Contribution/decomp with reversed ad-stock and lag? #945
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alexanderhe88
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Hi community, is there a function (or table) in Robyn to assign all future media contributions to the current media spend?
For example, if our data only covers 2022 and 2023, and by the end of 2023 there was a huge campaign happened. How do we measure the performance and ROI from that specific campaign?
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