpdateSnackRuntimeUrl('exp://exp.host/@snack/sdk.49.0.0-qWeqG1!'))
+      .toMatchInlineSnapshot(`
+      Object {
+        "channel": "qWeqG1!",
+        "sdkVersion": "49.0.0",
+      }
+    `);
+  });
+
+  it('parses url using format "exp://exp.host/@snack/<snack>+<channel>"', () => {
+    // We ignore these formats, as we can't determine the Snack without owner
+    expect(
+      parseClassicUpdateSnackRuntimeUrl('exp://exp.host/@snack/snack-name'),
+    ).toMatchInlineSnapshot(`Object {}`);
+
+    expect(parseClassicUpdateSnackRuntimeUrl('exp://exp.host/@snack/snack-name+qWeqG1!'))
+      .toMatchInlineSnapshot(`
+      Object {
+        "channel": "qWeqG1!",
+      }
+    `);
+  });
+
+  it('parses url using format "exp://exp.host/@<owner>/<name>+<channel>"', () => {
+    expect(parseClassicUpdateSnackRuntimeUrl('exp://exp.host/@owner-name/snack-name+qWeqG1!'))
+      .toMatchInlineSnapshot(`
+      Object {
+        "channel": "qWeqG1!",
+        "snack": "@owner-name/snack-name",
+      }
+    `);
+  });
+});
diff --git a/packages/snack-content/src/index.ts b/packages/snack-content/src/index.ts
index 8791654b..b6aa37ff 100644
--- a/packages/snack-content/src/index.ts
+++ b/packages/snack-content/src/index.ts
@@ -2,3 +2,4 @@ export * from './defaults';
 export * from './sdk';
 export { default as sdks } from './sdks';
 export * from './types';
+export * from './urls';
diff --git a/packages/snack-content/src/urls.ts b/packages/snack-content/src/urls.ts
new file mode 100644
index 00000000..28246b79
--- /dev/null
+++ b/packages/snack-content/src/urls.ts
@@ -0,0 +1,168 @@
+type SnackRuntimeInfo = {
+  /** The unique Snack hash, referring to a saved Snack */
+  snack?: string;
+  /** The Snack session, or messaging channel, to use. This is used for communication through the Snack Website  */
+  channel?: string;
+  /** The Expo SDK (semver) version or major version for the runtime. */
+  sdkVersion?: string | number;
+};
+
+/**
+ * Create a URL that can be used to launch the Snack Runtime.
+ * This supports both classic updates as well as the new EAS Update format.
+ */
+export function createSnackRuntimeUrl(info: SnackRuntimeInfo) {
+  return info.sdkVersion && getMajorVersion(info.sdkVersion) >= 50
+    ? createEASUpdateSnackRuntimeUrl(info)
+    : createClassicUpdateSnackRuntimeUrl(info);
+}
+
+/**
+ * Parse the Snack information from Snack Runtme URL.
+ * This supports both classic updates as well as the new EAS Update format.
+ */
+export function parseSnackRuntimeUrl(url: string): SnackRuntimeInfo {
+  const classic = parseClassicUpdateSnackRuntimeUrl(url);
+  return Object.keys(classic).length ? classic : parseEASUpdateSnackRuntimeUrl(url);
+}
+
+/**
+ * Get the major version of an exact semver version.
+ * This will throw an error if the major version can't be resolved.
+ */
+function getMajorVersion(semver: string | number): number {
+  if (typeof semver === 'number') {
+    return semver;
+  }
+
+  const majorVersion = parseInt(semver.split('.')[0], 10);
+  if (!Number.isNaN(majorVersion)) {
+    return majorVersion;
+  }
+
+  throw new Error(`Cannot resolve the major version from provided "sdkVersion": ${semver}`);
+}
+
+/**
+ * Parse the URL string into a URL object.
+ * This sanitizes and removed non-standard protocols, and defaults to `http:`.
+ */
+function parseUrl(url: string) {
+  return new URL(url.replace(/^[a-z]+:/i, 'http:'));
+}
+
+/**
+ * Create the EAS Update URL for the Snack Runtime.
+ * This URL points directly to the EAS Update server,
+ * and uses query paramters to pass the Snack information.
+ *   - `snack` → The unique Snack hash, referring to a saved Snack.
+ *   - `snack-channel` → The Snack session or messaging channel, used to connect to the Snack Website.
+ *   - `runtime-version` → The EAS Update query parameter, referring to the compatible SDK version.
+ *
+ * Note, this URL always points to `exp://`
+ */
+export function createEASUpdateSnackRuntimeUrl(info: SnackRuntimeInfo): string {
+  // The `@exponent/snack` or Snack Runtime EAS Update endpoint
