Launch is neither the beginning nor the end. It is a series of overlapping sequences. A typical one may include pre-build, pre-launch, launch, and post-launch.
If you want to increase Lifetime Value (LTV), consider these social media tips that will help you turn your customers into long-term social media followers.
Matt Gray goes over 8 Steve Jobs marketing lessons.
Here, I will introduce you to different categories of success metrics and how are they used in a broader sense.
2,281 days ago Product Hunt launched as a tiny newsletter. The early days were especially chaotic. I didn’t get much sleep, skipped the gym, and buried my head into work. While unsustainable (I'm not advocating overworking yourself!), it was sooo fun and energizing to build something brand new. It was also scary. New products – especially those driven by community – are incredibly fragile.
7 days ago we launched a beta of YourStack (with a grammatically incorrect, non-editable tweet – lol). Instantly those same nostalgic feelings from the early days of Product Hunt re-emerged. The response has been very encouraging. Alex was kind enough to write about it on BuzzFeed. Lucas followed with a story on TechCrunch. And a bunch of folks shared support on Twitter and Product Hunt.
But the product is very early and our roadmap is deep. So far we've onboarded only ~4% of those that have signed up as we build tooling to scale (thanks for all your patience!). I wake up each morning nervous but excited to read your feedback and wild ideas as the team and I continue building.
If you get a chance, create your account and start stacking. We're whitelisting new friendly folks each day.
Feedback? I'd love to hear it at ryan@yourstack.com.
Cheers,
Ryan Hoover (@rrhoover)
Marketing trends and actionable insights on what works today
Have product? Want to not fail at product management? Quick, here are some tips!
Did you know that your audience can judge the effectiveness/appeal of your presentation in as little as five seconds? Or the attention span of most people (during a presentation) is for about 10-15 minutes?
This article is about differences and features in CeFi and DeFi product marketing. I give examples of the marketing instruments you can use in GTM Strategy.
Ever wondered what is an MVP and why do you need it? Here's a detailed overview of what you need to know about MVP in 2023.
Product marketers today are striving continuously to strike a balance between maintaining relevancy when entering new markets while stepping-up resiliency to increase profit potential. To address the ever-increasing customer demands across multiple touchpoints, they need a central hub to manage product information like attributes, and specifications. That is because they need real-time visibility into product data and rule out discrepancies by demolishing multiple data silos, so that Customer Experience (CX) does not suffer.
The LoopMessage app helped increase user retention several times. This was reached by sending free personalized messages via popular instant messengers.
One way your pricing can change as your company evolves is by using multi-currency pricing. Here’s what you need to know about SaaS pricing localization.
User onboarding is the process of introducing new users to a product and helping them understand how to use it effectively.
In this article, you'll find 7 great reasons to start using animated explainer videos in your product marketing or content marketing strategy.
Steve Lesnard joined the Product Talk Podcast to discuss how The North Face not only survived the pandemic but managed to thrive during it.
The “big splash” rollout is often a big mistake. Methodical phased launches lead to higher success rates and lower churn rates
Product Marketing is the art and science of bringing a product to the right market and establishing a sustainable positioning for the product.
Here we have listed Best A/B testing tools to help you improve your digital marketing strategy, find solutions, and engage with your ideal customers.
Putting effort into marketing before you have a product may seem counterintuitive. But in reality, it makes total sense. And this is the reasoning behind it.
Technology is impacting all major industries, both positively and negatively. Understand how beneficially the technology recasts the direct selling industry.
Product storytelling is the buzzword most marketers are chasing, as a good product story has the potential to bring more sales and users and never fade away.
Marketing is a simple strategic technique to win over people, this can sometimes be the hardest thing to decide on. With the power to click on personal interests and desires, marketing can provide good respect for the product.
Growth marketing is a powerful tool that can change the company in several months. Here are 7 companies that gained success during crises thanks to growth marke
Programming notes: this post is n in a series of indeterminate length on GTM topics mainly for startup people, mainly leadership, mainly coming from non-GTM backgrounds. There’s a list at the end.
We all have different roles to fulfill during a product’s journey. Some of us are heavily invested on the sales and marketing side while others consider the technical decisions as their day to day job. While segregation of work is important as well as useful for founders, there are a lot of things that all founders need to learn to make sure they are ahead on the curve as they take continuous decisions for the product and its growth. Here are 10 things to do right away as you start your product journey.
With this article, I convey my perspective on growth marketing and dispel the myth that it is unique.
We are living in a time of radical transformation as the traditional retail ecosystem continues to change at an accelerated pace (no surprise here). Retail is changing. Retail is actually expanding, consumers are shopping and sales are up. It’s just a matter of where, when and how consumers buy goods that are shifting. If brands want to succeed, they need to seek creative ways to “engage” consumers into a brand rather than “pushing” the brand at them.
Community-led marketing refers to the use of communities, often centred around a particular product or brand, to drive growth, insight gathering and impactful e
When I joined a copywriting agency, the first thing we did was learn how to use trigger words in our copy. One of my first projects was writing a product description for a sex toy. I had to write a copy that encouraged the target audience to buy “sex toys for couples.”
How Zevi Reinitz is questioning assumptions and testing limits in his career and with the GTM strategy as head of Product Marketing @ Livecycle
To learn how B2B companies solve the problem with key metrics in a product, I caught up with Yuri Brankovsky who has worked in multiple digital products.
User acquisition is one of the biggest struggles growing SaaS and app companies face. The right product marketing tech stack will push the number of new and active users up and decrease customer acquisition costs at the same time – the perfect recipe for a growing product. But marketing tools cost money, and growing businesses have tight budgets to keep. Use these tools to build a killer product marketing strategy at a total cost of less than $100 per month.
At this point, my co-founder and I have helped over a dozen software companies with their product marketing (both as an agency, and freelancers).
A simple analyses of Pocket app using the infamous Hook Framework
Learn Why analyzing customer insights from product review data can help companies make better strategic decisions
Top Chrome extensions for Product Managers – 2021
Product marketing function varies significantly from company to company and it sometimes even means different things at the same organization.
One of the things, I had decided, was that during the lockdown I would sharpen my skills around Product Management. For this, I have been religiously attending many webinars and doing some online courses. One of the courses that hit the chord was this course
The phone balanced high-end quality with a mid-range price tag, offering a top of the range smartphone on the level of a flagship Samsung Galaxy for half the price. When word got out — through social media and tech sites who marvelled at the quality to price ratio — consumer interest spiked.
Emerging marketing channels can help your product reach a wider, more engaged audience. These tips can help you decide which channels are worth an investment.
Facebook campus during a hackathon 2013
Your email marketing strategy can either be a win or a miss. This article shows you how to tell stories through emails to increase conversions & inspire trust.
No one will buy your product if they can’t find it. Making your products visible to people who need your offering is a key aspect of selling to online buyers.
Copywriting is a unique and beneficial talent that can add enormous value to your business, but finding the right person for your copywriting project is seldom an easy task.
Every year, over 500,000 new businesses start in the US, and over 200 billion dollars are spent on marketing, as reported by Statista.
Product positioning is one of the most discussed topics in product marketing, and it could either make or mar the performance of any product that you developed.
Before the SaaS revolution started booming, software companies used to be incredibly sales-driven, and the processes they focused on were plain old-school — aggressive engagement with customers and persuasive discussions centered around the product were known to be the norm.
If you still don’t know what Product Hunt is and why you should do your launch on this platform, I suggest you read this article, this is the official Product Hunt post, a must read.
Product, growth, and content marketers all have unique roles to play in your tech startup, but which should you prioritize? This article answers that question.
