chore(docs): add medium for 2018 (#645)

* add authors to blog articles

* medium 2018 articles

packages/apps/docs/src/pages/docs/blogchain/2018/blockchain-future-smart-contract-sharing-economy-2018-12-17.mdx

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+---
+title: The Future of Blockchain is the Smart Contract Sharing Economy
+description:
+  How Kadena’s stack turns cost centers into revenue generators. Kadena is
+  uniquely positioned in the blockchain ecosystem; we provide a complete
+  blockchain stack allowing entrepreneurs and developers to use both
+  permissioned and permission-less (private and public) blockchains to unlock
+  new sources of revenue.
+menu: The Future of Blockchain is the Smart Contract Sharing Economy
+label: The Future of Blockchain is the Smart Contract Sharing Economy
+publishDate: 2018-12-17
+author: Will Martino
+layout: blog
+---
+
+## The Future of Blockchain is the Smart Contract Sharing Economy
+
+### How Kadena’s stack turns cost centers into revenue generators
+
+**[Kadena](http://kadena.io)** is uniquely positioned in the blockchain
+ecosystem; we provide a complete blockchain stack allowing entrepreneurs and
+developers to use both permissioned and permission-less (private and public)
+blockchains to unlock new sources of revenue. Interoperating and securing our
+end to end stack sits [Pact](http://pact.kadena.io) — a single, simple,
+integrated (and [open source](https://github.com/kadena-io/pact)) smart contract
+language. Kadena users effectively have an out-of-the-box solution, seamlessly
+moving between public and private configurations depending on their tolerance
+and case needs for permissions and security. This technology carves out new
+opportunities with existing data and workflows that the current solutions
+cannot. The Kadena stack **turns cost centers into revenue makers. **Kadena
+allows companies to safely monetize their existing business workflows and
+represent them as smart contracts on a public network.
+
+## Unlocking Liquidity with the Blockchain Sharing Economy
+
+The sharing economy is grounded in the idea that consumers have some asset, for
+example, a car or a spare bedroom, that they already possess but that they might
+not use all the time. The sharing economy allows people to monetize their assets
+that are otherwise a form of _trapped liquidity_.
+
+At Kadena, our stack enables extending this sharing economy idea to include
+existing small, medium and even large-scale enterprises. Every business has
+their primary revenue centers; for a classic bank, the money clients store is
+lent out to others with interest. However, every business also has cost centers,
+which support the money-making element of a business, but take away from the
+overall profits and efficiency of the enterprise. Common bank cost centers
+include anti-money-laundering compliance (AML) or know-your-customer work (KYC).
+
+**Kadena’s hybrid blockchain can unlock these cost centers and transform them
+into revenue centers**. In effect, the “blockchain sharing economy” takes the
+existing trend of enterprises providing APIs to its logical conclusion–done
+right, a public blockchain provides a common integration platform that has
+native support for monetization.
+
+## Examples of Trapped Liquidity Unlocked with Kadena
+
+In one example, a bank could connect to our public blockchain Chainweb and
+represent their AML resources in a smart contract by an opaque identifier. The
+contract controls the on-chain whitelisted accounts and an API to get additional
+off-chain identifiers put into the on-chain whitelist. Then, other businesses
+that need to do AML or KYC can access that service. Private data is kept
+private, but the work already done to create the whitelist is re-used and
+monetized.
+
+![](/assets/blog/0_5x-g2hX7abU0KSdu.png)
+
+Say you run an apartment subletting social network that connects subletters and
+apartment hunters together, and one of the services you want to offer is
+security through AML. However, that service is something that, when done
+internally, would cost you a lot of resources without being the main focus of
+your company. In this example, the bank would share its AML service (a service
+that it does for itself regularly already), and your subletting company can
+query and use that service for a fee. You pay some money, they get some data,
+AML becomes less of a cost center for you, and your costs end up going down
+while their revenue goes up.
+
+_But don’t services for stitching APIs and monetizing databases already exist?_
+
+Yes, and the technical costs of integrating with these narrowly tailored
+services can be prohibitive for small businesses thus impeding that market’s
+growth. Blockchain is a broader platform for growth, one that by design doesn’t
+crash or require client-side servers for integration, AND one that benefits not
+just the user but the companies providing services of activities they already
+perform.
+
+Take about another example: Rent the Runway (RTR) has the largest dry cleaning
+facility in North America, which they need to service all the dresses they rent
+out. Dry cleaning is a cost center for which RTR already has an economy of
+scale. There is an entire lifecycle here that lives entirely on RTR’s backend
+databases: a consumer makes an order, RTR sends the dress, the consumer wears
+the dress and returns the dress, RTR receives and cleans the dress and preps it
+for the next order.
+
+If RTR were to take a unit of this lifecycle and represent it as a token or
+smart contract on a private blockchain, then use that contract as an “API” on a
+public chain, they can effectively “take a second bite of the apple.” Whenever
