Formal Definition

$ 10X makes sth 10 times better, 0X makes sth fail really badly if not completely)
$ ultra simple and effective framework (language with term and syntax) to identify and talk about
- key value proposition 10Xs and 
- key risk factors 0Xs of the 10Xs

Theories (readers could skip these parts without impairing their ability to use 10X0X framework)

- Origins (10X, scientific research)
- Perspectives of 
	- Boundaries: Upper v.s. lower, or Max v.s. min
	- Progression: Revolution v.s. Evolution
	- Value: Opportunity v.s. risks
	- Methodology: 
- Meta: polarisation 
- Laws (first principles) 
- Judging criteria: 
	- Logical: 10X for real? 0Xs coherent to 10X?
	- Elegance:  Syntactically and ontologically simple, that comes an aesthetic problem

Terminology and Syntax

- 10X: 10 times better than state-of-the-art, read as ten-x
- 0X: fail really badly if not completely, read as zero-x/o-x
- 10X-: some noteworthy value proposition that are not as innovative as 10X, read as ten-x-minus
- 0X+: some noteworthy risk factors that are not as destructive as the 0X, read as zero-x-plus/o-x-plus
- 1000X: a composite value proposition of three 10X, read as thousand-x
- —0X: remove a 0X, either validated or incorrectly defined, read as remove-0X
- ++0X: add a OX, newly surfaced from system or missed therefore., read as add-0X

10X0X in action

$$ in Business Case Study domain :

- 10X for evaluating market cap derived from Market segment and product differentiation
- 0X for identifying the essential risks/assumptions of the 10X propositions. What the million/billion-dollar-questions to ask?
- MVP design, Minimal Viable Product to validate the riskiest assumption, i.e., 0Xs, with the lowest cost possible.  
- Startup create 10X values to markets by continuously solving 0X with lean methodology like MVP
Case studies: