Recipeople
Name the product in a way the reader (i.e. your target customers) will understand. Recipes for the people! Share the food you love with the people you love!
Describe who the market for the product is and what benefit they get. One sentence only underneath the title. Hungry people will have less recipes to try and sort through to find a winner!
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
Deciding what to cook is hard. Don’t trust the internet, trust a friend.
Describe the problem your product solves
Describe how your product elegantly solves the problem. Recipes and recommendations will be generated based on the things your friends enjoy.
A quote from a spokesperson in your company. Our product makes it easy for our customers to find recipes they love and brings the personal touch back to cooking.
Describe how easy it is to get started. Sign in with your facebook account at Recipeople!
Provide a quote from a hypothetical customer that describes how they experienced the benefit. My grandkids always went on those internets to find the marinara sauce recipes. But know with recipeople they cook my marinara everytime.
Wrap it up and give pointers where the reader should go next. Until recently sharing recipes have always been a very personal thing to share. Something has been lost with the amount of recipes on the internet. Recipeople restores the bond between family and food.