+Rent the Runway has excess capacity in their dry cleaning facilities at certain
+times of the year, they can offer up the excess on this public chain. A small or
+medium-size business that doesn’t have direct access to this massive
+dry-cleaning warehouse can take advantage of this by using that
+tokenized/contract API. Rent the Runway thus monetized this trapped liquidity,
+decreasing their costs and effectively turning this cost center into a revenue
+generator.
+
+## Unique Features of the Kadena Stack
+
+The reason the blockchain sharing economy has not been realized on other
+blockchains is that other platforms lack the unique features of the Kadena stack
+to solve certain relevant problems. So what else is missing on other platforms
+to support this ecosystem?
+
+1.  The first problems are *scalability *and _cost-effectiveness_. Without a
+    scalable blockchain, businesses can’t rely on the system for anything
+    crucial to their business process. Kadena’s public blockchain, Chainweb, is
+    designed for high throughput and lower congestion/transaction fees, making
+    it simple and cost-effective to support serious use on a public chain.
+
+2.  The next issue is more subtle: _smart contracts must interact with each
+    other in a single transaction_. True business on a blockchain doesn’t make
+    sense if all you can do on blockchain are tokens, because you merely end up
+    with a ledger of some stuff that you can trade back and forth and little
+    more. Though a necessary feature, tokenization isn’t sufficient for serious
+    business adoption. With Kadena’s stack, you will be able to chain various
+    token workflows together into a larger functional workflow. Your linked Pact
+    smart contract could get a dozen things off a site like Wish, handle the
+    FedEx shipping to a service like Rent the Runway, handle the cleaning, and
+    then also handle shipping it to you as well.
+
+3.  Another critical problem is one of trust and control: _smart contracts must
+    be safe **and **upgradeable._ One of the biggest problems with the sharing
+    economy is trust — some people don’t like the idea of sharing their car with
+    a stranger if they can’t control their use. That issue of control and trust
+    an even bigger problem for companies. Kadena’s safe smart contract language
+    Pact comes with upgradeable governance–the ability to designate how and who
+    can change that contract–which allows you control over the ledger so that
+    even if trust breaks down, you can actually fix things. If a dependent
+    service ends up being malicious, you can upgrade your contract to cut them
+    out of the system and upgrade the contract to fix the bug. Unlike generic
+    APIs or database access controls, smart contracts preserve the intent of the
+    creator without raising security concerns.
+
+4.  The final necessary feature is about permissions: _smart contracts must
+    allow snapshotting imports_. Though a technical concept, this is what’s
+    needed to get _smart contract interoperability_ actually working safely. The
+    only way you’re going to get a company to take a core piece of their
+    back-end and expose part of it to the public is if the company knows that,
+    no matter what happens, only the code that they write will be running in
+    anyone else’s contracts and only the code they explicitly bless to run
+    inside their contracts will be allowed to run. There should be no way for
+    someone to get arbitrary access to their database. Unlike other smart
+    contract languages, Pact was purpose-built to be safe enough for business
+    level adoption cases.
+
+## Creating A New Marketplace-Based Economy
+
+The blockchain sharing economy, if executed successfully, will allow companies
+to unlock whole new sources of revenue. One larger goal of the Kadena journey is
+to change the way that people think about smart contracts — they will no longer
+merely represent tokens, but rather entire services. Under this new paradigm,
+smart contracts will serve business workflows. Done right, Pact effectively
+becomes a lingua franca for representing business workflows on a blockchain,
+because Pact has all the necessary features and is on top of the systems
+(Chainweb and ScalableBFT) that are built for scale. While I don’t believe there
+will ever be one blockchain to rule them all, I do believe that there will be
+one smart contract language that becomes the standard.
+
+Right now it may seem that \*\*public and private blockchain are two different
+markets with two different software stacks, like the early days of the Internet
+vs. Intranet. But soon, with the launch of Chainweb in 2019, we will have
+institutions using Kadena with private internal chains that monetize using the
+public network to unlock value that was previously trapped. Eventually, we will
+have a world in which there is no distinction between public and private
+blockchain; instead, there are private chains that securely and privately expose
+value onto on a much larger public network. Because the Kadena platform is
+safer, secure, automated, and distributed, the blockchain sharing economy for
+businesses will become a reality.
+
+### About Kadena
+
+[Introducing Kadena: Scalable Blockchain & Smarter Contracts](https://www.youtube.com/watch?v=83g2Uzp7lVs)
+
+Sign up to the Kadena [Newsletter](http://eepurl.com/gdsoHj) and find us on:
+[Twitter](http://twitter.com/kadena_io) |
+[Linkedin](https://www.linkedin.com/company/kadena-llc/) |
+[Facebook](https://www.facebook.com/KadenaBlockchain/)|
+[Github](https://github.com/kadena-io)| [Reddit](http://reddit.com/r/kadena)|
+[Discord](https://discord.gg/bsUcWmX)

