diff --git a/.env.development.local b/.env.development.local
index 09062c3e0..18006bc20 100644
--- a/.env.development.local
+++ b/.env.development.local
@@ -1,2 +1,3 @@
 REACT_APP_API_ROOT=http://localhost:3001/
 REACT_APP_ENABLE_KEGS=true
+REACT_APP_ENABLE_EXPERIENCE=true
diff --git a/src/components/Farmhand/Farmhand.js b/src/components/Farmhand/Farmhand.js
index aec94fdf5..978d766a2 100644
--- a/src/components/Farmhand/Farmhand.js
+++ b/src/components/Farmhand/Farmhand.js
@@ -60,7 +60,6 @@ import {
   computeMarketPositions,
   createNewField,
   doesMenuObstructStage,
-  farmProductsSold,
   generateCow,
   getAvailableShopInventory,
   getItemCurrentValue,
@@ -381,7 +380,7 @@ export default class Farmhand extends FarmhandReducers {
 
   get levelEntitlements() {
     return getLevelEntitlements(
-      levelAchieved(farmProductsSold(this.state.itemsSold))
+      levelAchieved({ itemsSold: this.state.itemsSold })
     )
   }
 
@@ -425,6 +424,7 @@ export default class Farmhand extends FarmhandReducers {
       cowTradeTimeoutId: -1,
       cropsHarvested: {},
       dayCount: 0,
+      experience: 0,
       farmName: 'Unnamed',
       field: createNewField(),
       fieldMode: OBSERVE,
@@ -497,6 +497,7 @@ export default class Farmhand extends FarmhandReducers {
         [toolType.WATERING_CAN]: toolLevel.DEFAULT,
       },
       useAlternateEndDayButtonPosition: false,
+      useLegacyLevelingSystem: true,
       valueAdjustments: {},
       version: process.env.REACT_APP_VERSION ?? '',
     }
diff --git a/src/components/Field/Field.js b/src/components/Field/Field.js
index f4c8dca7c..5396c3266 100644
--- a/src/components/Field/Field.js
+++ b/src/components/Field/Field.js
@@ -18,12 +18,7 @@ import Plot from '../Plot'
 import QuickSelect from '../QuickSelect'
 import { fieldMode } from '../../enums'
 import tools from '../../data/tools'
-import {
-  doesInventorySpaceRemain,
-  farmProductsSold,
-  levelAchieved,
-  nullArray,
-} from '../../utils'
+import { doesInventorySpaceRemain, levelAchieved, nullArray } from '../../utils'
 import { getLevelEntitlements } from '../../utils/getLevelEntitlements'
 
 import './Field.sass'
@@ -74,7 +69,7 @@ export const isInHoverRange = ({
   switch (fieldMode) {
     case SET_SPRINKLER:
       hoveredPlotRangeSizeToRender = getLevelEntitlements(
-        levelAchieved(farmProductsSold(itemsSold))
+        levelAchieved({ itemsSold })
       ).sprinklerRange
 
       break
diff --git a/src/components/Navigation/Navigation.js b/src/components/Navigation/Navigation.js
index a08f63940..aef2dbf84 100644
--- a/src/components/Navigation/Navigation.js
+++ b/src/components/Navigation/Navigation.js
@@ -225,7 +225,7 @@ export const Navigation = ({
   viewList,
 
   totalFarmProductsSold = farmProductsSold(itemsSold),
-  currentLevel = levelAchieved(totalFarmProductsSold),
+  currentLevel = levelAchieved({ itemsSold }),
   levelPercent = scaleNumber(
     totalFarmProductsSold,
     farmProductSalesVolumeNeededForLevel(currentLevel),
diff --git a/src/components/OnlinePeersView/OnlinePeer/OnlinePeer.js b/src/components/OnlinePeersView/OnlinePeer/OnlinePeer.js
index 4a520e836..31a6658b1 100644
--- a/src/components/OnlinePeersView/OnlinePeer/OnlinePeer.js
+++ b/src/components/OnlinePeersView/OnlinePeer/OnlinePeer.js
@@ -7,12 +7,7 @@ import CardHeader from '@material-ui/core/CardHeader'
 import CowCard from '../../CowCard'
 
 import { moneyString } from '../../../utils/moneyString'
-import {
-  getPlayerName,
-  farmProductsSold,
-  integerString,
-  levelAchieved,
-} from '../../../utils'
+import { getPlayerName, integerString, levelAchieved } from '../../../utils'
 
 import './OnlinePeer.sass'
 
@@ -28,10 +23,7 @@ const OnlinePeer = ({
             subheader: (
               <div>
                 <p>Day: {integerString(dayCount)}</p>
-                <p>
-                  Level:{' '}
-                  {integerString(levelAchieved(farmProductsSold(itemsSold)))}
-                </p>
+                <p>Level: {integerString(levelAchieved({ itemsSold }))}</p>
                 <p>Money: {moneyString(money)}</p>
               </div>
             ),
diff --git a/src/components/OnlinePeersView/OnlinePeersView.js b/src/components/OnlinePeersView/OnlinePeersView.js
index 36afcc03a..d07075b61 100644
--- a/src/components/OnlinePeersView/OnlinePeersView.js
+++ b/src/components/OnlinePeersView/OnlinePeersView.js
@@ -9,7 +9,7 @@ import { array, number, object, string } from 'prop-types'
 
 import BailOutErrorBoundary from '../BailOutErrorBoundary'
 
-import { getPlayerName, farmProductsSold, levelAchieved } from '../../utils'
+import { getPlayerName, levelAchieved } from '../../utils'
 import FarmhandContext from '../Farmhand/Farmhand.context'
 
 import CowCard from '../CowCard'
@@ -58,7 +58,7 @@ const OnlinePeersView = ({
             {sortBy(populatedPeers, [
               peerId =>
                 // Use negative value to reverse sort order
-                -levelAchieved(farmProductsSold(peers[peerId].itemsSold || 0)),
+                -levelAchieved({ itemsSold: peers[peerId].itemsSold || 0 }),
             ]).map(peerId => (
               <BailOutErrorBoundary {...{ key: peerId }}>
                 <OnlinePeer {...{ peer: peers[peerId] }} />
diff --git a/src/components/SettingsView/SettingsView.js b/src/components/SettingsView/SettingsView.js
index 34af40d08..391d3d331 100644
--- a/src/components/SettingsView/SettingsView.js
+++ b/src/components/SettingsView/SettingsView.js
@@ -31,6 +31,7 @@ const SettingsView = ({
   handleShowHomeScreenChange,
   showNotifications,
   useAlternateEndDayButtonPosition,
+  useLegacyLevelingSystem,
   showHomeScreen,
 }) => {
   const [isClearDataDialogOpen, setIsClearDataDialogOpen] = useState(false)
@@ -99,6 +100,17 @@ const SettingsView = ({
             }
             label="Display custom names for cows received from other players"
           />
+          <FormControlLabel
+            control={
+              <Switch
+                color="primary"
+                checked={useLegacyLevelingSystem}
+                onChange={() => console.log('todo: save change')}
+                name="use-legacy-leveling-system"
+              />
+            }
+            label="Use legacy leveling system (items sold)"
+          />
         </FormGroup>
       </FormControl>
 
@@ -210,6 +222,7 @@ SettingsView.propTypes = {
   showHomeScreen: bool.isRequired,
   showNotifications: bool.isRequired,
   useAlternateEndDayButtonPosition: bool.isRequired,
+  useLegacyLevelingSystem: bool,
 }
 
 export default function Consumer(props) {
diff --git a/src/components/StatsView/StatsView.js b/src/components/StatsView/StatsView.js
index b330bf346..bd7d1675f 100644
--- a/src/components/StatsView/StatsView.js
+++ b/src/components/StatsView/StatsView.js
@@ -51,7 +51,7 @@ const StatsView = ({
   todaysRevenue,
 
