diff --git a/website/assets/images/icon-form-success-12x12@2x.png b/website/assets/images/icon-form-success-12x12@2x.png
deleted file mode 100644
index d09d7c921454..000000000000
Binary files a/website/assets/images/icon-form-success-12x12@2x.png and /dev/null differ
diff --git a/website/assets/images/icon-form-success-16x16@2x.png b/website/assets/images/icon-form-success-16x16@2x.png
new file mode 100644
index 000000000000..dd0d96c99bc6
Binary files /dev/null and b/website/assets/images/icon-form-success-16x16@2x.png differ
diff --git a/website/assets/styles/pages/start.less b/website/assets/styles/pages/start.less
index 9a43754c760a..a63d512bb78d 100644
--- a/website/assets/styles/pages/start.less
+++ b/website/assets/styles/pages/start.less
@@ -49,7 +49,7 @@
     align-items: center;
     margin-bottom: 32px;
     img {
-      height: 18px;
+      height: 16px;
       display: inline;
       margin-left: 10px;
     }
diff --git a/website/views/pages/start.ejs b/website/views/pages/start.ejs
index ff17641aba94..0204d958ed6c 100644
--- a/website/views/pages/start.ejs
+++ b/website/views/pages/start.ejs
@@ -22,7 +22,7 @@
     <div v-if="currentStep === 'what-are-you-using-fleet-for'">
       <div purpose="progress-bar-container">
         <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 10%"></div></div>
-        <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+        <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
       </div>
       <h2>What will you use Fleet for?</h2>
       <ajax-form :handle-submitting="handleSubmittingForm" :form-errors.sync="formErrors" :form-data="formData['what-are-you-using-fleet-for']" :form-rules="primaryBuyingSituationFormRules" :syncing.sync="syncing" :cloud-error.sync="cloudError">
@@ -61,7 +61,7 @@
     <div v-if="currentStep === 'have-you-ever-used-fleet'">
       <div purpose="progress-bar-container">
         <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 30%"></div></div>
-        <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+        <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
       </div>
       <h2>Have you ever used Fleet?</h2>
       <ajax-form :handle-submitting="handleSubmittingForm" :form-errors.sync="formErrors" :form-data="formData['have-you-ever-used-fleet']" :form-rules="isUsingFleetFormRules" :syncing.sync="syncing" :cloud-error.sync="cloudError">
@@ -107,7 +107,7 @@
     <div v-if="currentStep === 'how-many-hosts'">
       <div purpose="progress-bar-container">
         <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 70%"></div></div>
-        <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+        <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
       </div>
       <div purpose="form-header">
         <h2>About how many hosts do you have?</h2>
@@ -155,7 +155,7 @@
     <div v-if="currentStep === 'will-you-be-self-hosting'">
       <div purpose="progress-bar-container">
         <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 90%"></div></div>
-        <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+        <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
       </div>
       <h2>Will you be hosting Fleet yourself?</h2>
       <ajax-form :handle-submitting="handleSubmittingForm" :form-errors.sync="formErrors" :form-data="formData['will-you-be-self-hosting']" :form-rules="hostingFleetFormRules" :syncing.sync="syncing" :cloud-error.sync="cloudError">
@@ -189,7 +189,7 @@
     <div v-if="currentStep === 'what-are-you-working-on-eo-security'">
       <div purpose="progress-bar-container">
         <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 40%"></div></div>
-        <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+        <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
       </div>
       <h2>What are you working on, mainly?</h2>
       <ajax-form :handle-submitting="handleSubmittingForm" :form-errors.sync="formErrors" :form-data="formData['what-are-you-working-on-eo-security']" :form-rules="endpointOpsSecurityWorkingOnFormRules" :syncing.sync="syncing" :cloud-error.sync="cloudError">
@@ -245,7 +245,7 @@
     <div v-if="currentStep === 'what-does-your-team-manage-eo-it'">
       <div purpose="progress-bar-container">
         <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 40%"></div></div>
-        <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+        <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
       </div>
       <h2>What does your team manage?</h2>
       <ajax-form :handle-submitting="handleSubmittingForm" :form-errors.sync="formErrors" :form-data="formData['what-does-your-team-manage-eo-it']" :form-rules="endpointOpsItUseCaseFormRules" :syncing.sync="syncing" :cloud-error.sync="cloudError">
@@ -291,7 +291,7 @@
     <div v-if="currentStep === 'what-does-your-team-manage-vm'">
       <div purpose="progress-bar-container">
         <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 40%"></div></div>
-        <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+        <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
       </div>
       <h2>What does your team manage?</h2>
