diff --git a/go.mod b/go.mod
index da87a209ac..b4efdb25d1 100644
--- a/go.mod
+++ b/go.mod
@@ -48,7 +48,7 @@ require (
 	k8s.io/gengo v0.0.0-20221011193443-fad74ee6edd9
 	k8s.io/klog/v2 v2.90.1
 	k8s.io/utils v0.0.0-20230209194617-a36077c30491
-	knative.dev/hack v0.0.0-20231025074238-d4af42e9b222
+	knative.dev/hack v0.0.0-20231102183416-0d99b7ee9d63
 	sigs.k8s.io/yaml v1.4.0
 )
 
diff --git a/go.sum b/go.sum
index b7c8ca3ff5..8f9fe8025d 100644
--- a/go.sum
+++ b/go.sum
@@ -754,8 +754,8 @@ k8s.io/kube-openapi v0.0.0-20230501164219-8b0f38b5fd1f h1:2kWPakN3i/k81b0gvD5C5F
 k8s.io/kube-openapi v0.0.0-20230501164219-8b0f38b5fd1f/go.mod h1:byini6yhqGC14c3ebc/QwanvYwhuMWF6yz2F8uwW8eg=
 k8s.io/utils v0.0.0-20230209194617-a36077c30491 h1:r0BAOLElQnnFhE/ApUsg3iHdVYYPBjNSSOMowRZxxsY=
 k8s.io/utils v0.0.0-20230209194617-a36077c30491/go.mod h1:OLgZIPagt7ERELqWJFomSt595RzquPNLL48iOWgYOg0=
-knative.dev/hack v0.0.0-20231025074238-d4af42e9b222 h1:xjfhm3OayDP+7n8cWnETiwG/TXsAeyKFQQsbxPlZ0WQ=
-knative.dev/hack v0.0.0-20231025074238-d4af42e9b222/go.mod h1:yk2OjGDsbEnQjfxdm0/HJKS2WqTLEFg/N6nUs6Rqx3Q=
+knative.dev/hack v0.0.0-20231102183416-0d99b7ee9d63 h1:QNbIbsep8jreNCXj3EFrsw0RtsrmMZw7yxYyUG5AILs=
+knative.dev/hack v0.0.0-20231102183416-0d99b7ee9d63/go.mod h1:yk2OjGDsbEnQjfxdm0/HJKS2WqTLEFg/N6nUs6Rqx3Q=
 pgregory.net/rapid v1.1.0 h1:CMa0sjHSru3puNx+J0MIAuiiEV4N0qj8/cMWGBBCsjw=
 rsc.io/binaryregexp v0.2.0/go.mod h1:qTv7/COck+e2FymRvadv62gMdZztPaShugOCi3I+8D8=
 rsc.io/quote/v3 v3.1.0/go.mod h1:yEA65RcK8LyAZtP9Kv3t0HmxON59tX3rD+tICJqUlj0=
diff --git a/vendor/knative.dev/hack/release.sh b/vendor/knative.dev/hack/release.sh
index 5d4f09a890..e6e386bbac 100644
--- a/vendor/knative.dev/hack/release.sh
+++ b/vendor/knative.dev/hack/release.sh
@@ -655,6 +655,24 @@ function publish_artifacts() {
   banner "New release published successfully"
 }
 
+# Sets the github release with the highest semver to 'latest'
+function set_latest_to_highest_semver() {
+  local last_version # don't combine with the line below, or $? will be 0
+  last_version="$(hub_tool -p release | cut -d'-' -f2 | grep '^v[0-9]\+\.[0-9]\+\.[0-9]\+$'| sort -r -V | head -1)"
+  if ! [[ $? -eq 0 ]]; then
+    abort "cannot list releases"
+  fi
+  
+  local release_id # don't combine with the line below, or $? will be 0
+  release_id="$(hub_tool api /repos/${ORG_NAME}/${REPO_NAME}/releases/tags/knative-${last_version} | jq .id)"
+  if [[ $? -ne 0 ]]; then
+    abort "cannot get relase id from github"
+  fi
+  
+  hub_tool api --method PATCH /repos/knative/serving/releases/$release_id -F make_latest=true > /dev/null || abort "error settomg $last_version to 'latest'"
+  echo "Github release ${last_version} set as 'latest'"
+}
+
 # Entry point for a release script.
 function main() {
   parse_flags "$@"
@@ -727,6 +745,7 @@ function main() {
   done
   echo "New release built successfully"
   publish_artifacts
+  set_latest_to_highest_semver
 }
 
 # Publishes a new release on GitHub, also git tagging it (unless this is not a versioned release).
diff --git a/vendor/modules.txt b/vendor/modules.txt
index 58a4e9ee16..2fae620d8e 100644
--- a/vendor/modules.txt
+++ b/vendor/modules.txt
@@ -1091,7 +1091,7 @@ k8s.io/utils/net
 k8s.io/utils/pointer
 k8s.io/utils/strings/slices
 k8s.io/utils/trace
-# knative.dev/hack v0.0.0-20231025074238-d4af42e9b222
+# knative.dev/hack v0.0.0-20231102183416-0d99b7ee9d63
 ## explicit; go 1.18
 knative.dev/hack
 # sigs.k8s.io/json v0.0.0-20221116044647-bc3834ca7abd