   totalFarmProductsSold = farmProductsSold(itemsSold),
-  currentLevel = levelAchieved(totalFarmProductsSold),
+  currentLevel = levelAchieved({ itemsSold }),
 }) => (
   <div className="StatsView">
     <TableContainer {...{ component: ElevatedPaper }}>
diff --git a/src/constants.js b/src/constants.js
index 096db8f74..be09f9490 100644
--- a/src/constants.js
+++ b/src/constants.js
@@ -143,6 +143,7 @@ export const PERSISTED_STATE_KEYS = [
   'cowsTraded',
   'cropsHarvested',
   'dayCount',
+  'experience',
   'farmName',
   'field',
   'historicalDailyLosses',
diff --git a/src/game-logic/reducers/addExperience.js b/src/game-logic/reducers/addExperience.js
new file mode 100644
index 000000000..3932d601e
--- /dev/null
+++ b/src/game-logic/reducers/addExperience.js
@@ -0,0 +1,12 @@
+import { processLevelUp } from './processLevelUp'
+
+export const addExperience = (state, amount) => {
+  const newExperience = state.experience + amount
+
+  state = processLevelUp(state, state.oldLevel)
+
+  return {
+    ...state,
+    experience: newExperience,
+  }
+}
diff --git a/src/game-logic/reducers/generatePriceEvents.js b/src/game-logic/reducers/generatePriceEvents.js
index de02d3a4a..ecc99ac27 100644
--- a/src/game-logic/reducers/generatePriceEvents.js
+++ b/src/game-logic/reducers/generatePriceEvents.js
@@ -1,5 +1,4 @@
 import {
-  farmProductsSold,
   filterItemIdsToSeeds,
   getPriceEventForCrop,
   getRandomUnlockedCrop,
@@ -29,7 +28,7 @@ export const generatePriceEvents = state => {
   // less-than check.
   if (random() < PRICE_EVENT_CHANCE) {
     const { items: unlockedItems } = getLevelEntitlements(
-      levelAchieved(farmProductsSold(state.itemsSold))
+      levelAchieved({ itemsSold: state.itemsSold })
     )
 
     const cropItem = getRandomUnlockedCrop(
diff --git a/src/game-logic/reducers/processLevelUp.js b/src/game-logic/reducers/processLevelUp.js
index 3bc37daef..a65be2a17 100644
--- a/src/game-logic/reducers/processLevelUp.js
+++ b/src/game-logic/reducers/processLevelUp.js
@@ -1,6 +1,5 @@
 import { levels } from '../../data/levels'
 import {
-  farmProductsSold,
   getRandomLevelUpReward,
   getRandomLevelUpRewardQuantity,
   levelAchieved,
@@ -20,7 +19,7 @@ import { showNotification } from './showNotification'
  */
 export const processLevelUp = (state, oldLevel) => {
   const { itemsSold, selectedItemId } = state
-  const newLevel = levelAchieved(farmProductsSold(itemsSold))
+  const newLevel = levelAchieved({ itemsSold })
 
   // Loop backwards so that the notifications appear in descending order.
   for (let i = newLevel; i > oldLevel; i--) {
@@ -48,7 +47,7 @@ export const processLevelUp = (state, oldLevel) => {
       selectedItemId === SPRINKLER_ITEM_ID
     ) {
       const { sprinklerRange } = getLevelEntitlements(
-        levelAchieved(farmProductsSold(itemsSold))
+        levelAchieved({ itemsSold })
       )
 
       if (sprinklerRange > state.hoveredPlotRangeSize) {
diff --git a/src/game-logic/reducers/processSprinklers.js b/src/game-logic/reducers/processSprinklers.js
index 92ff18ba2..e828b5562 100644
--- a/src/game-logic/reducers/processSprinklers.js
+++ b/src/game-logic/reducers/processSprinklers.js
@@ -1,10 +1,5 @@
 import { itemType } from '../../enums'
-import {
-  farmProductsSold,
-  getPlotContentType,
-  getRangeCoords,
-  levelAchieved,
-} from '../../utils'
+import { getPlotContentType, getRangeCoords, levelAchieved } from '../../utils'
 import { getLevelEntitlements } from '../../utils/getLevelEntitlements'
 
 import { setWasWatered } from './helpers'
@@ -19,9 +14,7 @@ export const processSprinklers = state => {
   const crops = new Map()
   let modifiedField = [...field]
 
-  const { sprinklerRange } = getLevelEntitlements(
-    levelAchieved(farmProductsSold(itemsSold))
-  )
+  const { sprinklerRange } = getLevelEntitlements(levelAchieved({ itemsSold }))
 
   field.forEach((row, plotY) => {
     row.forEach((plot, plotX) => {
diff --git a/src/game-logic/reducers/sellItem.js b/src/game-logic/reducers/sellItem.js
index 8feb6a42c..c0abee79f 100644
--- a/src/game-logic/reducers/sellItem.js
+++ b/src/game-logic/reducers/sellItem.js
@@ -1,7 +1,6 @@
 import { itemsMap } from '../../data/maps'
 import {
   castToMoney,
-  farmProductsSold,
   getAdjustedItemValue,
   getResaleValue,
   getSalePriceMultiplier,
@@ -39,7 +38,7 @@ export const sellItem = (state, { id }, howMany = 1) => {
     money: initialMoney,
     valueAdjustments,
   } = state
-  const oldLevel = levelAchieved(farmProductsSold(itemsSold))
+  const oldLevel = levelAchieved({ itemsSold })
   let { loanBalance } = state
 
   const adjustedItemValue = isItemSoldInShop(item)
diff --git a/src/game-logic/reducers/sellKeg.js b/src/game-logic/reducers/sellKeg.js
index 7cfcc04dc..49ef053a0 100644
--- a/src/game-logic/reducers/sellKeg.js
+++ b/src/game-logic/reducers/sellKeg.js
@@ -7,7 +7,6 @@
 import { itemsMap } from '../../data/maps'
 import {
   castToMoney,
-  farmProductsSold,
   getSalePriceMultiplier,
   levelAchieved,
   moneyTotal,
@@ -38,7 +37,7 @@ export const sellKeg = (state, keg) => {
     itemsSold,
     money: initialMoney,
   } = state
-  const oldLevel = levelAchieved(farmProductsSold(itemsSold))
+  const oldLevel = levelAchieved({ itemsSold })
 
   let { loanBalance } = state
   let saleValue = 0
diff --git a/src/utils/farmProductsSold.js b/src/utils/farmProductsSold.js
new file mode 100644
index 000000000..ad44d7c19
--- /dev/null
+++ b/src/utils/farmProductsSold.js
@@ -0,0 +1,17 @@
+import { itemsMap } from '../data/maps'
+
+import { memoize } from './memoize'
+import { isItemAFarmProduct } from './isItemAFarmProduct'
+
+export const farmProductsSold = memoize(
+  /**
+   * @param {Record<string, number>} itemsSold
+   * @returns {number}
+   */
+  itemsSold =>
+    Object.entries(itemsSold).reduce(
+      (sum, [itemId, numberSold]) =>
+        sum + (isItemAFarmProduct(itemsMap[itemId]) ? numberSold : 0),
+      0
+    )
+)
diff --git a/src/utils/index.js b/src/utils/index.js
index 5b2a44370..e4139bde6 100644
--- a/src/utils/index.js
+++ b/src/utils/index.js
@@ -289,24 +289,6 @@ export const getPlotContentType = ({ itemId }) =>
 export const doesPlotContainCrop = plot =>
   plot !== null && getPlotContentType(plot) === itemType.CROP
 
-/**
- * @param {farmhand.item} item
- * @returns {boolean}
- */
-export const isItemAGrownCrop = item =>
-  Boolean(item.type === itemType.CROP && !item.growsInto)
-
-/**
- * @param {farmhand.item} item
- * @returns {boolean}
- */
-export const isItemAFarmProduct = item =>
-  Boolean(
-    isItemAGrownCrop(item) ||
-      item.type === itemType.MILK ||
-      item.type === itemType.CRAFTED_ITEM
-  )
-
 export const getLifeStageRange = memoize((
   /** @type {farmhand.cropTimetable} */ cropTimetable
 ) =>
@@ -791,26 +773,6 @@ export const findCowById = memoize(
   (cowInventory, id) => cowInventory.find(cow => id === cow.id)
 )
 