packages/apps/docs/src/pages/docs/blogchain/2018/consensus2018-5-lessons-from-your-first-crypto-conference-day-1-2018-04-15.mdx

@@ -0,0 +1,53 @@
+---
+title: Consensus2018 5 Lessons from Your First Crypto Conference (Day 1)
+description: What to do when they bring the lambos to your doorstep
+menu: Consensus2018
+label: Consensus2018
+publishDate: 2018-05-04
+author: Vivienne Chen
+layout: blog
+---
+
+## #Consensus2018: 5 Lessons from Your First Crypto Conference (Day 1)
+
+### What to do when they bring the lambos to your doorstep
+
+Lesson #1: Prepare for a
+[line to registration](https://twitter.com/mdudas/status/996070779434528769)
+that represents the fundamental problems of throughput and congestion for
+blockchain as a whole.
+
+TODO: embed
+https://twitter.com/dickerson_des/status/996041484007886848?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E996041484007886848%7Ctwgr%5Ef54a655ebe4bf6e4f65fb28adac49d5e1911205a%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fcdn.embedly.com%2Fwidgets%2Fmedia.html%3Ftype%3Dtext2Fhtmlkey%3Da19fcc184b9711e1b4764040d3dc5c07schema%3Dtwitterurl%3Dhttps3A%2F%2Ftwitter.com%2Fdickerson_des%2Fstatus%2F996041484007886848image%3Dhttps3A%2F%2Fi.embed.ly%2F1%2Fimage3Furl3Dhttps253A252F252Fpbs.twimg.com252Fprofile_images252F873291993627193344252FpruiILEs_400x400.jpg26key3Da19fcc184b9711e1b4764040d3dc5c07
+
+TODO: embed
+https://twitter.com/brucefenton/status/996082156794466304?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E996082156794466304%7Ctwgr%5E0d5aaa3e02aec92668394d261644fdc42c9bbb1e%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fcdn.embedly.com%2Fwidgets%2Fmedia.html%3Ftype%3Dtext2Fhtmlkey%3Dd04bfffea46d4aeda930ec88cc64b87cschema%3Dtwitterurl%3Dhttps3A%2F%2Ftwitter.com%2Fbrucefenton%2Fstatus%2F996082156794466304image%3Dhttps3A%2F%2Fi.embed.ly%2F1%2Fimage3Furl3Dhttps253A252F252Fpbs.twimg.com252Fprofile_images252F963146788239638528252FMPXNJxMz_400x400.jpg26key3D4fce0568f2ce49e8b54624ef71a8a5bd
+
+TODO: embed
+https://twitter.com/AndreMKonig/status/996018245416243200?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E996018245416243200%7Ctwgr%5Ed27877ad167749a451a0f343d37d2655215ce4fe%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fcdn.embedly.com%2Fwidgets%2Fmedia.html%3Ftype%3Dtext2Fhtmlkey%3Da19fcc184b9711e1b4764040d3dc5c07schema%3Dtwitterurl%3Dhttps3A%2F%2Ftwitter.com%2Fandremkonig%2Fstatus%2F996018245416243200image%3Dhttps3A%2F%2Fi.embed.ly%2F1%2Fimage3Furl3Dhttps253A252F252Fpbs.twimg.com252Fmedia252FDdKRUNWXUAEfJWa.jpg253Alarge26key3Da19fcc184b9711e1b4764040d3dc5c07
+
+Lesson #2: Give bonuses to your developers who agree to a live demo. I failed to
+realize the insanity of the proposition until one of the more tech savvy
+audience members asked a dev to code for him a particular line of smart contract
+code… and then the dev… did it. (Saner portion of talk captured below):
+
+TODO: embed
+https://twitter.com/kadena_io/status/996123734024052736?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E996123734024052736%7Ctwgr%5Efbe26e9ad112245098df2613fea3ffa0fbbbc814%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fcdn.embedly.com%2Fwidgets%2Fmedia.html%3Ftype%3Dtext2Fhtmlkey%3Da19fcc184b9711e1b4764040d3dc5c07schema%3Dtwitterurl%3Dhttps3A%2F%2Ftwitter.com%2Fkadena_io%2Fstatus%2F996123734024052736image%3Dhttps3A%2F%2Fi.embed.ly%2F1%2Fimage3Furl3Dhttps253A252F252Fpbs.twimg.com252Fext_tw_video_thumb252F996123626356330498252Fpu252Fimg252FTocnITHyBs6BInEW.jpg26key3Da19fcc184b9711e1b4764040d3dc5c07
