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Stickers are a unique form of advertising as they can capture the interest of the audience and can go viral. They are similar to pay-once banner advertisements. Just create it once, and it will stay included under your customers’ favorite items like laptops, notebooks, stationery, cars, etc.
A recent Deloitte Insights report talks about embedding trust in the Covid-19 recovery phase, in a world dealing with severe trust deficit. Edelman's Trust Barometer 2020 report talks about how none of the four pillars of government, business, NGOs and media are trusted, in competence or ethics or a combination of both.
There are countless strategies to apply for the marketing of any startup. Here some personal marketing tips for startup founders are shared to follow in 2021.
Are you a newborn brand, startup, or even established company launching a new product? Likely, you are now looking for ways to attract your audience’s attention and gain their loyalty. Good news! There is a great solution to obey the customer’s hearts and instill strong associations with your brand — animated explainer videos.
The journey of a bootstrapped landing page builder SaaS. Learn how the idea was born, how the tool was built and discover the traffic channels that worked.
A great video can be worth a thousand words – particularly for showcasing your product. Learn how to make engaging videos for your startup on a budget!
User acquisition is one of the biggest struggles growing SaaS and app companies face. The right product marketing tech stack will push the number of new and active users up and decrease customer acquisition costs at the same time – the perfect recipe for a growing product. But marketing tools cost money, and growing businesses have tight budgets to keep. Use these tools to build a killer product marketing strategy at a total cost of less than $100 per month.
ProductHunt is surely one of the places you want to consider for your project or startup. Below you'll find key information to get your work promoted on PH.
Want to know how to write a Startup Business Plan? We will take you through all the steps of creating a business plan and show you what to be aware of.
Find out how blogging can help founders quickly solve many marketing challenges and acquisitions by effectively creating content that can solve common problems.
I often find myself engaged in conversations where I’m asked how to get into marketing. It is both an easy and hard question to answer because marketing means different things to different people, and it differs by company. And so in this first post I want to highlight some of the differences by company types: Consumer, Enterprise, SMB to help you think through potential options. This is relevant because it defines how and who you market to. In a subsequent post, I’ll go over different roles and some questions to help steer you towards a right role for you.
The time when a natural disorder occurs, peoples are in hard times. Times that are unprecedented. No matter whether it is developing or developed country, when they are uncertain about features they are living with anxiety and depression.
One of the biggest barriers for startup founders is their ability to compete with other businesses. Because of this, ranking on the first page of Google is often an important part of the process.
“The higher man is distinguished from the lower by his fearlessness and his readiness to challenge misfortune.”― Friedrich Nietzsche, The Will to Power
It cannot be denied that there are two very different forms of marketing, which are respectively noted as being B2B marketing and B2C marketing. Therefore, this article will look at how they are different from each other.
In the world of business, challenges have always been higher for startups, especially in recent years when a number of competitors has surged drastically. This is the reason why many businesses are shutting down within a few years, despite being laced with great unique ideas, a skilled team, and enough funds.
This article goes over my strategy when I used an Instagram Email Scraper to scale my eCommerce brand. I highlight my trials & errors so you can learn from me.
Trust is foundational to all human relationships. You put your lives in the hands of strangers every day, whether it's the water-control company, the barber, the taxi driver, or the train operator.
Sometimes it’s not just enough to have a great startup idea. You'll need to balance your team, get the right timing, have the perfect business model and more.
In early April, my co-founders and I had a conversation about beginning the “beta launch” process for Phiona. We had recently finished up a pretty significant enhancement to the application that would add much more value to people who were looking to transform their data in specific ways. At this point, it was time to move from a more limited alpha testing phase to a more significant beta testing phase.
Naomi Simson, one of the Sharks in Shark Tank Australia, turned around the future of her ecommerce company by including AI in her marketing strategies.
Reputational problems hit startups more painfully than established companies. And the matter may not be limited to only a scandal - the business often fails.
Over the last few decades webinars have been growing in popularity, but with the rise of pandemic - when traditional face-to-face tools are unavailable and more and more people work remotely - they became a crucial part that fills the gap between offline and online business communication.
Don't worry if your startup has a poor brand. Just make sure it is appealing to your audience and focus on branding that speaks to your early-stage customers.
How Did Chase Bowers Get 1,000+ New Customers Without Spending a Dime? He gave away 1,000 free plans, used feedback to improve, & then launched paid plans.