+  const url = new URL('https://u.expo.dev/933fd9c0-1666-11e7-afca-d980795c5824');
+  const { snack, channel, sdkVersion } = info;
+
+  if (snack) url.searchParams.set('snack', snack);
+  if (channel) url.searchParams.set('snack-channel', channel);
+  if (sdkVersion) {
+    url.searchParams.set('runtime-version', `exposdk:${getMajorVersion(sdkVersion)}.0.0`);
+  }
+
+  return url.toString().replace(/^https:/, 'exp:');
+}
+
+/**
+ * Parse the EAS Update URL from the Snack Runtime.
+ */
+export function parseEASUpdateSnackRuntimeUrl(url: string): SnackRuntimeInfo {
+  const { searchParams } = parseUrl(url);
+  const info: SnackRuntimeInfo = {};
+
+  if (searchParams.has('snack')) {
+    info.snack = searchParams.get('snack') ?? undefined;
+  }
+
+  if (searchParams.has('snack-channel')) {
+    info.channel = searchParams.get('snack-channel') ?? undefined;
+  }
+
+  if (searchParams.has('runtime-version')) {
+    info.sdkVersion = searchParams.get('runtime-version')!.replace(/^exposdk:/i, '');
+  }
+
+  return info;
+}
+
+/**
+ * Create the classic updates URL for the Snack Runtime.
+ * These URLs follow these patterns:
+ *   - exp://exp.host/@snack/sdk.<sdkVersion>-<channel>
+ *   - exp://exp.host/@snack/<snack>+<channel>
+ *     > Note, this is technically not correct and won't be handled. But, it is what the old system did.
+ *   - exp://exp.host/@<owner>/<snack>+<channel>
+ *
+ * @deprecated This classic updates URL format is being phased out
+ */
+export function createClassicUpdateSnackRuntimeUrl(info: SnackRuntimeInfo): string {
+  const { snack, channel, sdkVersion } = info;
+
+  if (channel) {
+    if (snack && snack.startsWith('@')) {
+      return `exp://exp.host/${snack}+${channel}`;
+    } else if (snack) {
+      return `exp://exp.host/@snack/${snack}+${channel}`;
+    }
+
+    if (!sdkVersion) {
+      throw new Error(
+        'Cannot create classic updates URL with only "channel", "sdkVersion" is required',
+      );
+    }
+
+    return `exp://exp.host/@snack/sdk.${getMajorVersion(sdkVersion)}.0.0-${channel}`;
+  }
+
+  if (snack) {
+    return `exp://exp.host/${snack.match(/.*\/.*/) ? snack : `@snack/${snack}`}`;
+  }
+
+  throw new Error('Cannot create classic updates URL without "channel" or "snack"');
+}
+
+/**
+ * The pattern to parse classic update URL's `pathname` into usable parts.
+ * @see https://regex101.com/r/SXN22B/1
+ * @deprecated This classic updates URL format is being phased out
+ */
+const LEGACY_PATHNAME_PATTERN = /^\/(@[^/]+)\/(?:sdk.([0-9.]+)-|([^/+]+)\+)(.*)?$/i;
+
+/**
+ * Parse the classic updates URL from the Snack Runtime.
+ * These URLs follow these patterns:
+ *   - exp://exp.host/@<owner>/<name>+<channel>
+ *   - exp://exp.host/@snack/<name>+<channel>
+ *     > Note, in this case, we ignore `<name>` as we can't determine the owner.
+ *   - exp://exp.host/@snack/sdk.<sdkVersion>-<channel>
+ *
+ * @deprecated This classic updates URL format is being phased out
+ */
+export function parseClassicUpdateSnackRuntimeUrl(url: string): SnackRuntimeInfo {
+  const { pathname } = parseUrl(url);
+  const [, owner, sdkVersion, name, channel] = pathname.match(LEGACY_PATHNAME_PATTERN) ?? [];
+
+  // exp://exp.host/@snack/sdk.<sdkVersion>-<channel>
+  if (sdkVersion) return { sdkVersion, channel };
+
+  // exp://exp.host/@snack/<name>+<channel>
+  if (owner === '@snack') return { channel };
+
+  // exp://exp.host/@<owner>/<name>+<channel>
+  if (owner && name) return { snack: `${owner}/${name}`, channel };
+
+  // Default to no-info
+  return {};
+}
diff --git a/packages/snack-sdk/src/index.ts b/packages/snack-sdk/src/index.ts
index 5a61a944..73d14789 100644
--- a/packages/snack-sdk/src/index.ts
+++ b/packages/snack-sdk/src/index.ts
@@ -17,6 +17,12 @@ import {
   isFeatureSupported,
   standardizeDependencies,
   getDeprecatedModule,
+  createSnackRuntimeUrl,
+  parseSnackRuntimeUrl,
+  createEASUpdateSnackRuntimeUrl,
+  createClassicUpdateSnackRuntimeUrl,
+  parseEASUpdateSnackRuntimeUrl,
+  parseClassicUpdateSnackRuntimeUrl,
 } from 'snack-content';
 
