diff --git a/CHANGELOG.md b/CHANGELOG.md
index 810bbb02a..76ff23dcf 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,26 @@
 # Changelog
 
+## [3.10.0](https://github.com/googleapis/java-bigquerystorage/compare/v3.9.3...v3.10.0) (2024-10-15)
+
+
+### Features
+
+* Add experimental ArrowData type and arrow_data field within AppendRowsRequest ([18faebd](https://github.com/googleapis/java-bigquerystorage/commit/18faebd3eccf317a67306ebaebc987367fca3627))
+
+
+### Bug Fixes
+
+* Add stream name to every request when connection is created during multiplexing ([#2699](https://github.com/googleapis/java-bigquerystorage/issues/2699)) ([c53a77c](https://github.com/googleapis/java-bigquerystorage/commit/c53a77c6e0d2d1a639033db98bacccedb3a226f7))
+
+
+### Dependencies
+
+* Update actions/checkout digest to eef6144 ([#2687](https://github.com/googleapis/java-bigquerystorage/issues/2687)) ([f3c5a7a](https://github.com/googleapis/java-bigquerystorage/commit/f3c5a7af4316ca5b3656aaa7c65bce12c5932503))
+* Update dependency com.google.cloud:google-cloud-bigquery to v2.43.1 ([#2701](https://github.com/googleapis/java-bigquerystorage/issues/2701)) ([6ebed6d](https://github.com/googleapis/java-bigquerystorage/commit/6ebed6d7b450879ff61e4c3222c24709e2809cf9))
+* Update dependency com.google.cloud.opentelemetry:exporter-metrics to v0.33.0 ([#2696](https://github.com/googleapis/java-bigquerystorage/issues/2696)) ([19398db](https://github.com/googleapis/java-bigquerystorage/commit/19398db70f07ed7b2fe52e7aed221e481bee089d))
+* Update dependency io.opentelemetry:opentelemetry-exporter-logging to v1.43.0 ([#2712](https://github.com/googleapis/java-bigquerystorage/issues/2712)) ([b466e28](https://github.com/googleapis/java-bigquerystorage/commit/b466e287caa61a92fe6d70a9c115c0b596f436b4))
+* Update dependency org.apache.avro:avro to v1.11.4 [security] ([#2694](https://github.com/googleapis/java-bigquerystorage/issues/2694)) ([b0498ba](https://github.com/googleapis/java-bigquerystorage/commit/b0498ba15ef87a703801f4c56867ab744f7c3902))
+
 ## [3.9.3](https://github.com/googleapis/java-bigquerystorage/compare/v3.9.2...v3.9.3) (2024-10-07)
 
 
diff --git a/google-cloud-bigquerystorage-bom/pom.xml b/google-cloud-bigquerystorage-bom/pom.xml
index fc79742d7..024d5768c 100644
--- a/google-cloud-bigquerystorage-bom/pom.xml
+++ b/google-cloud-bigquerystorage-bom/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-bigquerystorage-bom</artifactId>
-  <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
+  <version>3.10.0</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
   <packaging>pom</packaging>
   <parent>
     <groupId>com.google.cloud</groupId>
@@ -52,47 +52,47 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigquerystorage</artifactId>
-        <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
+        <version>3.10.0</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-bigquerystorage-v1beta1</artifactId>
-        <version>0.181.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1beta1:current} -->
+        <version>0.182.0</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1beta1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-bigquerystorage-v1beta2</artifactId>
-        <version>0.181.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1beta2:current} -->
+        <version>0.182.0</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-bigquerystorage-v1</artifactId>
-        <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1:current} -->
+        <version>3.10.0</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-bigquerystorage-v1alpha</artifactId>
-        <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1alpha:current} -->
+        <version>3.10.0</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1alpha:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-bigquerystorage-v1beta1</artifactId>
-        <version>0.181.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1beta1:current} -->
+        <version>0.182.0</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1beta1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-bigquerystorage-v1beta2</artifactId>
-        <version>0.181.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1beta2:current} -->
+        <version>0.182.0</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-bigquerystorage-v1</artifactId>
-        <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1:current} -->
+        <version>3.10.0</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-bigquerystorage-v1alpha</artifactId>
-        <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1alpha:current} -->
+        <version>3.10.0</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1alpha:current} -->
       </dependency>
     </dependencies>
   </dependencyManagement>
diff --git a/google-cloud-bigquerystorage/pom.xml b/google-cloud-bigquerystorage/pom.xml
index 360082889..3bd8e10a4 100644
--- a/google-cloud-bigquerystorage/pom.xml
+++ b/google-cloud-bigquerystorage/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-bigquerystorage</artifactId>
-  <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
+  <version>3.10.0</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
   <packaging>jar</packaging>
   <name>BigQuery Storage</name>
   <url>https://github.com/googleapis/java-bigquerystorage</url>
@@ -11,7 +11,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigquerystorage-parent</artifactId>
-    <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
+    <version>3.10.0</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
   </parent>
   <properties>
     <site.installationModule>google-cloud-bigquerystorage</site.installationModule>
