Donor Research

RP005: Homepage Redesign Research, Individual Donors

Research Date:

• Start Date: July 2021
• End Date: September 2021

Summary of Research

Question

Purpose

Methods

Current Status

• Complete

All Issues

• Label: Feature: RP

Outstanding task items

• None.

Assets

Research Plan (including Audience Identification documentation)

• Homepage redesign research plan

Scripts

• Script for donor recruitment
• Donor demographic survey

Interview recordings & Transcripts

• Individual Donor Interviews

Synthesis (Miro or Figjam)

• Miro board containing donor insights

Presentation of Findings

• Individual Donor Persona - Anya
• Donor research results

Action Items Spreadsheet

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The last review was completed by name____ on date_ on issue #

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Related Wiki Pages

• Research Home page