 import Snack, {
@@ -56,4 +62,10 @@ export {
   getDeprecatedModule,
   defaultConfig,
   Snack,
+  createSnackRuntimeUrl,
+  parseSnackRuntimeUrl,
+  createEASUpdateSnackRuntimeUrl,
+  createClassicUpdateSnackRuntimeUrl,
+  parseEASUpdateSnackRuntimeUrl,
+  parseClassicUpdateSnackRuntimeUrl,
 };
diff --git a/packages/snack-sdk/src/utils.ts b/packages/snack-sdk/src/utils.ts
index 8567914e..823da434 100644
--- a/packages/snack-sdk/src/utils.ts
+++ b/packages/snack-sdk/src/utils.ts
@@ -1,6 +1,6 @@
 import fetchPonyfill from 'fetch-ponyfill';
 import { customAlphabet } from 'nanoid';
-import { SDKVersion } from 'snack-content';
+import { SDKVersion, createSnackRuntimeUrl } from 'snack-content';
 
 import { SnackError, SnackUser } from './types';
 
@@ -28,17 +28,10 @@ export function createChannel(channel?: string): string {
 }
 
 export function createURL(host: string, sdkVersion: SDKVersion, channel?: string, id?: string) {
-  if (channel) {
-    return id
-      ? id.startsWith('@')
-        ? `exp://${host}/${id}+${channel}`
-        : `exp://${host}/@snack/${id}+${channel}`
-      : `exp://${host}/@snack/sdk.${sdkVersion}-${channel}`;
-  } else if (id) {
-    return `exp://${host}/${id.match(/.*\/.*/) ? id : `@snack/${id}`}`;
-  } else {
-    return '';
-  }
+  const url = createSnackRuntimeUrl({ channel, sdkVersion, snack: id });
+
+  // This is only supported for classic update urls
+  return url.replace('exp.host/', `${host}/`);
 }
 
