Ironhack Media Analytics

Objective: Analyze KPIs from a startup acquired by IronHack to uncover insights that can guide strategic decisions.

Key Analysis Areas

Client Analysis

• Goal: Understand individual client performance.
• Focus: Identify patterns, trends, and anomalies in client KPIs.
• Output: Visualizations to highlight high-value clients and areas needing improvement.

Country Analysis

• Goal: Assess business performance across countries.
• Focus: Compare KPIs by country to reveal growth opportunities.
• Output: Country-specific insights via visualizations, highlighting key regions.

Business Line Analysis

• Goal: Evaluate profitability across business lines.
• Focus: Identify the most profitable lines and areas for improvement.
• Output: Visual insights on business line performance.

Additional Analysis

• Goal: Gain deeper insights with correlations or time-based trends.
• Focus: Uncover patterns for enhanced strategic understanding.

Strategic Recommendations

Based on the analysis, I’ll provide three key recommendations to:

1. Improve client and regional performance.
2. Enhance efficiency across business lines.
3. Boost profitability in underperforming areas.

All work will be done in PowerBI, delivering a concise and impactful presentation with dynamic visuals and insights.