+
+Lesson #3: Be prepared to have a nuanced debate about diversity and gender
+representation in blockchain via T-Shirts.
+
+TODO: embed
+https://twitter.com/CamiRusso/status/996146032839987200?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E996146032839987200%7Ctwgr%5Ec2e6c6951933776f39b652efd7d222fcb7ba70d6%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fcdn.embedly.com%2Fwidgets%2Fmedia.html%3Ftype%3Dtext2Fhtmlkey%3Da19fcc184b9711e1b4764040d3dc5c07schema%3Dtwitterurl%3Dhttps3A%2F%2Ftwitter.com%2Fcamirusso%2Fstatus%2F996146032839987200image%3Dhttps3A%2F%2Fi.embed.ly%2F1%2Fimage3Furl3Dhttps253A252F252Fpbs.twimg.com252Fmedia252FDdMFh6yU8AAAl-3.jpg253Alarge26key3Da19fcc184b9711e1b4764040d3dc5c07
+
+Lesson #4: Always ask — at what odds? And also, what is my buyout for this
+wager?
+
+TODO: embed
+https://twitter.com/jenwieczner/status/996134556574126080?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E996134556574126080%7Ctwgr%5E367efccf562f23ec3d6036db763000ec9c3801c9%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fcdn.embedly.com%2Fwidgets%2Fmedia.html%3Ftype%3Dtext2Fhtmlkey%3Da19fcc184b9711e1b4764040d3dc5c07schema%3Dtwitterurl%3Dhttps3A%2F%2Ftwitter.com%2Fjenwieczner%2Fstatus%2F996134556574126080image%3Dhttps3A%2F%2Fi.embed.ly%2F1%2Fimage3Furl3Dhttps253A252F252Fpbs.twimg.com252Fmedia252FDdL7GIzU8AA-A64.jpg253Alarge26key3Da19fcc184b9711e1b4764040d3dc5c07
+
+Lesson #5: Realize your one block sponsorship still cost more than the 10 rented
+lambos they parked outside the conference.
+
+TODO: embed
+https://twitter.com/Kr00ney/status/996096790184321024?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E996096790184321024%7Ctwgr%5E636d54e95ca3a076a14ccb75181cde126ab0891d%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fcdn.embedly.com%2Fwidgets%2Fmedia.html%3Ftype%3Dtext2Fhtmlkey%3Da19fcc184b9711e1b4764040d3dc5c07schema%3Dtwitterurl%3Dhttps3A%2F%2Ftwitter.com%2Fkr00ney%2Fstatus%2F996096790184321024image%3Dhttps3A%2F%2Fi.embed.ly%2F1%2Fimage3Furl3Dhttps253A252F252Fpbs.twimg.com252Fprofile_images252F974335566572646400252FGNJ-2Ytb_400x400.jpg26key3Da19fcc184b9711e1b4764040d3dc5c07

packages/apps/docs/src/pages/docs/blogchain/2018/index.tsx

@@ -0,0 +1,38 @@
+import { Heading, Stack } from '@kadena/react-components';
+
+import {
+  checkSubTreeForActive,
+  getPathName,
+} from '@/utils/staticGeneration/checkSubTreeForActive.mjs';
+import { GetStaticProps } from 'next';
+import React, { FC } from 'react';
+
+const Home: FC = () => {
+  return (
+    <Stack direction="column" spacing="2xl">
+      <div>
+        <Heading as="h2">BlogChain 2018</Heading>
+      </div>
+    </Stack>
+  );
+};
+
+export const getStaticProps: GetStaticProps = async () => {
+  return {
+    props: {
+      leftMenuTree: checkSubTreeForActive(getPathName(__filename)),
+      frontmatter: {
+        title: 'BlogChain 2018',
+        menu: '2018',
+        subTitle: '2018',
+        label: '2018',
+        order: 1,
+        description: 'articles..articles...articles 2018',
+        layout: 'landing',
+        icon: 'BlogChain',
+      },
+    },
+  };
+};
+
+export default Home;