 export function createError(config: {
diff --git a/runtime/package.json b/runtime/package.json
index bc0f93b5..04012bb1 100644
--- a/runtime/package.json
+++ b/runtime/package.json
@@ -56,6 +56,7 @@
     "react-native-view-shot": "3.7.0",
     "react-native-web": "~0.19.6",
     "snack-babel-standalone": "file:../packages/snack-babel-standalone",
+    "snack-content": "file:../packages/snack-content",
     "snack-require-context": "file:../packages/snack-require-context",
     "socket.io-client": "~4.5.4",
     "source-map": "0.6.1"
diff --git a/runtime/src/App.tsx b/runtime/src/App.tsx
index a34979e3..f024a4b0 100644
--- a/runtime/src/App.tsx
+++ b/runtime/src/App.tsx
@@ -14,6 +14,7 @@ import {
   EmitterSubscription,
   NativeEventSubscription,
 } from 'react-native';
+import { parseSnackRuntimeUrl } from 'snack-content';
 import { createVirtualModulePath } from 'snack-require-context';
 
 import { AppLoading } from './AppLoading';
@@ -32,7 +33,7 @@ import { captureRef as takeSnapshotAsync } from './NativeModules/ViewShot';
 import getDeviceIdAsync from './NativeModules/getDeviceIdAsync';
 import * as Profiling from './Profiling';
 import UpdateIndicator from './UpdateIndicator';
-import { parseExperienceURL } from './UrlUtils';
+import { parseTestTransportFromUrl } from './UrlUtils';
 
 const API_SERVER_URL_STAGING = 'https://staging.exp.host';
 const API_SERVER_URL_PROD = 'https://exp.host';
@@ -80,7 +81,7 @@ export default class App extends React.Component<object, State> {
     const deviceId = await getDeviceIdAsync();
 
     // Initialize messaging transport
-    const testTransport = initialURL ? parseExperienceURL(initialURL)?.testTransport : null;
+    const testTransport = initialURL ? parseTestTransportFromUrl(initialURL) : null;
     Messaging.init(deviceId, testTransport);
 
     // Initialize various things
@@ -228,9 +229,9 @@ export default class App extends React.Component<object, State> {
   // Open Snack session at given `url`, throw if bad URL or couldn't connect. All we need to do is
   // subscribe to the associated messaging channel, everything else is triggered by messages.
   _openUrl = (url: string): boolean => {
-    const parsedUrl = parseExperienceURL(url);
+    const { channel } = parseSnackRuntimeUrl(url);
 
-    if (!parsedUrl) {
+    if (!channel) {
       Logger.warn(
         `Snack URL didn't have either the format 'https://exp.host/@snack/SAVE_UUID+CHANNEL_UUID' or 'https://exp.host/@snack/sdk.14.0.0-UUID'`
       );
@@ -241,8 +242,6 @@ export default class App extends React.Component<object, State> {
 
     Logger.info('Opening URL', url);
 
-    const { channel } = parsedUrl;
-
     this.setState({
       channel,
       initialURL: url,
diff --git a/runtime/src/UrlUtils.ts b/runtime/src/UrlUtils.ts
index 1277ff09..80b88b47 100644
--- a/runtime/src/UrlUtils.ts
+++ b/runtime/src/UrlUtils.ts
@@ -1,22 +1,7 @@
-export function parseExperienceURL(
-  experienceURL: string
-): { channel: string; testTransport: string | null } | null {
-  const matches = experienceURL.match(/(\+|\/sdk\..*-)([^?]*)\??(.*$)/);
-  if (!matches) {
-    return null;
-  }
-  const channel = matches[2];
-
-  let testTransport = null;
-  const queryItems = (matches[3] ?? '').split(/&/g);
-  for (const item of queryItems) {
-    if (item.startsWith('testTransport=')) {
-      testTransport = item.substring(14);
-      break;
-    }
-  }
-  return {
-    channel,
-    testTransport,
-  };
+/**
+ * Return the `testTransport` query parameter from a Snack URL, if provided.
+ */
+export function parseTestTransportFromUrl(snackUrl: string) {
+  const url = new URL(snackUrl.replace(/^[a-z]+:/i, 'http://'));
+  return url.searchParams.get('testTransport');
 }
diff --git a/runtime/src/__tests__/UrlUtils-test.ts b/runtime/src/__tests__/UrlUtils-test.ts
index 8a42537c..63d7f378 100644
--- a/runtime/src/__tests__/UrlUtils-test.ts
+++ b/runtime/src/__tests__/UrlUtils-test.ts
@@ -1,41 +1,24 @@
-import { parseExperienceURL } from '../UrlUtils';
+import { parseTestTransportFromUrl } from '../UrlUtils';
 