-export const farmProductsSold = memoize(
-  /**
-   * @param {Record<string, number>} itemsSold
-   * @returns {number}
-   */
-  itemsSold =>
-    Object.entries(itemsSold).reduce(
-      (sum, [itemId, numberSold]) =>
-        sum + (isItemAFarmProduct(itemsMap[itemId]) ? numberSold : 0),
-      0
-    )
-)
-
-/**
- * @param {number} farmProductsSold
- * @returns {number}
- */
-export const levelAchieved = farmProductsSold =>
-  Math.floor(Math.sqrt(farmProductsSold) / 10) + 1
-
 /**
  * @param {number} targetLevel
  * @returns {number}
@@ -1202,3 +1164,7 @@ export const isOctober = () => new Date().getMonth() === 9
 export const isDecember = () => new Date().getMonth() === 11
 
 export { default as totalIngredientsInRecipe } from './totalIngredientsInRecipe'
+export { farmProductsSold } from './farmProductsSold'
+export { isItemAFarmProduct } from './isItemAFarmProduct'
+export { isItemAGrownCrop } from './isItemAGrownCrop'
+export { levelAchieved } from './levelAchieved'
diff --git a/src/utils/index.test.js b/src/utils/index.test.js
index 6a75a6d2b..f05b3b1ae 100644
--- a/src/utils/index.test.js
+++ b/src/utils/index.test.js
@@ -768,12 +768,41 @@ describe('farmProductsSold', () => {
 })
 
 describe('levelAchieved', () => {
-  test('calculates achieved level', () => {
-    expect(levelAchieved(0)).toEqual(1)
-    expect(levelAchieved(100)).toEqual(2)
-    expect(levelAchieved(150)).toEqual(2)
-    expect(levelAchieved(400)).toEqual(3)
-    expect(levelAchieved(980100)).toEqual(100)
+  const cases = [
+    [1, 0],
+    [2, 100],
+    [2, 150],
+    [3, 400],
+    [100, 980100],
+  ]
+
+  describe('with legacy system', () => {
+    test.each(cases)(
+      `returns level %p for %p items sold`,
+      (expectedLevel, numItemsSold) => {
+        const level = levelAchieved({
+          itemsSold: { carrot: numItemsSold },
+          useLegacyLevelingSystem: true,
+        })
+
+        expect(level).toEqual(expectedLevel)
+      }
+    )
+  })
+
+  describe('with experience system', () => {
+    test.each(cases)(
+      `returns level %p for %p experience`,
+      (expectedLevel, experience) => {
+        const level = levelAchieved({
+          experience,
+          features: { EXPERIENCE: true },
+          useLegacyLevelingSystem: false,
+        })
+
+        expect(level).toEqual(expectedLevel)
+      }
+    )
   })
 })
 
diff --git a/src/utils/isItemAFarmProduct.js b/src/utils/isItemAFarmProduct.js
new file mode 100644
index 000000000..c18887601
--- /dev/null
+++ b/src/utils/isItemAFarmProduct.js
@@ -0,0 +1,14 @@
+import { itemType } from '../enums'
+
+import { isItemAGrownCrop } from './isItemAGrownCrop'
+
+/**
+ * @param {farmhand.item} item
+ * @returns {boolean}
+ */
+export const isItemAFarmProduct = item =>
+  Boolean(
+    isItemAGrownCrop(item) ||
+      item.type === itemType.MILK ||
+      item.type === itemType.CRAFTED_ITEM
+  )
diff --git a/src/utils/isItemAGrownCrop.js b/src/utils/isItemAGrownCrop.js
new file mode 100644
index 000000000..990f8144c
--- /dev/null
+++ b/src/utils/isItemAGrownCrop.js
@@ -0,0 +1,8 @@
+import { itemType } from '../enums'
+
+/**
+ * @param {farmhand.item} item
+ * @returns {boolean}
+ */
+export const isItemAGrownCrop = item =>
+  Boolean(item.type === itemType.CROP && !item.growsInto)
diff --git a/src/utils/levelAchieved.js b/src/utils/levelAchieved.js
new file mode 100644
index 000000000..1e5fb8388
--- /dev/null
+++ b/src/utils/levelAchieved.js
@@ -0,0 +1,18 @@
+import { farmProductsSold } from './farmProductsSold'
+
+/**
+ * @param {number} farmProductsSold
+ * @returns {number}
+ */
+export function levelAchieved({
+  itemsSold,
+  experience,
+  features = {},
+  useLegacyLevelingSystem = true,
+}) {
+  if (features.EXPERIENCE && !useLegacyLevelingSystem) {
+    return Math.floor(Math.sqrt(experience) / 10) + 1
+  }
+
+  return Math.floor(Math.sqrt(farmProductsSold(itemsSold)) / 10) + 1
+}