diff --git a/.abs/main.yaml b/.abs/main.yaml
index 24a82cb..d64c236 100644
--- a/.abs/main.yaml
+++ b/.abs/main.yaml
@@ -1,4 +1,4 @@
 replace-chart-version-with-git: true
 generate-metadata: true
-chart-dir: ./helm/{APP-NAME}
+chart-dir: ./helm/alloy-gateway-app
 destination: ./build
diff --git a/.circleci/config.yml b/.circleci/config.yml
index aee9073..890888b 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -11,7 +11,7 @@ workflows:
           name: package-and-push-chart
           app_catalog: giantswarm-playground-catalog
           app_catalog_test: giantswarm-playground-test-catalog
-          chart: "{APP-NAME}"
+          chart: "alloy-gateway-app"
           # Trigger job on git tag.
           filters:
             tags:
diff --git a/.github/pull_request_template.md b/.github/pull_request_template.md
index 9197942..1b51da6 100644
--- a/.github/pull_request_template.md
+++ b/.github/pull_request_template.md
@@ -14,7 +14,7 @@ This PR:
 
 ### Testing
 
-Description on how {APP-NAME} can be tested.
+Description on how alloy-gateway-app can be tested.
 
 - [ ] fresh install works
   - [ ] AWS
@@ -27,7 +27,7 @@ Description on how {APP-NAME} can be tested.
 
 #### Other testing
 
-Description of features to additionally test for {APP-NAME} installations.
+Description of features to additionally test for alloy-gateway-app installations.
 
 - [ ] check reconciliation of existing resources after upgrading
 - [ ] X still works after upgrade
diff --git a/CHANGELOG.md b/CHANGELOG.md
index 1aad341..05a74d6 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -9,4 +9,4 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 
 - changed: `app.giantswarm.io` label group was changed to `application.giantswarm.io`
 
-[Unreleased]: https://github.com/giantswarm/{APP-NAME}/tree/main
+[Unreleased]: https://github.com/giantswarm/alloy-gateway-app/tree/main
diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index baa3db8..c3c9ef6 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -91,7 +91,7 @@ Clone this repo to your local machine and setup "upstream copy" as remote to tra
 ```
 git clone git@github.com:giantswarm/loki-app.git
 cd loki-app
-git rm -r helm/{APP-NAME} && git commit -am "remove template chart" && git push  # optionally remove the chart template
+git rm -r helm/alloy-gateway-app && git commit -am "remove template chart" && git push  # optionally remove the chart template
 git remote add -f --no-tags upstream-copy git@github.com:giantswarm/grafana-helm-charts-upstream.git  # add remote
 ```
 
diff --git a/README.md b/README.md
index 2fae49a..f03522f 100644
--- a/README.md
+++ b/README.md
@@ -1,11 +1,11 @@
-[![CircleCI](https://dl.circleci.com/status-badge/img/gh/giantswarm/{APP-NAME}/tree/main.svg?style=svg)](https://dl.circleci.com/status-badge/redirect/gh/giantswarm/{APP-NAME}/tree/main)
+[![CircleCI](https://dl.circleci.com/status-badge/img/gh/giantswarm/alloy-gateway-app/tree/main.svg?style=svg)](https://dl.circleci.com/status-badge/redirect/gh/giantswarm/alloy-gateway-app/tree/main)
 
 [Read me after cloning this template (GS staff only)](https://handbook.giantswarm.io/docs/dev-and-releng/app-developer-processes/adding_app_to_appcatalog/)
 
-# {APP-NAME} chart
+# alloy-gateway-app chart
 
-Giant Swarm offers a {APP-NAME} App which can be installed in workload clusters.
-Here we define the {APP-NAME} chart with its templates and default configuration.
+Giant Swarm offers a alloy-gateway-app App which can be installed in workload clusters.
+Here we define the alloy-gateway-app chart with its templates and default configuration.
 
 **What is this app?**
 
diff --git a/helm/{APP-NAME}/Chart.yaml b/helm/{APP-NAME}/Chart.yaml
index de9e853..ac80aae 100644
--- a/helm/{APP-NAME}/Chart.yaml
+++ b/helm/{APP-NAME}/Chart.yaml
@@ -2,12 +2,12 @@ apiVersion: v2
 appVersion: 0.0.1
 
 # Please make sure your name DOES NOT end in "app" or "-app".
-name: {APP-NAME}
+name: alloy-gateway-app
 
 # Please describe what the app provides in a sentence or two.
 description: Please add description
 
-home: https://github.com/giantswarm/{APP-NAME}
+home: https://github.com/giantswarm/alloy-gateway-app
 
 # If you have an icon/logo, you should add it to https://github.com/giantswarm/web-assets
 # and set the final URL as a value here and uncomment.
diff --git a/helm/{APP-NAME}/values.yaml b/helm/{APP-NAME}/values.yaml
index 0c8fb14..e0015e2 100644
--- a/helm/{APP-NAME}/values.yaml
+++ b/helm/{APP-NAME}/values.yaml
@@ -1,4 +1,4 @@
-name: {APP-NAME}
+name: alloy-gateway-app
 serviceType: managed
 
 project:
@@ -7,6 +7,6 @@ project:
 
 image:
   registry: quay.io
-  name: giantswarm/{APP-NAME}
+  name: giantswarm/alloy-gateway-app
   tag: v0.0.1
   pullPolicy: IfNotPresent