Facebook for WordPress

Grow your business with Facebook for WordPress! This plugin will install a Facebook Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. Version 2.0.0 also includes support for the Conversions API, which lets you send events directly from your page’s server so you can capture a more of these events when they happen. This can help you better understand your customer’s journey from the moment they show interest in your business to the moment they complete a conversion. You can use this information to create ad campaigns that are relevant to your audience. Learn More

Requirements

Facebook for WordPress requires

• WordPress 5.7 or higher
• PHP 8.0 or greater

Get started

Clone this repo with the following command:

$ git clone https://github.com/facebookincubator/facebook-pixel-for-wordpress.git

Initiate the development environment:

1. Install Composer
2. Run the command to install the necessary package: $ composer install

Build the project and create the zip Run the command to run tests and create the zip under build directory.

$ vendor/bin/phing

Full Documentation

https://www.facebook.com/business/help/881403525362441

How to integrate your plugins

1. Add your integration class under integration/ folder
2. Extend the class from FacebookWordpressIntegrationBase
3. Define class variable PLUGIN_FILE to be your plugin PHP file
4. Define class variable TRACKING_NAME for tracking purpose, put this value under 'fb_wp_tracking' as a parameter in the pixel event
5. Define a public static function injectPixelCode() to inject pixel at your page
6. Add your unit test class under tests/ folder
7. Extend the test class from FacebookWordpressTestBase
8. After the classes development, run tests by $ vendor/bin/phing

You can reference to integration/FacebookWordpressContactForm7.php and tests/FacebookWordpressContactForm7Test.php as an example

Contributing

See the CONTRIBUTING file for how to help out

License

Facebook for WordPress is GPLv2-licensed