With so much development happening in the world of digital marketing, what are the trends to look out for in 2023?
You've heard of different job titles, like frontend developer, backend developer, full-stack developer, etc. Have you heard of MarTech developer?
AI and machine learning are two technologies that are transforming just about everything. Here's how they will disrupt marketing within the next 10 years.
At the beginning of the new millennium, mobile applications penetrated every business area. No matter who you are or what you’re looking for, you can guarantee that ‘there’s an app for that.’ Such a significant growth of the mobile field, considering apps have maintained their role as a critical revenue stream for the industry, made user acquisition a crucial part of product development. Too much competition on the market places UA managers in the face of numerous challenges, and this year is no exception mobile marketers seek for new ways to improve UA, maximize ROI or expand to the new market.
The world around us is changing at a rate that’s often incomprehensible to us. We’re seeing new inventions everywhere we look, and it’s happening every single day. 5G, AI, VR, satellite Wi-Fi - these and other inventions are constantly hitting our cognitive system, making it overwhelmed.
Startups face many challenges in building up a reputation for themselves in the market. They have to compete with already established businesses, which are not an easy task at all. The marketing strategies play a vital role in their success. Digital marketing will be an essential tool for Startups' success.
Nowadays, each and every company prefers digital marketing whether it is a small company or a big company.
In this blog, we are listing down a few marketing tactics that are used by agencies to increase the number of leads generated by several businesses in 2022.
Lakshmi Devan, the Marketing Director of WOW Summit, shares her thoughts on the Web3 marketing trends in 2023.
Image credits: Getty
Of almost 500 subjects in the latest KickAcademy (that is Kick Ecosystem's innovative institute) survey made up of Blockchain insiders, crypto traders, and investors, roughly half are referral program participants who consider these programs a good source of passive income.
Use vertical marketing to improve your technology solution's marketing strategy across industry verticals and carry into your ABM and sales processes.
Here are five key skills needed for the modern CMO to succeed including the ability to be data-driven and an understanding of digital transformations.
In many industries, there are fears that AI will replace workers. At the same time, those concerns are often rebutted by the argument that AI technology will support workers rather than replace them. With that being said, how will the marketing sector be affected by AI? What processes will the technology take over and what will remain in human hands?
Every year, over 500,000 new businesses start in the US, and over 200 billion dollars are spent on marketing, as reported by Statista.
Technology has impacted our daily lives in the same way as "bread n butter". Every day begins with technology and concludes with technology.
Marketing mix models (MMMs), are a time-tested method for measuring the impact of your marketing and developing more well-informed strategic plans. However, in order to continue to access useful planning insights, businesses must adjust their models to account for the impact COVID-19 has had. Most existing MMMs have been built without specific consideration for dealing with unexpected events, meaning they may not be able to accurately account for many of the changes businesses are going through. By updating your models now, you can better understand the pandemic’s impact and get useful insights for your strategic planning.
Conversational marketing can be a solution to achieve faster response times. In this guide, we discuss how to develop effective chatbot applications.
Artificial intelligence was long associated with robots taking over and the end of human existence. Nowadays even those who once believed that the AI would be the beginning of the end for humankind are now using it every day and are benefitting immensely from the innovative services. While some of the concerns are still valid and remain active within the less tech-savvy, AI has elevated and completely transformed entire industries. It has become less of a separate technology used exclusively for high-authority purposes or secret-government projects and is now a necessity for most companies who mostly provide services online.
5 marketing methods that already bit the dust two years ago.While working on community management and content creation for blockchain startups launching their ICOs in 2017, I got a front-seat view of how the demand for ICO marketing went hand in hand with the bitcoin price charts. After the first quarter of 2018, everything went into a hibernation period that only appears to have ended a couple of months ago. Looking at current projects after this break, I can’t help thinking how a good deal of them get away with using the same marketing tactics as two years ago.
This article focuses on the cyber security concerns that e-commerce technologies and businesses face.
Paper sales proposal is rapidly becoming an old fashioned thing in a connected and interactive world. It's clear that sales proposal have evolved in many ways. Sales proposal files have been replaced by fancy proposal tools. You can also call it a technological leap.
Naomi Simson, one of the Sharks in Shark Tank Australia, turned around the future of her ecommerce company by including AI in her marketing strategies.
As of last month, SEMRush, a (SaaS) company that specializes in aiding businesses with online visibility management and content marketing, has gone public.
SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting.
When you are just starting a business, it is quite easy to become wrapped up in various metrics and choosing the right ones that actually help in measuring the success of the business can be challenging.
Can everyone just sit down and stay quiet for a minute? You know that you don’t have to be here if you don’t want to, right?
Last week, there was a conversation in a copywriting group about how AI was wiping out the need for copywriters.Some expressed fear, and others remained positive that AI was a friend, not a foe.
