Direct Marketing Efficacy BLR

Analysing Efficacy of Direct Marketing by building a binary classification model using Bayesian Logistic Regression to predict whether or not a customer will subscribe a term deposit after the direct marketing by bank. Credits for the Dataset: [Moro et al., 2014] S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014