-describe(parseExperienceURL, () => {
-  it('should parse snack url', () => {
-    const result = parseExperienceURL('exp://exp.host/@snack/sdk.47.0.0-4AQkc5pxqe');
-    expect(result?.channel).toBe('4AQkc5pxqe');
-    expect(result?.testTransport).toBe(null);
+describe(parseTestTransportFromUrl, () => {
+  it('returns `null` without "testTransport"', () => {
+    expect(parseTestTransportFromUrl('exp://exp.host/@snack/sdk')).toBeNull();
   });
 
-  it('should parse snack url with testTransport', () => {
-    const result = parseExperienceURL(
-      'exp://exp.host/@snack/sdk.47.0.0-4AQkc5pxqe?foo=foo&testTransport=snackpub&bar=bar'
+  it('returns test transport when defined as query paramter', () => {
+    expect(parseTestTransportFromUrl('exp://exp.host/@snack/sdk?testTransport=snackpub')).toBe(
+      'snackpub'
     );
-    expect(result?.channel).toBe('4AQkc5pxqe');
-    expect(result?.testTransport).toBe('snackpub');
-  });
-
-  it('should parse account snack full name url', () => {
-    const result = parseExperienceURL('exp://exp.host/@johndoe/the-snack+4AQkc5pxqe');
-    expect(result?.channel).toBe('4AQkc5pxqe');
-    expect(result?.testTransport).toBe(null);
-  });
-
-  it('should parse account snack full name url with testTransport', () => {
-    const result = parseExperienceURL(
-      'exp://exp.host/@johndoe/the-snack+4AQkc5pxqe?foo=foo&testTransport=snackpub&bar=bar'
-    );
-    expect(result?.channel).toBe('4AQkc5pxqe');
-    expect(result?.testTransport).toBe('snackpub');
-  });
-
-  it('should return null for account snack full name url without channel', () => {
-    const result = parseExperienceURL('exp://exp.host/@johndoe/the-snack');
-    expect(result).toBe(null);
-  });
+    expect(
+      parseTestTransportFromUrl(
+        'exp://exp.host/@johndoe/the-snack+4AQkc5pxqe?testTransport=snackpub'
+      )
+    ).toBe('snackpub');
 
-  it('should return null for invalid url', () => {
-    const result = parseExperienceURL('exp://exp.host/');
-    expect(result).toBe(null);
+    expect(
+      parseTestTransportFromUrl(
+        'exp://u.expo.dev/933fd9c0-1666-11e7-afca-d980795c5824/?snack-channel=4AQkc5pxqe&testTransport=snackpub'
+      )
+    ).toBe('snackpub');
   });
 });
diff --git a/runtime/yarn.lock b/runtime/yarn.lock
index 662ecf63..a36189fa 100644
--- a/runtime/yarn.lock
+++ b/runtime/yarn.lock
@@ -12191,6 +12191,13 @@ semver@^7.3.2:
   dependencies:
     lru-cache "^6.0.0"
 