Cross-channel marketing is a process of combining diverse marketing channels in a way that produces a logical advancement for the targeted persona to headway from one stage to another.
Growth marketing is a relatively new marketing tactic that is actively adopted by different organizations nowadays. We decided to dive deep into this topic to get a better understanding on why it is being actively adopted, what kind of challenges organizations face when implementing growth marketing tactics, and whether they would recommend it to others.
CDP (customer data platform) is software that centralizes all your customer data and makes it available for any marketing campaigns. Centralized customer data gives you a complete and single point of view of all customer information and behavior. You can then activate this data by connecting the CDP to marketing platforms like email, Facebook, or SMS. Some CDPs come with native platforms for marketing activation and also have AI and machine learning folded into the mix to give you a one-stop solution for customer acquisition, conversion, and retention.
Know how your B2B business can do most of its marketing online
Online marketers are pulled in a dozen directions at all times—drive more sales, push more traffic to the site, optimize paid efforts, source better content; the list could go on and on. The good news is: all of those things are often done in an effort to achieve the same goal: increase revenue.
Digital marketing activities are the things you do to reach potential customers on their computer devices. Almost every digital marketing activity falls into one of the “big 6” types.
For a small business, it is hard to realize this goal. Here is why a digital marketing agency would become essential. An agency has the right team in place.
Content Marketing and its Downside
This is how I built thousands of personalised videos at lightning speed.
According to smart insights report, the number of social media users worldwide has increased to 3.484 billion. Undoubtedly social media has grown into a great marketing tool for both startups and enterprises. This is why it’s important for you to stay updated with these latest industry trends and keep tweaking your social media marketing strategy. So, here I have collected some insights on social media trends from market leaders, let’s dig in to see what works best for you and your team.
It's an interesting time. We got 5 different generations at the same time ranging from the Baby Boomers to Generation Z. Each one of them has their preferences and lived through different events.
In 2019, relevant and engaging content is an absolute must for any website. If you wish to attract visitors, you should provide your visitors with a highly personalized and unique experience. Also, you should make sure that the content is easily accessible.
2019 Tech Trends for Marketers: How finely tuned is your targeting?
When people drink beer and watch movies this is what you get when they enter the growth marketing zone.
User generated content has grown in importance, but there are key security challenges that must be considered for brands and devs managing UGC at scale.
After four years of extreme political polarization, who would have thought it would take a landscape gardening company to reach across the divide and unite America through apolitical humor?
Whether you are an established influencer or a brand wanting to gain a foot hold in the market, managing your own social media accounts can be time consuming and take away from the actions that really matter within your business and organisation. Automation can remove a lot of the stress and pressure that you are faced with when you are attempting to grow your accounts and get yourself and your brand recognised. In 2019, TikTok almost came out of nowhere and blind-sided other platforms such as snapchat and twitter, now its growth is expected to match that of Instagram. If you aren’t on TikTok yet don’t panic about your following, there are plenty of automation tools available to you to help you gain a foot hold. Using a tool to help grow your following can help you expand you reach organically.
As part of our new Conversion Benchmark Report, Unbounce ran a survey of marketers, working in dozens of industries, in early 2020.
Tesla’s all-new electric pickup truck has been the point of discussion since its unveiling. People can’t stop talking about it since its debut and there’s a reason behind the madness.
Welcome to the 2020s!
Today, influence isn’t restricted to movie stars, sports stars, and other conventional celebrities alone. Forget about celebrity endorsements, because influencer marketing has found its new home with internet grandees who are dedicating their time for their followers on the web.
VR entered the mass market mostly as an entertainment product. It offers a unique visual and spatial experience that none of the other entertainment media can offer. From a passive VR experience that you can have on YouTube to immersive video games—VR is definitely a staple of home entertainment. Facebook’s purchase of Oculus a couple of years ago for $2 billion seems like a small blip on the radar when we realize that the potential market for VR entertainment is absolutely enormous.
Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again.
Has this ever happened to you?
As popular as it may seem within our circles, the word “ Decentralization” didn’t really find a soft spot in everyone's hearts.
Whether you are an established influencer or a brand wanting to gain a foot hold in the market, managing your own social media accounts can be time consuming and take away from the actions that really matter within your business and organisation. Automation can remove a lot of the stress and pressure that you are faced with when you are attempting to grow your accounts and get yourself and your brand recognised. In 2019, TikTok almost came out of nowhere and blind-sided other platforms such as snapchat and twitter, now its growth is expected to match that of Instagram. If you aren’t on TikTok yet don’t panic about your following, there are plenty of automation tools available to you to help you gain a foot hold. Using a tool to help grow your following can help you expand you reach organically.