diff --git a/grpc-google-cloud-bigquerystorage-v1/pom.xml b/grpc-google-cloud-bigquerystorage-v1/pom.xml
index 2ab227b8d..25f066403 100644
--- a/grpc-google-cloud-bigquerystorage-v1/pom.xml
+++ b/grpc-google-cloud-bigquerystorage-v1/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-bigquerystorage-v1</artifactId>
-  <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1:current} -->
+  <version>3.10.0</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1:current} -->
   <name>grpc-google-cloud-bigquerystorage-v1</name>
   <description>GRPC library for grpc-google-cloud-bigquerystorage-v1</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigquerystorage-parent</artifactId>
-    <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
+    <version>3.10.0</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/grpc-google-cloud-bigquerystorage-v1alpha/pom.xml b/grpc-google-cloud-bigquerystorage-v1alpha/pom.xml
index 915c9e5a5..04e6418be 100644
--- a/grpc-google-cloud-bigquerystorage-v1alpha/pom.xml
+++ b/grpc-google-cloud-bigquerystorage-v1alpha/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-bigquerystorage-v1alpha</artifactId>
-  <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1alpha:current} -->
+  <version>3.10.0</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1alpha:current} -->
   <name>grpc-google-cloud-bigquerystorage-v1alpha</name>
   <description>GRPC library for google-cloud-bigquerystorage</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigquerystorage-parent</artifactId>
-    <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
+    <version>3.10.0</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/grpc-google-cloud-bigquerystorage-v1beta1/pom.xml b/grpc-google-cloud-bigquerystorage-v1beta1/pom.xml
index 77a702896..6f27a3d84 100644
--- a/grpc-google-cloud-bigquerystorage-v1beta1/pom.xml
+++ b/grpc-google-cloud-bigquerystorage-v1beta1/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-bigquerystorage-v1beta1</artifactId>
-  <version>0.181.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1beta1:current} -->
+  <version>0.182.0</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1beta1:current} -->
   <name>grpc-google-cloud-bigquerystorage-v1beta1</name>
   <description>GRPC library for grpc-google-cloud-bigquerystorage-v1beta1</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigquerystorage-parent</artifactId>
-    <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
+    <version>3.10.0</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/grpc-google-cloud-bigquerystorage-v1beta2/pom.xml b/grpc-google-cloud-bigquerystorage-v1beta2/pom.xml
index 6b2036721..b49551048 100644
--- a/grpc-google-cloud-bigquerystorage-v1beta2/pom.xml
+++ b/grpc-google-cloud-bigquerystorage-v1beta2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-bigquerystorage-v1beta2</artifactId>
-  <version>0.181.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1beta2:current} -->
+  <version>0.182.0</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1beta2:current} -->
   <name>grpc-google-cloud-bigquerystorage-v1beta2</name>
   <description>GRPC library for grpc-google-cloud-bigquerystorage-v1beta2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigquerystorage-parent</artifactId>
-    <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
+    <version>3.10.0</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/pom.xml b/pom.xml
index 87e7f7580..56cc0d986 100644
--- a/pom.xml
+++ b/pom.xml
@@ -4,7 +4,7 @@
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-bigquerystorage-parent</artifactId>
   <packaging>pom</packaging>
-  <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
+  <version>3.10.0</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
   <name>BigQuery Storage Parent</name>
   <url>https://github.com/googleapis/java-bigquerystorage</url>
   <description>
@@ -83,47 +83,47 @@
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-bigquerystorage-v1alpha</artifactId>
-        <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1alpha:current} -->
+        <version>3.10.0</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1alpha:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-bigquerystorage-v1alpha</artifactId>
-        <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1alpha:current} -->
+        <version>3.10.0</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1alpha:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-bigquerystorage-v1beta1</artifactId>
-        <version>0.181.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1beta1:current} -->
+        <version>0.182.0</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1beta1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-bigquerystorage-v1beta2</artifactId>
-        <version>0.181.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1beta2:current} -->
+        <version>0.182.0</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-bigquerystorage-v1</artifactId>
-        <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1:current} -->
+        <version>3.10.0</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-bigquerystorage-v1beta1</artifactId>
-        <version>0.181.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1beta1:current} -->
+        <version>0.182.0</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1beta1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-bigquerystorage-v1beta2</artifactId>
-        <version>0.181.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1beta2:current} -->
+        <version>0.182.0</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-bigquerystorage-v1</artifactId>
