[DOCS]feat: add the latest article about marmalade in blogchain (#1130)

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+---

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+---
+title: Marmalade Made Easy
+description:
+  In this article, we will explore the concept of NFT standards, highlight some
+  of the challenges facing existing standards, and delve into the distinct
+  features that set Marmalade apart from the rest.
+menu: Marmalade Made Easy
+label: Marmalade Made Easy
+publishDate: 2023-10-26
+headerImage: /assets/blog/2023/1_YvQmS-ISrjkF5CfRjzRm8A.webp
+tags: [marmalade, nft]
+author: Kadena
+authorId: kadena
+layout: blog
+---
+
+# Marmalade Made Easy
+
+Non-fungible tokens (NFTs) have taken the digital world by storm,
+revolutionizing the way we buy, sell, and trade digital assets. These unique
+digital tokens represent ownership of a wide range of digital and physical
+items, from artwork to collectibles, music, and more. To facilitate the creation
+and exchange of NFTs, various NFT standards, such as the ERC-721, have emerged,
+each with its own set of rules and specifications.
+
+Among these NFT standards, [Marmalade](https://github.com/kadena-io/marmalade),
+powered by Kadena, stands out as one of the most unique and innovative
+standards. Marmalade is set to provide the complete infrastructure to seamlessly
+create & launch a game-changing NFT experience.
+
+In this article, we will explore the concept of NFT standards, highlight some of
+the challenges facing existing standards, and delve into the distinct features
+that set Marmalade apart from the rest.
+
+## What is an NFT standard?
+
+An NFT standard refers to a set of rules and specifications that dictate how
+non-fungible tokens (NFTs) are created, stored, and interacted with on a
+particular blockchain.
+
+Standards are essential because they ensure interoperability and compatibility
+between different NFT platforms, wallets, and marketplaces. They provide a
+common framework for developers to create and manage NFTs, making it easier for
+users to understand how these tokens work and to trade them across various
+ecosystems.
+
+The most well-known and earliest NFT standard is the ERC-721. It is an
+Ethereum-based standard used to create indivisible and unique tokens, making it
+suitable for digital art and collectibles.
+
+## Challenges with Existing NFT Standards
+
+![Challenges with Existing NFT Standards](/assets/blog/2023/1_q1leW8rcg5ayTYWgwvh_zw.webp)
+
+Despite the success and widespread adoption of NFTs, several challenges persist
+within existing NFT standards.
+
+1. Scalability Issues and High Gas Fees Many NFT standards, particularly those
+   on the Ethereum blockchain, face scalability issues. This results in high gas
+   fees and slow transaction times during periods of high demand, making NFT
+   creation, buying, and selling expensive and inconvenient.
+
+2. High Transaction Fees or Non-transparent Fee Structure
+
+   Transaction fees on blockchain networks can be prohibitively high, especially
+   during network congestion. This impacts the profitability and accessibility
+   of NFT marketplaces.
+
+3. Lack of Built-in Mechanisms for Specific Requirements NFT standards typically
+   lack built-in mechanisms to enforce specific requirements during NFT sales,
+   such as royalties, leaving this responsibility to external platforms and
+   mechanisms.
+
+4. Limited Secondary Market Control Original creators often have little control
+   over subsequent sales and pricing on secondary markets, impacting long-term
+   value appreciation.
+
+## Marmalade V2 is the Solution
+
+![Challenges with Existing NFT Standards](/assets/blog/2023/1_dT9Mzuz81Rgl-ci_JHkj-Q.webp)
+
+1. Marmalade, developed on the Kadena blockchain, addresses many of the
+   challenges present in existing NFT standards, offering several unique
+   solutions
+
+   On-Chain Royalties/Enforceable Royalties: Marmalade includes built-in
+   mechanisms for enforcing royalties during NFT sales, ensuring that creators
+   are fairly compensated for their work for every single transaction.
+
+2. Escrow Accounts
+
+   With its integrated escrow accounts for NFT transactions, Marmalade
+   guarantees the safety of both buyers and sellers, delivering an outstanding
+   user experience and ensuring flawlessly secure and trust-free transactions
+   for complete peace of mind.
+
+3. Limitless Customization with “Token Policies”
+
+   Marmalade empowers creators with a dynamic platform, allowing them to craft
+   and personalize features, or “policies”, uniquely suited to their NFTs. With
+   a user-friendly toolset, the NFT creation process is made remarkably
+   straightforward. Creators wield full authority over the issuance of their
+   NFTs, with the ability to finely tune factors such as total supply (the
+   number of NFTs in circulation) and the allocation of units for transfer. This
+   flexibility and adaptability are at the core of Marmalade’s distinctive
+   appeal, enabling creators to fully realize their vision and tailor their NFT
+   projects to their specific needs.
+
+4. Minimal Gas Fees Marmalade significantly reduces or eliminates gas fees,
+   making it more cost-effective for artists and collectors to participate in
+   the NFT market. Marmalade is powered by Pact, Kadena’s smart contract
+   language. Pact allows NFT projects to optimize the user experience by
+   integrating “gas stations” into their applications. These “gas stations”
+   serve as mechanisms for covering the expenses tied to blockchain
+   transactions. Consequently, users can seamlessly generate NFTs without the
+   need to directly engage with the intricacies of blockchain technology. This
+   streamlined process ensures a user-friendly and efficient experience, devoid
+   of the complexities typically associated with blockchain interactions.
+
+### An Elevated NFT Experience
+
+Marmalade’s unwavering commitment to democratizing NFT creation is a commendable
+endeavor that aims to redefine the way we approach digital art and collectibles.
+By removing barriers and making this innovative technology accessible to a
+broader spectrum of individuals, Marmalade is opening the doors to a new era of
+artistic and collectible expression.
+
+Get ready to elevate the NFT experience as we pave the way for a more diverse,
+scalable, and secure future.