       <ajax-form :handle-submitting="handleSubmittingForm" :form-errors.sync="formErrors" :form-data="formData['what-does-your-team-manage-vm']" :form-rules="vmUseCaseFormRules" :syncing.sync="syncing" :cloud-error.sync="cloudError">
@@ -342,7 +342,7 @@
     <div v-if="currentStep === 'what-do-you-manage-mdm'">
       <div purpose="progress-bar-container">
         <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 40%"></div></div>
-        <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+        <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
       </div>
       <h2>What do you manage?</h2>
       <ajax-form :handle-submitting="handleSubmittingForm" :form-errors.sync="formErrors" :form-data="formData['what-do-you-manage-mdm']" :form-rules="mdmUseCaseFormRules" :syncing.sync="syncing" :cloud-error.sync="cloudError">
@@ -386,7 +386,7 @@
       <ajax-form :handle-submitting="handleSubmittingForm" :form-errors.sync="formErrors" :form-data="formData['is-it-any-good']" :form-rules="formRules" :syncing.sync="syncing" :cloud-error.sync="cloudError">
         <div purpose="progress-bar-container">
           <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 50%"></div></div>
-          <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+          <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
         </div>
         <h2>Is it any good?</h2>
         <div purpose="form-header" class="mx-auto">
@@ -418,7 +418,7 @@
     <div v-if="currentStep === 'what-did-you-think'">
       <div purpose="progress-bar-container">
         <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 70%"></div></div>
-        <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+        <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
       </div>
       <h2>What did you think?</h2>
       <p>Now that you’ve seen what Fleet can do, what do you want to do next?</p>
@@ -514,7 +514,7 @@
     <div v-if="currentStep === 'lets-talk-to-your-team'">
       <div purpose="progress-bar-container">
         <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 100%"></div></div>
-        <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+        <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
       </div>
       <div class=" mx-auto">
         <h2>Let’s talk to your team</h2>
@@ -544,7 +544,7 @@
       <ajax-form :handle-submitting="handleSubmittingForm" :form-errors.sync="formErrors" :form-data="formData['deploy-fleet-in-your-environment']" :form-rules="formRules" :syncing.sync="syncing" :cloud-error.sync="cloudError">
         <div purpose="progress-bar-container">
           <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 80%"></div></div>
-          <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+          <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
         </div>
         <div class="mx-auto">
           <h2>Deploy Fleet in your environment</h2>
@@ -579,7 +579,7 @@
     <div v-if="currentStep === 'how-was-your-deployment'">
       <div purpose="progress-bar-container">
         <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 90%"></div></div>
-        <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+        <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
       </div>
       <h2>How was your deployment?</h2>
       <ajax-form :handle-submitting="handleSubmittingForm" :form-errors.sync="formErrors" :form-data="formData['how-was-your-deployment']" :form-rules="howWasYourDeploymentFormRules" :syncing.sync="syncing" :cloud-error.sync="cloudError">
@@ -626,7 +626,7 @@
     <div v-if="currentStep === 'whats-left-to-get-you-set-up'">
       <div purpose="progress-bar-container">
         <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 100%"></div></div>
-        <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+        <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
       </div>
       <h2>What’s left to get you set up?</h2>
       <ajax-form :handle-submitting="handleSubmittingForm" :form-errors.sync="formErrors" :form-data="formData['whats-left-to-get-you-set-up']" :form-rules="whatsLeftToGetYouSetUpFormRules" :syncing.sync="syncing" :cloud-error.sync="cloudError">
@@ -668,7 +668,7 @@
     <div v-if="currentStep === 'self-hosted-deploy'">
       <div purpose="progress-bar-container">
         <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 100%"></div></div>
-        <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+        <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
       </div>
       <div class="mx-auto">
         <h2>Deploy Fleet in your environment</h2>
@@ -700,7 +700,7 @@
     <div v-if="currentStep === 'managed-cloud-for-growing-deployments'">
       <div purpose="progress-bar-container">
         <div purpose="form-progress-bar"><div purpose="current-progress" style="width: 100%"></div></div>
-        <img purpose="success-icon" alt="🏆" src="/images/icon-form-success-12x12@2x.png">
+        <img purpose="success-icon" alt="🚀" src="/images/icon-form-success-16x16@2x.png">
       </div>
       <div class="mx-auto">
         <h2>Managed cloud for growing deployments</h2>