-        <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1:current} -->
+        <version>3.10.0</version><!-- {x-version-update:grpc-google-cloud-bigquerystorage-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigquerystorage</artifactId>
-        <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
+        <version>3.10.0</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
       </dependency>
       <dependency>
         <groupId>org.json</groupId>
diff --git a/proto-google-cloud-bigquerystorage-v1/pom.xml b/proto-google-cloud-bigquerystorage-v1/pom.xml
index cbc2204cd..43bf6d7b9 100644
--- a/proto-google-cloud-bigquerystorage-v1/pom.xml
+++ b/proto-google-cloud-bigquerystorage-v1/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-bigquerystorage-v1</artifactId>
-  <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1:current} -->
+  <version>3.10.0</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1:current} -->
   <name>proto-google-cloud-bigquerystorage-v1</name>
   <description>PROTO library for proto-google-cloud-bigquerystorage-v1</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigquerystorage-parent</artifactId>
-    <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
+    <version>3.10.0</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/proto-google-cloud-bigquerystorage-v1alpha/pom.xml b/proto-google-cloud-bigquerystorage-v1alpha/pom.xml
index 95dc81700..d98706e24 100644
--- a/proto-google-cloud-bigquerystorage-v1alpha/pom.xml
+++ b/proto-google-cloud-bigquerystorage-v1alpha/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-bigquerystorage-v1alpha</artifactId>
-  <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1alpha:current} -->
+  <version>3.10.0</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1alpha:current} -->
   <name>proto-google-cloud-bigquerystorage-v1alpha</name>
   <description>Proto library for google-cloud-bigquerystorage</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigquerystorage-parent</artifactId>
-    <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
+    <version>3.10.0</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/proto-google-cloud-bigquerystorage-v1beta1/pom.xml b/proto-google-cloud-bigquerystorage-v1beta1/pom.xml
index c3bd86056..00fb719af 100644
--- a/proto-google-cloud-bigquerystorage-v1beta1/pom.xml
+++ b/proto-google-cloud-bigquerystorage-v1beta1/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-bigquerystorage-v1beta1</artifactId>
-  <version>0.181.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1beta1:current} -->
+  <version>0.182.0</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1beta1:current} -->
   <name>proto-google-cloud-bigquerystorage-v1beta1</name>
   <description>PROTO library for proto-google-cloud-bigquerystorage-v1beta1</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigquerystorage-parent</artifactId>
-    <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
+    <version>3.10.0</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/proto-google-cloud-bigquerystorage-v1beta2/pom.xml b/proto-google-cloud-bigquerystorage-v1beta2/pom.xml
index c7d203cbf..71519b77a 100644
--- a/proto-google-cloud-bigquerystorage-v1beta2/pom.xml
+++ b/proto-google-cloud-bigquerystorage-v1beta2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-bigquerystorage-v1beta2</artifactId>
-  <version>0.181.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1beta2:current} -->
+  <version>0.182.0</version><!-- {x-version-update:proto-google-cloud-bigquerystorage-v1beta2:current} -->
   <name>proto-google-cloud-bigquerystorage-v1beta2</name>
   <description>PROTO library for proto-google-cloud-bigquerystorage-v1beta2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigquerystorage-parent</artifactId>
-    <version>3.9.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
+    <version>3.10.0</version><!-- {x-version-update:google-cloud-bigquerystorage:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/samples/snapshot/pom.xml b/samples/snapshot/pom.xml
index 3275cfbd1..b120d03a7 100644
--- a/samples/snapshot/pom.xml
+++ b/samples/snapshot/pom.xml
@@ -29,7 +29,7 @@
     <dependency>
       <groupId>com.google.cloud</groupId>
       <artifactId>google-cloud-bigquerystorage</artifactId>
-      <version>3.9.4-SNAPSHOT</version>
+      <version>3.10.0</version>
     </dependency>
     <!-- {x-version-update-end} -->
 
diff --git a/versions.txt b/versions.txt
index 796789f67..6555df0d7 100644
--- a/versions.txt
+++ b/versions.txt
@@ -1,12 +1,12 @@
 # Format:
 # module:released-version:current-version
 
-google-cloud-bigquerystorage:3.9.3:3.9.4-SNAPSHOT
-grpc-google-cloud-bigquerystorage-v1beta1:0.181.3:0.181.4-SNAPSHOT
-grpc-google-cloud-bigquerystorage-v1beta2:0.181.3:0.181.4-SNAPSHOT
-grpc-google-cloud-bigquerystorage-v1:3.9.3:3.9.4-SNAPSHOT
-proto-google-cloud-bigquerystorage-v1beta1:0.181.3:0.181.4-SNAPSHOT
-proto-google-cloud-bigquerystorage-v1beta2:0.181.3:0.181.4-SNAPSHOT
-proto-google-cloud-bigquerystorage-v1:3.9.3:3.9.4-SNAPSHOT
-grpc-google-cloud-bigquerystorage-v1alpha:3.9.3:3.9.4-SNAPSHOT
-proto-google-cloud-bigquerystorage-v1alpha:3.9.3:3.9.4-SNAPSHOT
+google-cloud-bigquerystorage:3.10.0:3.10.0
+grpc-google-cloud-bigquerystorage-v1beta1:0.182.0:0.182.0
+grpc-google-cloud-bigquerystorage-v1beta2:0.182.0:0.182.0
+grpc-google-cloud-bigquerystorage-v1:3.10.0:3.10.0
+proto-google-cloud-bigquerystorage-v1beta1:0.182.0:0.182.0
+proto-google-cloud-bigquerystorage-v1beta2:0.182.0:0.182.0
+proto-google-cloud-bigquerystorage-v1:3.10.0:3.10.0
+grpc-google-cloud-bigquerystorage-v1alpha:3.10.0:3.10.0
+proto-google-cloud-bigquerystorage-v1alpha:3.10.0:3.10.0