Research 5 : Homepage Redesign Research

Homepage Redesign Research

Research Date:

Summary of Research

We started the new homepage mockups from scratch because most of the current homepage is being moved to a dedicated Projects page. We based the mockups off of standards on other nonprofits’ websites, as well as our needs for the HfLA homepage. Then we conducted research to validate and iterate the designs based on our findings.

Question

Purpose

The main goal of this study is to guide the redesign of HfLA’s homepage so that it will:

• Attract volunteers, donors, partners, and advisors to HfLA
• Improve upon the current homepage, which is dominated by a very long scroll of projects

Methods

C&C Analysis, Interview, Preference testing.

Current Status

All Issues

• Label: Feature: RP

Outstanding task items

Assets

Participants-Donors

Research Plan (including Audience Identification documentation)

Research Plan Homepage

Scripts

A script to recruit participants-individual and corporate donors Interview Questions Volunteers

Interview recordings & Transcripts

Individual Donors

• Participant 1: Interview, Homepage review and Preference Testing_001, Demographic Survey_001, Video

• Participant 2: Interview notes_002, Demographic survey_002incomplete, Video

• Participant 3: Interview notes_003, Demographic survey_003, Video

• Participant 4: Interview, Homepage review and Preference Testing_004, Demographic Survey_004, Video

Volunteers

• Participant 1 and 2
• Participants 3
• Participant 4

Synthesis (Miro or Figjam)

Research Synthesis

Presentation of Findings

Individual Donor Research Findings Volunteer Research Findings C&C Analysis

Action Items Spreadsheet

Homepage Action Items

The last review was completed by name____ on date_ on issue #

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Related Wiki Pages

• Research Home page