Launching a successful crypto public relations campaign can be a real game-changer for any business -- new or established in the sphere.
Will Chat GPT take public relations jobs? Nope, but a savvy PR pro who knows how to use Chat GPT might.
2022 has brought us many surprises, and many businesses have realized that the old promotion mechanisms are no longer effective.
The arrival of Web3 has ushered in a new wave of interesting trends and practices. These trends comprising new technologies have significantly impacted PR
8/24/2022: Top 5 stories on the Hackernoon homepage!
Need PR for your video gaming company? Here are five crucial public relations tips for video game PR.
Startups and well-established companies are looking for low-budget tools for getting media coverage amidst the economic downturn.
Getting press coverage for your startup can be tricky. Avoid these 5 PR misconceptions.
Sowa Marketing Agency founder Aidan Sowa shares his top ten PR tips to help you nail your next campaign.
This article will present six startup marketing strategies that can increase your chances of highly efficient marketing with ROI.
How should I pitch my company to journalists? Good question! Journalists love two things: respect for their personality and exclusive information. What else?
A look at how PR and media coverage reporting can and must evolve.
Whether you’re completely new to blockchain PR or have years of industry experience, this guide will walk you through everything you need to know
It can be hard for an early stage startup to get featured in tech news. But if hiring a PR manager will make a hole in the budget, what options do they have?
Virtual relationships can be complicated, especially when they're not symmetrical and parasocial: "I know a lot about you, but you don't know me at all."
Modern PR: The Next Generation Of Brand Awareness & Demand Generation
Your organization needs exposure. If people do not know that your NGO exists, there's no way that they can become volunteers, supporters, and donors.
The full #elonjet story could have ended with Musk giving a clearly bright young man an internship and a photo op.
There comes a time in every business’s living cycle when the company turns to public relations. How to Get that Ball Rolling?
Internal comms in tech can no longer be disregarded, regardless of whether you manage a small organization or employ non-desk workers worldwide.
Early-stage startups are often faced with the challenge of attracting investors without having a large-scale PR campaign.
I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We spoke at length about public relations and he felt that it was not a smart decision at the moment, since his new startup was only 18 months old.
My hiring practice showed that ordinary PR people in offices spend up to 3 hours a day on tea parties. That is why I prefer to work with freelancers.
The growth of social media has made the marketing world for creatives a much more competitive industry. With social media outlets such as Dribbble, Soundcloud, Bandcamp, Ello, Spotify, Instagram, Twitter, TikTok, YouTube, Vevo, Pandora, mobile applications and email marketing tools, thousands of new creatives are battling to be heard on a daily basis, demanding for attention with hopes to cut through the noise. One of the traditional but most effective ways to cut through the noise is through press attention with write-ups on blogs, magazines, or newspapers that build brand awareness and boost credibility.
The reputation of a business is everything. And when cyber breaches occur, the reputation that took several years to build may disappear in a flash.
This stakeholder engagement framework detailed here demonstrate how positive momentum can be made in even the most contentious public projects. Find out how 👀
Miki Agrawal, Founder of TUSHY, talks about tech, digital marketing, and leveraging the power of humor in today's marketing.
If you want to hire a good PR or just get a better understanding of what’s going on in your PR department, here are three digital PR KPIs you should know.
At a startup and not sure where to get started with PR? Want to understand how it works before doing it? Voila, a practical PR guide for new startups!
Using PR during a down economy is essential for growth-minded tech companies
No doubt everyone nowadays has an opinion whenever a startup needs PR or not. There are tons of advice. However, the questions still stand.
When I started doing Public Relations, more than 20 years ago, I was kind of a mess…
Crypto projects can keep their brand awareness up and maintain a positive image even with a fluctuating market. Here's how.
People do not buy goods and services. They buy relations, stories and magic - Seth Godin
On March 11, the World Health Organization (WHO) declared the coronavirus a pandemic. As of Wednesday, 118,000 people in 114 countries have contracted the virus and nearly 4,300 people have died. Now, more than ever, branding is crucial. So, how do you go about communicating your brand during a pandemic?
An Interview with Omri Hurwitz, Tech Marketer & Media Strategist
How can you make your app popular? I’ve collected 30+ sources for the app reviewing (text media, Youtube channels, and podcasts), a checklist for a submission letter, and an example of the perfect press kit. You’re totally armed from now on.
The degree of employer’s brand relevance is reflected in the latest statistics: according to Employer Branding Insights Report 2019, 90% of candidates consider HR brand of an employer when applying, 95% of respondents say company’s reputation matters a lot for them. As per Talentnow, 50% of candidates would never work for a company with bad reputation even if they are offered more in terms of salary. The dominant majority of HR specialists agree that recruitment increasingly acquires features of marketing: the ability to sell a company as an outstanding employer has a direct impact on talent acquisition.
People is the most valuable asset of any business. Our clients are pursuing the goal of building an HR- / employer’s brand. We are witnessing the steady growth of market demand. Companies are willing to invest in people and their employer’s brand. In view of this, I offer to discuss the topic from PR perspective.
The role of a PR specialists is to stay sober and level-headed. To me, a crisis is nothing but a crush test for business. I adopt new communication tactics, new strategies, and totally reinvent the processes.
In the last blog post about public relations, you learned what makes a story attractive to reporters. That’s just the beginning.
Hippocrates and Galen are foundational figures in the history of medicine (remember the Hippocratic Oath) -- but when it came to the plague they had simple guidance -- “Cito, Longe, Tarde,” which translates as “Leave quickly, go far away and come back slowly.”
Let's figure out how a usual PR agency works, whether your company needs it now, why to hire a PR specialist and what to expect.
Journalists get thousands of emails, ignore weird messages, and aren't surprised by almost anything that comes their way.
PR coupled with a strong product and well-functioning teamwork can bring good results: increase investor interest, and attract an audience.
Former communications lead at Runa Capital, producer/director of the documentary film Crypto Rush, and Techstars Berlin Accelerator mentor Liliana Pertenava speaks about building relationships with TechCrunch reporters and other industry journalists, and talks about her Axxilion communications consultancy.
Demystifying public relations and making it work
The most wondrous PR pitches and moves get a moment of fame eventually. Usually, in a reporter’s Twitter post.
Studying the corporate reaction to the COVID-19 pandemic can be viewed as an exercise in clear messaging when talking to your community. GameStop had the chance to show some leadership in the face of a crisis, to lead the way in supporting digital downloads and provide much-needed entertainment during this time of social distancing -- but they chose to support their brick-and-mortar stores instead, instructing employees to keep the retail outlets open even if police come to shut them down.
In a startup ambitions are as big as the risks. The teams of such projects are looking for a business model that will quickly conquer international markets. Actually, the term is defined by Steve Blank, “Silicon Valley godfather”: “A startup is a temporary organization created to find a repeatable and scalable business model.”