+semver@^7.3.4, semver@^7.5.2, semver@^7.5.3:
+  version "7.5.4"
+  resolved "https://registry.yarnpkg.com/semver/-/semver-7.5.4.tgz#483986ec4ed38e1c6c48c34894a9182dbff68a6e"
+  integrity sha512-1bCSESV6Pv+i21Hvpxp3Dx+pSD8lIPt8uVjRrxAUt/nbswYc+tK6Y2btiULjd4+fnq15PX+nqQDC7Oft7WkwcA==
+  dependencies:
+    lru-cache "^6.0.0"
+
 semver@^7.3.5, semver@^7.3.7, semver@~7.3.2:
   version "7.3.7"
   resolved "https://registry.yarnpkg.com/semver/-/semver-7.3.7.tgz#12c5b649afdbf9049707796e22a4028814ce523f"
@@ -12205,13 +12212,6 @@ semver@^7.3.8, semver@^7.5.1:
   dependencies:
     lru-cache "^6.0.0"
 
-semver@^7.5.2, semver@^7.5.3:
-  version "7.5.4"
-  resolved "https://registry.yarnpkg.com/semver/-/semver-7.5.4.tgz#483986ec4ed38e1c6c48c34894a9182dbff68a6e"
-  integrity sha512-1bCSESV6Pv+i21Hvpxp3Dx+pSD8lIPt8uVjRrxAUt/nbswYc+tK6Y2btiULjd4+fnq15PX+nqQDC7Oft7WkwcA==
-  dependencies:
-    lru-cache "^6.0.0"
-
 send@0.17.1:
   version "0.17.1"
   resolved "https://registry.yarnpkg.com/send/-/send-0.17.1.tgz#c1d8b059f7900f7466dd4938bdc44e11ddb376c8"
@@ -12450,6 +12450,11 @@ smart-buffer@^4.1.0:
 "snack-babel-standalone@file:../packages/snack-babel-standalone":
   version "3.0.1"
 
+"snack-content@file:../packages/snack-content":
+  version "1.6.0"
+  dependencies:
+    semver "^7.3.4"
+
 "snack-require-context@file:../packages/snack-require-context":
   version "0.1.0"
 
diff --git a/website/src/client/components/App.tsx b/website/src/client/components/App.tsx
index c6e4e37d..aaa33ba4 100644
--- a/website/src/client/components/App.tsx
+++ b/website/src/client/components/App.tsx
@@ -841,7 +841,11 @@ class Main extends React.Component<Props, State> {
 
     let experienceURL = this.state.session.url;
     if (this.props.query.testTransport) {
-      experienceURL += `?testTransport=${this.props.query.testTransport}`;
+      if (experienceURL.includes('?')) {
+        experienceURL += `&testTransport=${this.props.query.testTransport}`;
+      } else {
+        experienceURL += `?testTransport=${this.props.query.testTransport}`;
+      }
     }
 
     if (this.state.isPreview) {
diff --git a/yarn.lock b/yarn.lock
index 18cb20a3..733456cc 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -10679,6 +10679,11 @@ jest-pnp-resolver@^1.2.2:
   resolved "https://registry.yarnpkg.com/jest-pnp-resolver/-/jest-pnp-resolver-1.2.2.tgz#b704ac0ae028a89108a4d040b3f919dfddc8e33c"
   integrity sha512-olV41bKSMm8BdnuMsewT4jqlZ8+3TCARAXjZGT9jcoSnrfUnRCqnMoF9XEeoWjbzObpqF9dRhHQj0Xb9QdF6/w==
 
+"jest-prettier@npm:prettier@^2.8.8":
+  version "2.8.8"
+  resolved "https://registry.yarnpkg.com/prettier/-/prettier-2.8.8.tgz#e8c5d7e98a4305ffe3de2e1fc4aca1a71c28b1da"
+  integrity sha512-tdN8qQGvNjw4CHbY+XXk0JgCXn9QiF21a55rBe5LJAU+kDyC4WQn4+awm2Xfk2lQMk5fKup9XgzTZtGkjBdP9Q==
+
 jest-regex-util@^26.0.0:
   version "26.0.0"
   resolved "https://registry.yarnpkg.com/jest-regex-util/-/jest-regex-util-26.0.0.tgz#d25e7184b36e39fd466c3bc41be0971e821fee28"