There are a number of prominent startup examples that have been very successful in the past few decades like Facebook, Instagram, and Airbnb among others. But from these stories of success, quite a number of failure stories are left untouched. According to an estimate 9 out of 10 startups end up failing. Entrepreneurs publish post mortem online and they are quite haunting. The reasons for failure may depend upon various factors like insufficient funding, incompetent team, and lack of motivation. I have compiled a list of 10 reasons which have been the cause of startup failures.
Artificial Intelligence (AI) technologies have grown leaps and bounds in recent years and have found applications in almost every field. Marketing is no different and has many useful applications of AI. Marketers use AI to grow their audiences, get more sales, generate leads, and more.
Globalization and digitalization have transformed the way we perceive the world. People now have access to every information right from their phones. As a result, more and more companies have started investing in the online approach where a person can learn about any new product or service right at their homes. We live in a very fast and competitive world, where every market is trying to expand limitlessly and be at par with the international market. To do that, reaching a wide audience base is of foremost importance. The success of any marketing strategy only comes to play with the involvement of people. Any company that wants to grow needs a proper plan and strategy that would boost its brand awareness. So what is that one best fitting way in which your brand can generate huge publicity by getting the attention of both the audience and the media outlet?
At Instamobile, we’re building a ton of complex features to save time and energy for React Native developers across the world. One of these complex features is the chat functionality, which is a must have in almost all mobile apps nowadays. In this tutorial, we’ll learn how to add a React Native Chat into any mobile app with only a few lines of code.
In today's digital era and cut-throat competition, it is important to have a great marketing strategy in place before you launch your business. Start marketing.
Sales and marketing departments are closely connected and it's impossible to increase revenue without building interaction between them. Learn 3 ways to do it.
Recently, I had the pleasure to interview Abdelkader Bachr, also known as Abdoobachr. Abdelkader is the founder of various firms that assists businesses with a variety of marketing strategies to help them get more online exposure.
Recently we decided to start trying harder to market our side project, Notifier.so - Get Notified when your business is mentioned on Reddit and more, and as part of that process we submitted it to a bunch of directory sites we found in an older article.
Want to find the perfect agency? Find how to get a personalized introduction to the web's best agencies in my easy guide to using agencies to boost your growth!
Many people run their business on Instagram and want to know about their performance by identifying their business insights. Earlier, people also criticized Insta for not providing any analytics tools that describe the performance and optimize their posts.
It was a big, scary decision to make—going from a conventional 9-to-5 desk job working in operations of a small company, to launching my own digital business where I work as a content manager and writer.
Retail as an industry is one that is so core to how we live our lives, but is often ignored when thinking about innovation and disruption. When I set out to start this series on D2C brands, I wanted to figure out why we should care about the evolution of retail, and what the new face of this industry looks like. In part 1, I set out to answer the first part of this fundamental question.
This article takes you through the growth journey of The Hustle and the lessons that startups can learn from their growth over the years and how to apply them.
Mobile applications are must-haves for businesses of every kind. The ease of using apps to procure services and products have created enormous amounts of opportunities for business owners worldwide. Although several companies have turned to the new-age way of providing services with a few taps on mobile devices, their applications don’t seem to fare well because of a lack in quality mobile app marketing services.
Knowing where to publish info about your new crypto startup and successfully building an audience on that platform is key to sucessfully building up a userbase
Growth hacking is fundamental as it allows businesses to scale quickly and efficiently. Here are 7 effective growth hacking strategies for your business.
Growth marketing is the easiest way to increase the revenue of a B2B and B2C company, and there is a need to use data-driven decision making for 2023 strategies
Reasons That Will Prompt You To Start Your Startup No. Working in an office as a team member and being the leader of the team are like two sides of the coin.
You have a talented team, and your teammates both embrace your vision and are helping you shape a matching culture. Congratulations as these are two big ‘wins’ that many investors will rank above opportunity size.
Welcome to Push ROI’s series on how to create a marketing plan. In part one we will define goals and budgets. Defining budgets and goals are the first steps to being able to plan.
This article discusses the difference between growth marketing and growth hacking. It covers what are the benefits of growth hacking and rules of growth hacker
If you've ever stepped foot into the marketing world, you've probably heard of Gary Vaynerchuk, a veritable business tycoon. In just 10 years after founding VaynerMedia, a full-service global agency, he grew to almost 1,000 employees.
This article is a step-by-step guide on how to get quality data, set up your email accounts, and follow up at a scale of 100k emails per day with a 95% inbox rate.
Structuring a great team is one of the most challenging tasks you will need to get around. You may have an idea when it comes to the future of your company, but chasing it alone is not sufficient. Without qualified by your side, your dreams will never materialize.
Branding is an important factor for businesses to stand out from the competition and create a strong, recognizable presence in the market. It helps to build tr
According to Wikipedia B2B Marketing, or Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works. It is a way to promote business and improve profit too.
Which of you, when you have to buy an airplane ticket, is not looking for the cheapest and more convenient solution from SkyScanner or similar? And which one of you, once aware of the prices of the big airlines, doesn’t try to take a look at EasyJet or Ryanair? Honestly, for flights of less than 3 hours, the price paid plays a decisive role in my personal decision.
This Week On Planet Internet, Natasha Nel, Kien Dao, and Amy Tom talk about validating startup ideas, structuring startups, and the latest startup funding news.
The main thing for a successful marketing strategy is to keep track of it systematically: test hypotheses, learn from best practices, and constantly improve.
What should you know before planning your social media strategy? Build a solid foundation on which to grow your presence online by asking these four questions.
It’s been said that getting your first ten customers is hard but getting your first 100 customers is the hardest. It’s also the milestone that many startups never get to because of the competition, their skillsets, and so many other factors.
Traditional methods of marketing left customers ignored for a long time. Let's imagine a scene where you see an advertisement that evokes you to buy the product
After Instagram discarded chronological order feed in 2016, brands and creators now constantly need to fight Instagram algorithm to get discovered by other users.
“We are struggling a bit with the optimization of our marketing activity,” said the CEO of a three-year-old startup that had just raised almost $10M in funding. His marketing manager and self-described growth hacker was nodding in confirmation from behind his shoulder.
How to launch on Product Hunt and get to the top-5 products of the day? I share fresh tips and heads-up based on successful and failed 2021 ProductHunt launches
I did a Twitter poll to see what people think is the best approach to developing new products/services. The poll has been featured among people with startup or entrepreneurial interests. After looking at the results, I was surprised.
How can a business remain in the spotlight when there's nothing newsworthy happening? And what can a small company do to attract attention from the media?
Influencer marketing shows no signs of slowing down in 2020, having evolved into a core marketing strategy that is practiced by over 90% of marketers. Predicted to be a $10 billion industry by the end of 2020, the role of influencers will clearly continue to help brands connect with their consumers in highly relevant ways.
When you are just starting a business, it is quite easy to become wrapped up in various metrics and choosing the right ones that actually help in measuring the success of the business can be challenging.
Many product teams and startup founders buy into the theory of the Lean Startup, and want to “do lean” but don’t know where to start.
In this blog series, I will provide a practical guide on how to apply these principles.
The UK’s Best New Tech company, according to the British Chamber of Commerce, is Fractory, a cloud-based sheet metal fabrication platform based in Manchester, UK.
In these uncertain times of Covid-19 and lockdown, it’ll come as no surprise to say that investments, as with everything else, have taken a bit of a hit. In France alone, investment was down 30% in April compared to April 2019. But, not to despair! Despite the current climate, investors are indeed still active.
Putting effort into marketing before you have a product may seem counterintuitive. But in reality, it makes total sense. And this is the reasoning behind it.
Creating value-propositions for a product or a service can sometimes be a tedious task that takes a lot of back-and-forth effort while understanding what messages resonate your customers is paramount to successful marketing.
Want to create successful Facebook Ads? Here are 5 simple steps to plan an effective advertising campaign on Facebook & Instagram. Bonus: project plan template.
Many days have gone by, since the outbreak of Coronavirus. This coronavirus pandemic was an unpredictable crisis worldwide. Due to this, social distancing and work from home has become the normal routine of a human being. This pandemic has affected the market and the financial status of leading companies very much.
Working with SaaS founders over the years has allowed me to look at their marketing mistakes. The success of SaaS depends mainly on the marketing strategy that is put into place. As a SaaS founder, you must be aware of the mistakes that could cost you time and money, eventually failing your startup.
Pricing is one of the important factors that make any business move forward. Even if your product is awesome, users won’t feel like buying it unless the value is appropriate for them. So, you need to keep your pricing right.
Once you begin your startup business, then comes the toughest part! To sustain and grow to a leading organization by managing the same with some brilliant ideas. Many of the leading management gurus have written a lot about how to achieve the same.
As a compact team of two or three founders, it’s easy to stay organized… But when you’re doing well the team grows. Suddenly you’re managing a team of 5! Keeping track of everything, such as projects, tasks, new features, marketing campaigns, and more becomes much more difficult.
How to make your brand shine out of competitors during a recession? How can customer loyalty help survive a crisis? How to gain the target audience's trust? How to ensure your business resilience to the new normal? These and other entrepreneur's urgent questions are briefly answered below. Let's take a look at the five simple yet actionable practices proven by my marketing experience that can help your business increase customer loyalty during the downturn.
Many people run their business on Instagram and want to know about their performance by identifying their business insights. Earlier, people also criticized Insta for not providing any analytics tools that describe the performance and optimize their posts.
Want to finally try influencer marketing, but don’t know where to start? Read this post to learn how to add influencer marketing to your marketing strategy.
In this article, I will highlight some of the best marketing strategies according to veteran Founders and C-Level executives in the software dev industry.
Get advice about how to grow a B2B Saas Startup from a start-up founder that grew his Saas product into a unicorn. Tips on B2B Saas sales, marketing and growth
This inspiring video covers Scott’s background story, why he decided to “quit being the worst guy he knew” and start working to serve others through his work at Charity Water.
This article is about how to make your marketing efforts an achievable goal during times of uncertainty and how strategic marketing visions can help brands.
Your company’s brand is an essential yet intangible asset that narrates how your audience views your organization. It’s no longer sufficient to merely develop your branding. To be sustainable, you must also future-proof your brand, ensuring that you evolve with industry trends and stay relevant to a digital audience.
As Decentro turns one, here are the 8 things we learnt over the first 9 months of our product development cycle. Grab these takeaways, especially founders!
Webinars have been a popular way of attracting audiences and promoting your business for a long time. Research shows that more than half of marketers use webinars for promotion purposes. Now they have gained even greater importance, since holding offline events became dangerous due to the pandemic.
You can control your unsubscribe rate! An email preference page is a powerful tool to keep your email subscribers engaged & your unsubscribe rate down.
Now is the best time to recalibrate your brand’s story and (re)inspire your community. Three months into the pandemic, we finally have a cause for cautious optimism. The latest stats suggest that the coronavirus has started to loosen its grip.
Marketing is a challenge. Everyone who has built anything on the web knows that. This is especially true for us developers. I've watched many great projects go under due to their makers and founders not knowing the basics of getting it noticed. I've spent much of last year learning content marketing and am still on it. I'm not claiming to have the ultimate recipe for overnight success, but I know that putting yourself and your idea out there regularly helps.
Google, now Alphabet, surfed the incredible growth of the web, extremely well, and it then became itself one of the key nodes of the web we know today.
I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We spoke at length about public relations and he felt that it was not a smart decision at the moment, since his new startup was only 18 months old.
One is better than two and is equal to six. At least, that’s how we (Dashly.io) think when it comes to comparing your regular customers with your potential customers.
[189. What Is a Reasonable Digital Advertising Budget for a Small
Business?](https://hackernoon.com/what-is-a-reasonable-digital-advertising-budget-for-a-small-business)
Have you started a small business, or are you planning to do it? You’ve probably started wondering exactly how much you should be spending on advertising. Advertising is a critical component in selling. So how much is the right amount? The truth is there is a lot of debate about this.
When you think about profitable business opportunities, mobile apps for parenting are probably not the first thing that comes to mind. But the Wachanga team manages to prosper, attract investments, and keep global leaders on their toes. How?
Amy Tom chats with David Smooke (co-founder and CEO of HackerNoon) about his founder's journey with HackerNoon, and with Storm Farrell (Software Developer at Ha
One of the reasons why Google Ads is so popular today is because it allows you to boost your traffic, attract more customers, and ultimately, increase your sales. Isn’t it what every business wants? Duh, obviously!
On Wednesday 2nd October, 2019 we officially launched Leave Me Alone v2.0. To celebrate we hosted an event that included interviews with entrepreneurs from around the world, and live streamed the whole day from Bali. This post is the breakdown of everything that went into the most crazy, incredible, and exhausting 14 hours of our lives!
The author has added affiliate links to this story .
When someone declares an advertising medium (like newspapers) worthless, I listen.
